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The differences between directors of retail marketing and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of retail marketing and a director of marketing & development. Additionally, a director of retail marketing has an average salary of $127,546, which is higher than the $98,174 average annual salary of a director of marketing & development.
The top three skills for a director of retail marketing include digital marketing, ROI and marketing mix. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.
| Director Of Retail Marketing | Director Of Marketing & Development | |
| Yearly salary | $127,546 | $98,174 |
| Hourly rate | $61.32 | $47.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 160,242 | 151,893 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Retail marketing directors analyze store budgets, manage retail operations, and maintain inventory to keep stores well-stocked. Retail companies from fashion to food services hire retail marketing directors to lead employees to work full-time hours in store and company office environments. The directors work during evenings, holidays, and weekends, and travel between different store branches to complete their duties. They monitor staff operations, manage inventories, and regularly communicate with district and regional sales managers about marketing campaigns, sales reports, and everyday store operations.
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
Directors of retail marketing and directors of marketing & development have different pay scales, as shown below.
| Director Of Retail Marketing | Director Of Marketing & Development | |
| Average salary | $127,546 | $98,174 |
| Salary range | Between $88,000 And $182,000 | Between $59,000 And $162,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New York |
| Best paying company | - | Baker McKenzie |
| Best paying industry | - | Finance |
There are a few differences between a director of retail marketing and a director of marketing & development in terms of educational background:
| Director Of Retail Marketing | Director Of Marketing & Development | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of retail marketing' and directors of marketing & development' demographics:
| Director Of Retail Marketing | Director Of Marketing & Development | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 48.3% Female, 51.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |