Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between directors of retail marketing and directors of strategy can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of retail marketing and a director of strategy. Additionally, a director of strategy has an average salary of $145,870, which is higher than the $127,546 average annual salary of a director of retail marketing.
The top three skills for a director of retail marketing include digital marketing, ROI and marketing mix. The most important skills for a director of strategy are analytics, healthcare, and project management.
| Director Of Retail Marketing | Director Of Strategy | |
| Yearly salary | $127,546 | $145,870 |
| Hourly rate | $61.32 | $70.13 |
| Growth rate | 10% | 10% |
| Number of jobs | 160,242 | 65,254 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 68% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Retail marketing directors analyze store budgets, manage retail operations, and maintain inventory to keep stores well-stocked. Retail companies from fashion to food services hire retail marketing directors to lead employees to work full-time hours in store and company office environments. The directors work during evenings, holidays, and weekends, and travel between different store branches to complete their duties. They monitor staff operations, manage inventories, and regularly communicate with district and regional sales managers about marketing campaigns, sales reports, and everyday store operations.
A director of the strategy works together with senior managers in a company to determine where the company is going and how it will get there. This role is frequently found in big companies. The director of the strategy directly reports to senior management and can also be a valuable member of the management lineup. The director often works with a small team consisting of analysts and support staff. The director of the strategy is also responsible for getting and assessing information about the industry and current market trends, competitors, and possible business opportunities.
Directors of retail marketing and directors of strategy have different pay scales, as shown below.
| Director Of Retail Marketing | Director Of Strategy | |
| Average salary | $127,546 | $145,870 |
| Salary range | Between $88,000 And $182,000 | Between $107,000 And $198,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | McKinsey & Company Inc |
| Best paying industry | - | Media |
There are a few differences between a director of retail marketing and a director of strategy in terms of educational background:
| Director Of Retail Marketing | Director Of Strategy | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of retail marketing' and directors of strategy' demographics:
| Director Of Retail Marketing | Director Of Strategy | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 66.2% Female, 33.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |