Post job

Director of retail marketing job description

Updated March 14, 2024
13 min read
Find better candidates in less time
Post a job on Zippia and take the best from over 7 million monthly job seekers.

Example director of retail marketing requirements on a job description

Director of retail marketing requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in director of retail marketing job postings.
Sample director of retail marketing requirements
  • Bachelor's degree in marketing, business, or related field.
  • 5+ years of experience in retail marketing.
  • Proficiency in Microsoft Office Suite.
  • Experience developing marketing plans.
  • Knowledge of CRM software.
Sample required director of retail marketing soft skills
  • Excellent written and verbal communication.
  • Strong organizational and problem-solving abilities.
  • Ability to work independently and collaboratively.
  • Highly motivated with a positive attitude.

Director of retail marketing job description example 1

The Vanguard Group director of retail marketing job description

Vanguard's changing the financial advice industry. You're influencing the future of Vanguard's private investment capabilities.

At Vanguard, we are taking a stand for investors and seeking to offer them the best chance to meet their financial goals.

In 2020 Vanguard announced its expansion into private equity to complement its line-up of existing index and actively managed funds to broaden investor access and deliver strong client outcomes. Vanguard has invested significant resources into bringing a world class private equity investment program solution to its sizeable Ultra High Net Worth (UHNW) client base. As Director - Private Investments, you'll significantly drive how private equity fits into our Ultra High Net Worth (UHNW) investment advice and serve as a senior private investments subject matter expert.
This hybrid work model role will be based in Charlotte, NC or Malvern, PA offices.

Responsibilities:
Serve as a senior private investments subject matter expert (SME) responsible for driving consistent UHNW portfolio construction inclusive of private investments, developing efficient private investment advice guidelines, and guiding scalable operational design and execution.Develop private investments cash flow planning tools and incorporate other financial planning capabilities to enhance the operational implementation of private investments with our UNHW financial advisors, clients, and prospects.Author client focused private investments collateral further highlighting the importance of Vanguard's retail financial advice core tenants. Develop and lead private investments fund product trainings with UHNW financial advisors to build awareness and confidence by distinguishing Vanguard's private investments offerings, unique selling points and strategy positioning.As a SME, influence and build private investments knowledge across key Vanguard stakeholders including Methodology colleagues, Investment Product Group, Legal, Compliance, Operations, and Marketing.

Required Skills/Experience:
7+ years' experience with a nationally recognized high net worth wealth management firm, a nationally recognized private investment firm that has a dedicated retail investor focus, or a fintech company that caters to investment advice/retail client access to investment solutions.A specific history of educating wealthy taxable clients on private investments, constructing diversified portfolios using private investments, and managing the operational aspects of incorporating private investments into taxable client portfolios.

Relevant experience can include:
(1) serving as a taxable Client Portfolio Manager with frequent use of private investment products at a nationally recognized wealth management or a PE firm with established retail distribution
(2) serving as a Portfolio Specialist at a nationally recognized wealth management or a PE firm with established retail distribution, or a fintech company that caters to investment advice/retail client access to investment solutions, or
(3) serving as a taxable client PE Allocator/PE Investment Strategist with deep operational experience at a nationally recognized wealth management or a PE firm with established retail distribution, or a fintech company that caters to investment advice/retail client access to investment solutions
Significant experience with commingled private investments fund structures, including legal and tax considerations as well as investment advice, operations, and scalable client facing support models is strongly preferred.Demonstrated track record of successfully leading or participating in a wealth management private equity offer launch from portfolio construction and operational perspectives.Proven ability to work with multiple stakeholders, influence cross-functional teams, and drive successful outcomes (for example, partnering with multiple distribution channels, Marketing, Legal, and Compliance).Strong intellectual curiosity, agility, and durability with a high degree of emotional intelligence.Possess strong influencing, interpersonal, communication, and presentation skills.Possess a high level of personal integrity and service mindset.Results driven individual with a high level of attention to detail.Ability to manage multiple complex projects at the same time.Tangible experience developing and mentor colleagues.Bachelor's degree from nationally regarded undergraduate institution, with strong quantitative and qualitative skills; CFA/CAIA/MBA a plus.FINRA Series 7 and 66 licenses (or ability to obtain within 90 days).

About Vanguard
We are Vanguard. Together, we're changing the way the world invests.

For us, investing doesn't just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose - and that's how we've become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let's make it count.

Inclusion Statement
Vanguard's continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

Future of Work
During the pandemic, we transitioned to a work from home model for the majority of our crew and we continue to interview, hire, and on-board future crew remotely.

As we have developed the path forward, we have taken a thoughtful approach that both maximizes the advantages of working remotely and the many benefits of coming together and collaborating in a shared workspace. We believe that in-person interactions among our crew are important for preserving our unique culture and advantageous for the personal development of our crew.

When our Crew return to the office, many will work in our hybrid model. A smaller proportion of our crew will operate in the Work from Home work model (for example, field sales crew); or in the Work from Office model (for example, portfolio managers).

The working model that your role falls into will be communicated to you in the interview process - please do ask if you are unsure. We encourage you to make the decision regarding your job interview and offer knowing which model your role will fall into. We will test and learn as our ways of working evolve and will continue to evaluate working models along the way.
jobs
Post a job for free, promote it for a fee

Director of retail marketing job description example 2

Curaleaf director of retail marketing job description

Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis, with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a high-growth cannabis company known for quality, expertise, and reliability, the company and its brands, including Curaleaf and Select provide industry-leading service, product selection, and accessibility across the medical and adult-use markets. In the United States, Curaleaf currently operates in 23 states with 130 dispensaries, 25 cultivation sites, and over 30 processing sites, and employs over 5,000 team members. Curaleaf International is the leading vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Home | Curaleaf | Cannabis with Confidence

Our corporate social responsibility is Rooted In Good Diversity, Equity, Inclusion + Social Equity + Sustainability Social Responsibility | Curaleaf | Cannabis with Confidence We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives and local causes. Giving back to the communities where we operate is important to us, and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities.
We educate. We advocate. We give.

