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The differences between directors of retail marketing and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of retail marketing and a director of communications and marketing. Additionally, a director of retail marketing has an average salary of $127,546, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a director of retail marketing include digital marketing, ROI and marketing mix. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Director Of Retail Marketing | Director Of Communications And Marketing | |
| Yearly salary | $127,546 | $87,324 |
| Hourly rate | $61.32 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 160,242 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Retail marketing directors analyze store budgets, manage retail operations, and maintain inventory to keep stores well-stocked. Retail companies from fashion to food services hire retail marketing directors to lead employees to work full-time hours in store and company office environments. The directors work during evenings, holidays, and weekends, and travel between different store branches to complete their duties. They monitor staff operations, manage inventories, and regularly communicate with district and regional sales managers about marketing campaigns, sales reports, and everyday store operations.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Directors of retail marketing and directors of communications and marketing have different pay scales, as shown below.
| Director Of Retail Marketing | Director Of Communications And Marketing | |
| Average salary | $127,546 | $87,324 |
| Salary range | Between $88,000 And $182,000 | Between $57,000 And $133,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | New York |
| Best paying company | - | Paul Hastings |
| Best paying industry | - | Professional |
There are a few differences between a director of retail marketing and a director of communications and marketing in terms of educational background:
| Director Of Retail Marketing | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of retail marketing' and directors of communications and marketing' demographics:
| Director Of Retail Marketing | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |