Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors of retail marketing and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a director of retail marketing, becoming a director of sales and marketing takes usually requires 6-8 years. Additionally, a director of retail marketing has an average salary of $127,546, which is higher than the $117,348 average annual salary of a director of sales and marketing.
The top three skills for a director of retail marketing include digital marketing, ROI and marketing mix. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.
| Director Of Retail Marketing | Director Of Sales And Marketing | |
| Yearly salary | $127,546 | $117,348 |
| Hourly rate | $61.32 | $56.42 |
| Growth rate | 10% | 5% |
| Number of jobs | 160,242 | 132,459 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
Retail marketing directors analyze store budgets, manage retail operations, and maintain inventory to keep stores well-stocked. Retail companies from fashion to food services hire retail marketing directors to lead employees to work full-time hours in store and company office environments. The directors work during evenings, holidays, and weekends, and travel between different store branches to complete their duties. They monitor staff operations, manage inventories, and regularly communicate with district and regional sales managers about marketing campaigns, sales reports, and everyday store operations.
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Directors of retail marketing and directors of sales and marketing have different pay scales, as shown below.
| Director Of Retail Marketing | Director Of Sales And Marketing | |
| Average salary | $127,546 | $117,348 |
| Salary range | Between $88,000 And $182,000 | Between $73,000 And $188,000 |
| Highest paying City | - | Urban Honolulu, HI |
| Highest paying state | - | Hawaii |
| Best paying company | - | Quidel |
| Best paying industry | - | Manufacturing |
There are a few differences between a director of retail marketing and a director of sales and marketing in terms of educational background:
| Director Of Retail Marketing | Director Of Sales And Marketing | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between directors of retail marketing' and directors of sales and marketing' demographics:
| Director Of Retail Marketing | Director Of Sales And Marketing | |
| Average age | 39 | 46 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 62.1% Female, 37.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |