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The differences between directors of retail marketing and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of retail marketing and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $127,546 average annual salary of a director of retail marketing.
The top three skills for a director of retail marketing include digital marketing, ROI and marketing mix. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Director Of Retail Marketing | Head Of Marketing | |
| Yearly salary | $127,546 | $137,829 |
| Hourly rate | $61.32 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 160,242 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Retail marketing directors analyze store budgets, manage retail operations, and maintain inventory to keep stores well-stocked. Retail companies from fashion to food services hire retail marketing directors to lead employees to work full-time hours in store and company office environments. The directors work during evenings, holidays, and weekends, and travel between different store branches to complete their duties. They monitor staff operations, manage inventories, and regularly communicate with district and regional sales managers about marketing campaigns, sales reports, and everyday store operations.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Directors of retail marketing and heads of marketing have different pay scales, as shown below.
| Director Of Retail Marketing | Head Of Marketing | |
| Average salary | $127,546 | $137,829 |
| Salary range | Between $88,000 And $182,000 | Between $93,000 And $203,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | Meta |
| Best paying industry | - | Media |
There are a few differences between a director of retail marketing and a head of marketing in terms of educational background:
| Director Of Retail Marketing | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of retail marketing' and heads of marketing' demographics:
| Director Of Retail Marketing | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |