Director of retail marketing vs marketing director

The differences between directors of retail marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of retail marketing and a marketing director. Additionally, a director of retail marketing has an average salary of $127,546, which is higher than the $114,906 average annual salary of a marketing director.

The top three skills for a director of retail marketing include digital marketing, ROI and marketing mix. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Director of retail marketing vs marketing director overview

	Director Of Retail Marketing	Marketing Director
Yearly salary	$127,546	$114,906
Hourly rate	$61.32	$55.24
Growth rate	10%	10%
Number of jobs	160,242	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a director of retail marketing do?

Retail marketing directors analyze store budgets, manage retail operations, and maintain inventory to keep stores well-stocked. Retail companies from fashion to food services hire retail marketing directors to lead employees to work full-time hours in store and company office environments. The directors work during evenings, holidays, and weekends, and travel between different store branches to complete their duties. They monitor staff operations, manage inventories, and regularly communicate with district and regional sales managers about marketing campaigns, sales reports, and everyday store operations.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Director of retail marketing vs marketing director salary

Directors of retail marketing and marketing directors have different pay scales, as shown below.

	Director Of Retail Marketing	Marketing Director
Average salary	$127,546	$114,906
Salary range	Between $88,000 And $182,000	Between $68,000 And $193,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between director of retail marketing and marketing director education

There are a few differences between a director of retail marketing and a marketing director in terms of educational background:

	Director Of Retail Marketing	Marketing Director
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of retail marketing vs marketing director demographics

Here are the differences between directors of retail marketing' and marketing directors' demographics:

	Director Of Retail Marketing	Marketing Director
Average age	39	39
Gender ratio	Male, 50.7% Female, 49.3%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of retail marketing and marketing director duties and responsibilities

Director of retail marketing example responsibilities.

Improve ROI analysis and reporting process for annual budget to provide decision support data to achieve long term goals.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.
Utilize POS data for market research.
Execute in-store POS signage on a seasonal basis.
Develop SEO and PPC programs for local hotel use utilizing third party agencies.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Director of retail marketing vs marketing director skills

Common director of retail marketing skills

Digital Marketing, 33%
ROI, 6%
Marketing Mix, 6%
Marketing Campaigns, 4%
Channel Marketing, 3%
POS, 3%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Director Of Retail Marketing
Director Of Retail Marketing vs Marketing Director

Updated January 8, 2025

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