Director of retail marketing vs senior director of marketing

The differences between directors of retail marketing and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of retail marketing and a senior director of marketing. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $127,546 average annual salary of a director of retail marketing.

The top three skills for a director of retail marketing include digital marketing, ROI and marketing mix. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of retail marketing vs senior director of marketing overview

	Director Of Retail Marketing	Senior Director Of Marketing
Yearly salary	$127,546	$159,916
Hourly rate	$61.32	$76.88
Growth rate	10%	10%
Number of jobs	160,242	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a director of retail marketing do?

Retail marketing directors analyze store budgets, manage retail operations, and maintain inventory to keep stores well-stocked. Retail companies from fashion to food services hire retail marketing directors to lead employees to work full-time hours in store and company office environments. The directors work during evenings, holidays, and weekends, and travel between different store branches to complete their duties. They monitor staff operations, manage inventories, and regularly communicate with district and regional sales managers about marketing campaigns, sales reports, and everyday store operations.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director of retail marketing vs senior director of marketing salary

Directors of retail marketing and senior directors of marketing have different pay scales, as shown below.

	Director Of Retail Marketing	Senior Director Of Marketing
Average salary	$127,546	$159,916
Salary range	Between $88,000 And $182,000	Between $112,000 And $226,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Washington Prime Group
Best paying industry	-	Media

Differences between director of retail marketing and senior director of marketing education

There are a few differences between a director of retail marketing and a senior director of marketing in terms of educational background:

	Director Of Retail Marketing	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Director of retail marketing vs senior director of marketing demographics

Here are the differences between directors of retail marketing' and senior directors of marketing' demographics:

	Director Of Retail Marketing	Senior Director Of Marketing
Average age	39	39
Gender ratio	Male, 50.7% Female, 49.3%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of retail marketing and senior director of marketing duties and responsibilities

Director of retail marketing example responsibilities.

Improve ROI analysis and reporting process for annual budget to provide decision support data to achieve long term goals.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.
Utilize POS data for market research.
Execute in-store POS signage on a seasonal basis.
Develop SEO and PPC programs for local hotel use utilizing third party agencies.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of retail marketing vs senior director of marketing skills

Common director of retail marketing skills

Digital Marketing, 33%
ROI, 6%
Marketing Mix, 6%
Marketing Campaigns, 4%
Channel Marketing, 3%
POS, 3%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director Of Retail Marketing
Director Of Retail Marketing vs Senior Director Of Marketing

Updated January 8, 2025

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