We are looking for a Marketing leader who will report to the the VP of Marketing and will oversee retail marketing activities within the state supporting both Retail Marketing and Outreach initiatives. This role develops state level marketing strategies and executes marketing plans that focus on traffic driving initiatives that deliver revenue results. He or she will also leverage the framework created by the central marketing organization and tailor it to specific market needs at the local level. This person has the vision to guide the state marketing initiatives through the unique complexities of the highly regulated, high growth, highly cultural cannabis industry.

This person can communicate and lead upwards, downwards, and laterally. He or she runs a result's driven team that takes consumer insight, brand and product strategy, retail, Digital, CRM and social media into account with a Consumer Product Goods focus.

Essential Duties and Responsibilities

* Lead a team of marketing professionals to execute national marketing initiatives
* Collaborate with Marketing Operations to ensure all processes are being executed
* Develop and execute marketing plans for with objectives, strategies, and tactics to support market growth objectives driven by analytical insights
* Develop strategies and action plans for retail marketing including promotional events, partner collaborations and outreach initiatives
* Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial culture
* Work cross functionally with retail, commercialization, and operations to build a differentiated product road map and deliver best in class marketing to launch and support those products
* Develop strong retail marketing plans that support state revenue targets while also positioning Curaleaf as the leader in cannabis
* Maintain knowledge of the consumer, market, and trends in order to develop data backed business and consumer insights
* Identify opportunities in the marketplace through competitive insights, community engagements and strategic partnerships
* Partner cross-functionally with ops and retail to develop cohesive and connected plans tied to revenue
* Lead and inspire state marketing teams to be best in class
* Partner with the trade marketing manager to ensure alignment in the market
* Responsible for adhering to marketing budget
* KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio

Skill, Experience & Education

* 8+ years working in Marketing with a focus on execution, product introduction and commercialization, cross channel media strategy and execution
* Strategic mind-set, with deep experience in developing business strategies in complex and dynamic business environments
* 5+ years in consumer-packaged goods marketing
* Experience leading a team in a matrixed organization
* Experience contributing to the retail planning process
* Excellent project management skills
* Strong customer focus and relationship orientation
* Exceptional written and verbal communication skills
* Comfort with analytics and strong business acumen
* Strong understanding of retail marketing
* Ability to quickly and effectively pivot priorities as needed
* Experience developing all aspects of marketing eco-system
* Proven mastery of product launch protocol
* Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel
* Role requires regional and national travel
* Bachelor's degree
* Subject to background check per state cannabis regulations

Curaleaf is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
jobs
Dealing with hard-to-fill positions? Let us help.

Director of retail marketing job description example 3

Apple director of retail marketing job description

Santa Clara Valley (Cupertino),California,United States

Marketing

+ 8+ years in a professional design/creative environment

+ Deep understanding of visual storytelling across platforms and formats.

+ Mastery of Keynote, Illustrator, and Photoshop.

+ Live and virtual event experience; comfort working with production and stage crews.

+ Experience presenting creative concepts to leadership.

+ Strong knowledge of good design principles, typography, and layout.

+ Motion graphics experience; proficiency in After Effects or similar.

+ Exceptional creativity in concept development and problem solving.

+ Excellent verbal and written communication skills.

+ Deep passion for the latest and future technologies for virtual experiences and design.

+ Proactive, self-motivated, and adaptable to a dynamic and fast-paced team.

+ Ability to work and lead independently and collaboratively as part of a team.

+ Ability to develop creative solutions and designs under tight schedules.

+ Comfort where speed, flexibility, and experimentation are part of the day-to-day.

+ Exceptional attention to detail.

+ Dedicated to Apple's high standards of quality.

+ Must provide link to portfolio that demonstrates strong concepts and execution.

**Description**

You're an influential creative voice that helps bring people together and moves the work forward - brainstorming, coordinating, and collaborating to bring the best of Apple together in Retail. You dream of being part of a dynamic creative team that is focused on continuously learning, improving, and pushing Apple forward. You'll be part of the design group in the Retail Engagement and Marketing team, developing the creative strategies and designing all aspects of what internal Apple Retail teams see, hear, and feel - a comprehensive view of the entire experience. You'll put your fingerprints on design decisions that will help inform, motivate, and inspire a global audience of over 70,000 and the millions of customers they care for. Projects range from individual Keynote presentations, documents, and print to virtual meetings, live broadcasts, video and audio segments, large-scale live in-person and virtual events, and much more. Responsibilities include brainstorming and presenting concepts, iterating and developing options for creative review, and finished deliverables for rehearsal, publishing, and delivery. You'll collaborate closely with other creatives and work directly with subject matter experts and senior leaders from a broad range of teams. You'll craft experiences that reflect Apple's values, are culturally relevant, and are designed to move people.

**Education & Experience**

Bachelor's degree or equivalent experience preferred.

**Additional Requirements**

**Apple Footer**

Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) .

Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) .

Apple is required to comply with a COVID-19 vaccination mandate issued by the New York City Department of Health. We will verify the vaccination status of all New York City team members who are working at an Apple Store, office, or partner store in New York City. New York City Department of Health Learn more (Opens in a new window) .

Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you're applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area.

Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) .

Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .
jobs
Start connecting with qualified job seekers

Resources for employers posting director of retail marketing jobs

Average cost of hiring
Recruitment statistics
How to write a job description
Examples of work conditions

Director of retail marketing job description FAQs

Ready to start hiring?

Updated March 14, 2024

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.