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Director of retail marketing skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Erin Steffes Ph.D.,
Erin Steffes Ph.D.
Below we've compiled a list of the most critical director of retail marketing skills. We ranked the top skills for directors of retail marketing based on the percentage of resumes they appeared on. For example, 32.8% of director of retail marketing resumes contained digital marketing as a skill. Continue reading to find out what skills a director of retail marketing needs to be successful in the workplace.

15 director of retail marketing skills for your resume and career

1. Digital Marketing

Here's how directors of retail marketing use digital marketing:
  • Directed digital marketing campaigns, establishing affinity marketing, co-branding and corporate business partnerships for revenue generation.
  • Provide digital marketing /mobile solutions for automotive marketing agencies and tier 1,2 and 3 automotive advertisers.

2. ROI

Here's how directors of retail marketing use roi:
  • Evaluated advertising efficacy and promotional ROI.
  • Improved ROI analysis and reporting process for annual budget to provide decision support data to achieve long term goals.

3. Marketing Mix

Here's how directors of retail marketing use marketing mix:
  • Developed optimal marketing mix to optimize penetration and resulted in optimal revenue in this segment.
  • Led all areas of the marketing mix to drive in-store and online volume in Walmart retail locations.

4. Marketing Campaigns

Here's how directors of retail marketing use marketing campaigns:
  • Created and sold collaborative marketing campaigns based on market research, cost feasibility and profitability.
  • Maintain highly collaborative relationships with all areas of John Hancock to ensure effective marketing campaigns and programs.

5. Channel Marketing

Here's how directors of retail marketing use channel marketing:
  • Managed corporate marketing and channel marketing for joint-venture company comprised of both a soft-switch technology company and long distance network operator.
  • Instituted strategically aligned channel marketing programs and tools designed to reward partner loyalty and drive mutual business growth.

6. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how directors of retail marketing use pos:
  • Installed and opened POS Retail Management locations for DELL computer nationwide.
  • Executed in-store POS signage on a seasonal basis.

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7. Strategic Direction

Here's how directors of retail marketing use strategic direction:
  • Provided strategic direction and assistance to clients in order to enhance their direct marketing initiatives.
  • Set policy, strategic direction and spending for corporate-wide marketing group.

8. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how directors of retail marketing use crm:
  • Moved direct mail program to an external agency partner and converted catalogs to a CRM vehicle.
  • Generated and activated over 300k new consumer leads through creation of comprehensive CRM program.

9. Brand Marketing

Here's how directors of retail marketing use brand marketing:
  • Redesigned brand marketing strategy and concepts including wider consumer brand awareness, and increased market share.
  • Direct property-marketing strategies including, brand marketing, property promotions, advertising and entertainment.

10. Integrated Marketing

Here's how directors of retail marketing use integrated marketing:
  • Integrated marketing campaign drove 25% sales increase during 2-week event.
  • Headed second cross-functional team to consolidate from twenty integrated marketing agencies to three.

11. Retail Sales

Retail sales are the method to track consumer demand for finished goods by assessing the purchases of durable and non-durable products over a definite period. Data on retail sales is accumulated monthly by the U.S. Bureau of the Census.

Here's how directors of retail marketing use retail sales:
  • Utilized by +1,000 independent retailers in Washington, Oregon, and California, with retail sales of $2B.
  • Owned and allocated retail sales budgets (MRD & BDF) to properly optimize spending and maximizes sale growth.

12. Consumer Insights

Here's how directors of retail marketing use consumer insights:
  • Created recommendations steeped in consumer insights that simplify the shopping experience and right- fits customers.
  • Utilized consumer insights to create and execute wood look tile 360-degree marketing strategy.

13. E-Business

Here's how directors of retail marketing use e-business:
  • Recreated and deployed the marketing message and related identity materials, translating it for those unfamiliar with e-business technology and terminology.

14. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how directors of retail marketing use market research:
  • Market research firm collecting and analyzing Internet usage and buying behavior.
  • Conducted all market research activities; including moderating focus groups, brand awareness studies and conducting primary and secondary data collection.

15. Direct Reports

Here's how directors of retail marketing use direct reports:
  • Managed both field and HO teams consisting 12 direct reports responsible for 85 company operated locations in the New England market.
  • Managed 5 direct reports (Senior Buyer, Web Manager, Operations Manager), reporting to the Chief Operations Officer.
top-skills

What skills help Directors Of Retail Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director of retail marketing resumes?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.

What soft skills should all Directors of retail marketing possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for Directors of retail marketing?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What director of retail marketing skills would you recommend for someone trying to advance their career?

Stephanie DellandeStephanie Dellande LinkedIn profile

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young Directors of retail marketing need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a director of retail marketing stand out to employers?

Ira Harris Ph.D.Ira Harris Ph.D. LinkedIn profile

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.
Do you want to know more?
Read more about what experts have to say about director of retail marketing

List of director of retail marketing skills to add to your resume

Director of retail marketing skills

The most important skills for a director of retail marketing resume and required skills for a director of retail marketing to have include:

  • Digital Marketing
  • ROI
  • Marketing Mix
  • Marketing Campaigns
  • Channel Marketing
  • POS
  • Strategic Direction
  • CRM
  • Brand Marketing
  • Integrated Marketing
  • Retail Sales
  • Consumer Insights
  • E-Business
  • Market Research
  • Direct Reports
  • Retail Operations
  • Creative Development
  • Retail Locations
  • Brand Management
  • Market Trends
  • Sales Growth
  • CPG
  • Retail Store
  • Revenue Growth
  • Brand Development
  • Retail Business
  • Co-Op
  • Inventory Management
  • Media Planning
  • Product Development
  • Retail Management
  • Retail Programs
  • Brand Positioning
  • Trade Shows
  • Store Design
  • Consumer Behavior
  • KPI
  • Facebook
  • Product Line
  • Touch Points
  • Press Releases
  • SAM
  • Promotional Materials
  • In-Store Promotions
  • Account Executives
  • Rebranding
  • Sales Presentations

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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