Director of retail marketing vs regional marketing manager

The differences between directors of retail marketing and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of retail marketing and a regional marketing manager. Additionally, a director of retail marketing has an average salary of $127,546, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a director of retail marketing include digital marketing, ROI and marketing mix. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Director of retail marketing vs regional marketing manager overview

	Director Of Retail Marketing	Regional Marketing Manager
Yearly salary	$127,546	$85,217
Hourly rate	$61.32	$40.97
Growth rate	10%	10%
Number of jobs	160,242	115,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a director of retail marketing do?

Retail marketing directors analyze store budgets, manage retail operations, and maintain inventory to keep stores well-stocked. Retail companies from fashion to food services hire retail marketing directors to lead employees to work full-time hours in store and company office environments. The directors work during evenings, holidays, and weekends, and travel between different store branches to complete their duties. They monitor staff operations, manage inventories, and regularly communicate with district and regional sales managers about marketing campaigns, sales reports, and everyday store operations.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Director of retail marketing vs regional marketing manager salary

Directors of retail marketing and regional marketing managers have different pay scales, as shown below.

	Director Of Retail Marketing	Regional Marketing Manager
Average salary	$127,546	$85,217
Salary range	Between $88,000 And $182,000	Between $62,000 And $116,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	AbbVie
Best paying industry	-	Construction

Differences between director of retail marketing and regional marketing manager education

There are a few differences between a director of retail marketing and a regional marketing manager in terms of educational background:

	Director Of Retail Marketing	Regional Marketing Manager
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of retail marketing vs regional marketing manager demographics

Here are the differences between directors of retail marketing' and regional marketing managers' demographics:

	Director Of Retail Marketing	Regional Marketing Manager
Average age	39	39
Gender ratio	Male, 50.7% Female, 49.3%	Male, 54.5% Female, 45.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of retail marketing and regional marketing manager duties and responsibilities

Director of retail marketing example responsibilities.

Improve ROI analysis and reporting process for annual budget to provide decision support data to achieve long term goals.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.
Utilize POS data for market research.
Execute in-store POS signage on a seasonal basis.
Develop SEO and PPC programs for local hotel use utilizing third party agencies.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Regional marketing manager example responsibilities.

Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
Develop promotions which heighten brand awareness and maximize ROI.
Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.

Director of retail marketing vs regional marketing manager skills

Common director of retail marketing skills

Digital Marketing, 33%
ROI, 6%
Marketing Mix, 6%
Marketing Campaigns, 4%
Channel Marketing, 3%
POS, 3%

Common regional marketing manager skills

Digital Marketing, 15%
Integrated Marketing, 6%
Marketing Campaigns, 5%
Project Management, 5%
ROI, 5%
Lead Generation, 4%

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Director Of Retail Marketing
Director Of Retail Marketing vs Regional Marketing Manager

Updated January 8, 2025

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