How to hire a director of retail marketing

How to hire a director of retail marketing, step by step

Here's a step-by-step director of retail marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a director of retail marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new director of retail marketing
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   The director of retail marketing hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a director of retail marketing to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a director of retail marketing that fits the bill.

   Here's a comparison of director of retail marketing salaries for various roles:

   Type of Director Of Retail Marketing	Description	Hourly rate
   Director Of Retail Marketing	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$42-87
   Marketing Vice President	Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals... Show more	$58-124
   Marketing Team Leader	A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials... Show more	$20-50

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • ROI
   • Marketing Mix
   • Marketing Campaigns
   • Channel Marketing
   • POS
   • Strategic Direction
   • CRM
   • Brand Marketing
   • Integrated Marketing
   • Retail Sales
   • Consumer Insights
   • E-Business
   • Market Research

   Check all skills

   Responsibilities:

   • Improve ROI analysis and reporting process for annual budget to provide decision support data to achieve long term goals.
   • Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.
   • Utilize POS data for market research.
   • Execute in-store POS signage on a seasonal basis.
   • Develop SEO and PPC programs for local hotel use utilizing third party agencies.
   • Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.

3. Make a budget

   Including a salary range in your director of retail marketing job description is a great way to entice the best and brightest candidates. A director of retail marketing salary can vary based on several factors:

   • Location. For example, directors of retail marketing' average salary in hawaii is 38% less than in rhode island.
   • Seniority. Entry-level directors of retail marketing earn 52% less than senior-level directors of retail marketing.
   • Certifications. A director of retail marketing with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a director of retail marketing's salary.

   Average director of retail marketing salary

   $127,546yearly

   $61.32 hourly rate

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   Entry-level director of retail marketing salary

   $88,000 yearly salary

   Updated December 21, 2025

4. Writing a director of retail marketing job description

   A director of retail marketing job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a director of retail marketing job description:

   Director of retail marketing job description example

   Vanguard's changing the financial advice industry. You're influencing the future of Vanguard's private investment capabilities.
   
   At Vanguard, we are taking a stand for investors and seeking to offer them the best chance to meet their financial goals.
   
   In 2020 Vanguard announced its expansion into private equity to complement its line-up of existing index and actively managed funds to broaden investor access and deliver strong client outcomes. Vanguard has invested significant resources into bringing a world class private equity investment program solution to its sizeable Ultra High Net Worth (UHNW) client base. As Director - Private Investments, you'll significantly drive how private equity fits into our Ultra High Net Worth (UHNW) investment advice and serve as a senior private investments subject matter expert.
   This hybrid work model role will be based in Charlotte, NC or Malvern, PA offices.
   
   Responsibilities:
   Serve as a senior private investments subject matter expert (SME) responsible for driving consistent UHNW portfolio construction inclusive of private investments, developing efficient private investment advice guidelines, and guiding scalable operational design and execution.Develop private investments cash flow planning tools and incorporate other financial planning capabilities to enhance the operational implementation of private investments with our UNHW financial advisors, clients, and prospects.Author client focused private investments collateral further highlighting the importance of Vanguard's retail financial advice core tenants. Develop and lead private investments fund product trainings with UHNW financial advisors to build awareness and confidence by distinguishing Vanguard's private investments offerings, unique selling points and strategy positioning.As a SME, influence and build private investments knowledge across key Vanguard stakeholders including Methodology colleagues, Investment Product Group, Legal, Compliance, Operations, and Marketing.
   
   Required Skills/Experience:
   7+ years' experience with a nationally recognized high net worth wealth management firm, a nationally recognized private investment firm that has a dedicated retail investor focus, or a fintech company that caters to investment advice/retail client access to investment solutions.A specific history of educating wealthy taxable clients on private investments, constructing diversified portfolios using private investments, and managing the operational aspects of incorporating private investments into taxable client portfolios.
   
   Relevant experience can include:
   (1) serving as a taxable Client Portfolio Manager with frequent use of private investment products at a nationally recognized wealth management or a PE firm with established retail distribution
   (2) serving as a Portfolio Specialist at a nationally recognized wealth management or a PE firm with established retail distribution, or a fintech company that caters to investment advice/retail client access to investment solutions, or
   (3) serving as a taxable client PE Allocator/PE Investment Strategist with deep operational experience at a nationally recognized wealth management or a PE firm with established retail distribution, or a fintech company that caters to investment advice/retail client access to investment solutions
   Significant experience with commingled private investments fund structures, including legal and tax considerations as well as investment advice, operations, and scalable client facing support models is strongly preferred.Demonstrated track record of successfully leading or participating in a wealth management private equity offer launch from portfolio construction and operational perspectives.Proven ability to work with multiple stakeholders, influence cross-functional teams, and drive successful outcomes (for example, partnering with multiple distribution channels, Marketing, Legal, and Compliance).Strong intellectual curiosity, agility, and durability with a high degree of emotional intelligence.Possess strong influencing, interpersonal, communication, and presentation skills.Possess a high level of personal integrity and service mindset.Results driven individual with a high level of attention to detail.Ability to manage multiple complex projects at the same time.Tangible experience developing and mentor colleagues.Bachelor's degree from nationally regarded undergraduate institution, with strong quantitative and qualitative skills; CFA/CAIA/MBA a plus.FINRA Series 7 and 66 licenses (or ability to obtain within 90 days).
   
   About Vanguard
   We are Vanguard. Together, we're changing the way the world invests.
   
   For us, investing doesn't just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose - and that's how we've become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.
   
   We want to make success accessible to everyone. This is our opportunity. Let's make it count.
   
   Inclusion Statement
   Vanguard's continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”
   
   We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values.
   
   When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.
   
   Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
   
   Future of Work
   During the pandemic, we transitioned to a work from home model for the majority of our crew and we continue to interview, hire, and on-board future crew remotely.
   
   As we have developed the path forward, we have taken a thoughtful approach that both maximizes the advantages of working remotely and the many benefits of coming together and collaborating in a shared workspace. We believe that in-person interactions among our crew are important for preserving our unique culture and advantageous for the personal development of our crew.
   
   When our Crew return to the office, many will work in our hybrid model. A smaller proportion of our crew will operate in the Work from Home work model (for example, field sales crew); or in the Work from Office model (for example, portfolio managers).
   
   The working model that your role falls into will be communicated to you in the interview process - please do ask if you are unsure. We encourage you to make the decision regarding your job interview and offer knowing which model your role will fall into. We will test and learn as our ways of working evolve and will continue to evaluate working models along the way.

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5. Post your job

   There are various strategies that you can use to find the right director of retail marketing for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your director of retail marketing job on Zippia to find and recruit director of retail marketing candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit directors of retail marketing, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new director of retail marketing

   Once you've decided on a perfect director of retail marketing candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new director of retail marketing. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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