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Director of retail sales vs national sales director

The differences between directors of retail sales and national sales directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of retail sales and a national sales director. Additionally, a national sales director has an average salary of $99,665, which is higher than the $36,773 average annual salary of a director of retail sales.

The top three skills for a director of retail sales include customer satisfaction, product line and retail sales. The most important skills for a national sales director are CRM, healthcare, and business development.

Director of retail sales vs national sales director overview

Director Of Retail SalesNational Sales Director
Yearly salary$36,773$99,665
Hourly rate$17.68$47.92
Growth rate5%5%
Number of jobs180,64099,107
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Average age4646
Years of experience88

What does a director of retail sales do?

A director of retail sales is in charge of spearheading and overseeing retail sales operations, ensuring efficiency and smooth workflow. They are primarily responsible for setting goals and objectives, supervising product roadmaps, managing budgets, coordinating managers and different departments, and making decisions in adherence to the company's needs. They must also monitor the progress of sales, implementing solutions in problem areas. Furthermore, as a director, it is essential to lead and encourage the employees to reach goals, all while implementing the company's policies and regulations.

What does a national sales director do?

A national sales director is responsible for monitoring the sales targets and performance of the sales force across the country's regions. National sales directors handle the execution and release of goods and services according to market trends and public demands. They strategize on related business opportunities to identify additional resources that would increase the company's revenue and profitability. A national sales director conducts data and statistical analysis to determine pricing techniques, considering the availability of supplies and its market demands.

Director of retail sales vs national sales director salary

Directors of retail sales and national sales directors have different pay scales, as shown below.

Director Of Retail SalesNational Sales Director
Average salary$36,773$99,665
Salary rangeBetween $21,000 And $62,000Between $73,000 And $135,000
Highest paying CitySan Francisco, CAMountain View, CA
Highest paying stateCaliforniaCalifornia
Best paying companyBlackRockCargill
Best paying industryManufacturingPharmaceutical

Differences between director of retail sales and national sales director education

There are a few differences between a director of retail sales and a national sales director in terms of educational background:

Director Of Retail SalesNational Sales Director
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Director of retail sales vs national sales director demographics

Here are the differences between directors of retail sales' and national sales directors' demographics:

Director Of Retail SalesNational Sales Director
Average age4646
Gender ratioMale, 65.1% Female, 34.9%Male, 75.9% Female, 24.1%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between director of retail sales and national sales director duties and responsibilities

Director of retail sales example responsibilities.

  • Manage initial contact, negotiation and administration of all OEM programs.
  • Manage a staff of 2 OEM account managers and 3 national account managers.
  • Monitor and manage all KPI's driving DTC business including taster count, bottles per visitor, conversion rates and attrition.
  • Manage multi-million dollar advertising budgets and strategically book vehiclesgarnering optimal visibility and ROI.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Visit and train in store sales staff on new products, sales reports, POS placement and customer service.
  • Show more

National sales director example responsibilities.

  • Manage relationships, POS, and oversee coffee sales for key core accounts H.T.
  • Lead team on product redesign to web-base SaaS infrastructure and generate feature content base on customer need and marketability.
  • Develop key POS material to assist the sales force across the country.
  • Reverse negative relationship with distributors through personal relationship building, changes in sales execution, and implementation of new distributor programs.
  • Follow up with program recap including syndicate research to support effectiveness of program as well as ROI analysis.
  • Partner with vendors to obtain quality merchandise at desirable price points to obtain highest ROI and profit optimization.
  • Show more

Director of retail sales vs national sales director skills

Common director of retail sales skills
  • Customer Satisfaction, 11%
  • Product Line, 8%
  • Retail Sales, 6%
  • CRM, 6%
  • POS, 5%
  • Market Research, 5%
Common national sales director skills
  • CRM, 9%
  • Healthcare, 9%
  • Business Development, 5%
  • Product Development, 5%
  • Revenue Growth, 5%
  • Salesforce, 4%

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