Director of retail marketing vs senior manager of marketing

The differences between directors of retail marketing and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of retail marketing and a senior manager of marketing. Additionally, a director of retail marketing has an average salary of $127,546, which is higher than the $118,350 average annual salary of a senior manager of marketing.

The top three skills for a director of retail marketing include digital marketing, ROI and marketing mix. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Director of retail marketing vs senior manager of marketing overview

	Director Of Retail Marketing	Senior Manager Of Marketing
Yearly salary	$127,546	$118,350
Hourly rate	$61.32	$56.90
Growth rate	10%	10%
Number of jobs	160,242	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a director of retail marketing do?

Retail marketing directors analyze store budgets, manage retail operations, and maintain inventory to keep stores well-stocked. Retail companies from fashion to food services hire retail marketing directors to lead employees to work full-time hours in store and company office environments. The directors work during evenings, holidays, and weekends, and travel between different store branches to complete their duties. They monitor staff operations, manage inventories, and regularly communicate with district and regional sales managers about marketing campaigns, sales reports, and everyday store operations.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Director of retail marketing vs senior manager of marketing salary

Directors of retail marketing and senior managers of marketing have different pay scales, as shown below.

	Director Of Retail Marketing	Senior Manager Of Marketing
Average salary	$127,546	$118,350
Salary range	Between $88,000 And $182,000	Between $92,000 And $151,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Roku
Best paying industry	-	Technology

Differences between director of retail marketing and senior manager of marketing education

There are a few differences between a director of retail marketing and a senior manager of marketing in terms of educational background:

	Director Of Retail Marketing	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 76%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Director of retail marketing vs senior manager of marketing demographics

Here are the differences between directors of retail marketing' and senior managers of marketing' demographics:

	Director Of Retail Marketing	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 50.7% Female, 49.3%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between director of retail marketing and senior manager of marketing duties and responsibilities

Director of retail marketing example responsibilities.

Improve ROI analysis and reporting process for annual budget to provide decision support data to achieve long term goals.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.
Utilize POS data for market research.
Execute in-store POS signage on a seasonal basis.
Develop SEO and PPC programs for local hotel use utilizing third party agencies.
Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Director of retail marketing vs senior manager of marketing skills

Common director of retail marketing skills

Digital Marketing, 33%
ROI, 6%
Marketing Mix, 6%
Marketing Campaigns, 4%
Channel Marketing, 3%
POS, 3%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Director Of Retail Marketing
Director Of Retail Marketing vs Senior Manager Of Marketing

Updated January 8, 2025

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