Director of retail marketing vs director, product marketing

The differences between directors of retail marketing and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of retail marketing and a director, product marketing. Additionally, a director, product marketing has an average salary of $141,699, which is higher than the $127,546 average annual salary of a director of retail marketing.

The top three skills for a director of retail marketing include digital marketing, ROI and marketing mix. The most important skills for a director, product marketing are product management, digital marketing, and market research.

Director of retail marketing vs director, product marketing overview

	Director Of Retail Marketing	Director, Product Marketing
Yearly salary	$127,546	$141,699
Hourly rate	$61.32	$68.12
Growth rate	10%	10%
Number of jobs	160,242	173,038
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of retail marketing do?

Retail marketing directors analyze store budgets, manage retail operations, and maintain inventory to keep stores well-stocked. Retail companies from fashion to food services hire retail marketing directors to lead employees to work full-time hours in store and company office environments. The directors work during evenings, holidays, and weekends, and travel between different store branches to complete their duties. They monitor staff operations, manage inventories, and regularly communicate with district and regional sales managers about marketing campaigns, sales reports, and everyday store operations.

What does a director, product marketing do?

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

Director of retail marketing vs director, product marketing salary

Directors of retail marketing and directors, product marketing have different pay scales, as shown below.

	Director Of Retail Marketing	Director, Product Marketing
Average salary	$127,546	$141,699
Salary range	Between $88,000 And $182,000	Between $97,000 And $205,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between director of retail marketing and director, product marketing education

There are a few differences between a director of retail marketing and a director, product marketing in terms of educational background:

	Director Of Retail Marketing	Director, Product Marketing
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of retail marketing vs director, product marketing demographics

Here are the differences between directors of retail marketing' and directors, product marketing' demographics:

	Director Of Retail Marketing	Director, Product Marketing
Average age	39	39
Gender ratio	Male, 50.7% Female, 49.3%	Male, 74.7% Female, 25.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of retail marketing and director, product marketing duties and responsibilities

Director of retail marketing example responsibilities.

Improve ROI analysis and reporting process for annual budget to provide decision support data to achieve long term goals.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.
Utilize POS data for market research.
Execute in-store POS signage on a seasonal basis.
Develop SEO and PPC programs for local hotel use utilizing third party agencies.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Director, product marketing example responsibilities.

Hire and manage product owners and scrum masters.
Lead product launches and associate marketing efforts for SaaS provider of real-time customer service and online sales CRM solutions.
Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
Manage on-shore and offshore software development, UI and program management teams on user-centered product designs with ultimate UX.
Lead regional marketing in the Americas, EMEA and APAC to deliver comprehensive re-brand of company and acquire entities globally.
Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.

Director of retail marketing vs director, product marketing skills

Common director of retail marketing skills

Digital Marketing, 33%
ROI, 6%
Marketing Mix, 6%
Marketing Campaigns, 4%
Channel Marketing, 3%
POS, 3%

Common director, product marketing skills

Product Management, 8%
Digital Marketing, 7%
Market Research, 6%
Market Trends, 5%
Cloud, 4%
Product Line, 4%

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Director Of Retail Marketing
Director Of Retail Marketing vs Director, Product Marketing

Updated January 8, 2025

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