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The differences between directors of retail marketing and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a director of retail marketing and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $127,546 average annual salary of a director of retail marketing.
The top three skills for a director of retail marketing include digital marketing, ROI and marketing mix. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| Director Of Retail Marketing | Senior Vice President Of Marketing | |
| Yearly salary | $127,546 | $200,351 |
| Hourly rate | $61.32 | $96.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 160,242 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Retail marketing directors analyze store budgets, manage retail operations, and maintain inventory to keep stores well-stocked. Retail companies from fashion to food services hire retail marketing directors to lead employees to work full-time hours in store and company office environments. The directors work during evenings, holidays, and weekends, and travel between different store branches to complete their duties. They monitor staff operations, manage inventories, and regularly communicate with district and regional sales managers about marketing campaigns, sales reports, and everyday store operations.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Directors of retail marketing and senior vice presidents of marketing have different pay scales, as shown below.
| Director Of Retail Marketing | Senior Vice President Of Marketing | |
| Average salary | $127,546 | $200,351 |
| Salary range | Between $88,000 And $182,000 | Between $121,000 And $330,000 |
| Highest paying City | - | Waltham, MA |
| Highest paying state | - | Massachusetts |
| Best paying company | - | Audubon Nature Institute |
| Best paying industry | - | Manufacturing |
There are a few differences between a director of retail marketing and a senior vice president of marketing in terms of educational background:
| Director Of Retail Marketing | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between directors of retail marketing' and senior vice presidents of marketing' demographics:
| Director Of Retail Marketing | Senior Vice President Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |