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Director of retail sales vs regional sales director

The differences between directors of retail sales and regional sales directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of retail sales and a regional sales director. Additionally, a regional sales director has an average salary of $117,369, which is higher than the $36,773 average annual salary of a director of retail sales.

The top three skills for a director of retail sales include customer satisfaction, product line and retail sales. The most important skills for a regional sales director are regional sales, healthcare, and CRM.

Director of retail sales vs regional sales director overview

Director Of Retail SalesRegional Sales Director
Yearly salary$36,773$117,369
Hourly rate$17.68$56.43
Growth rate5%5%
Number of jobs180,64097,379
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a director of retail sales do?

A director of retail sales is in charge of spearheading and overseeing retail sales operations, ensuring efficiency and smooth workflow. They are primarily responsible for setting goals and objectives, supervising product roadmaps, managing budgets, coordinating managers and different departments, and making decisions in adherence to the company's needs. They must also monitor the progress of sales, implementing solutions in problem areas. Furthermore, as a director, it is essential to lead and encourage the employees to reach goals, all while implementing the company's policies and regulations.

What does a regional sales director do?

A regional sales director is responsible for monitoring sales quotas for a specific area or region, developing sales strategies, and adjusting existing techniques to increase revenues and achieve its profitability goals. Regional sales directors manage marketing campaigns, analyze current market trends to meet consumer demands, plan promotional events, handle employees' sales training programs, and coordinate with multiple sales teams to implement effective sales processes. A regional sales director must have excellent leadership and communication skills, especially managing customers' inquiries and concerns and resolving complaints.

Director of retail sales vs regional sales director salary

Directors of retail sales and regional sales directors have different pay scales, as shown below.

Director Of Retail SalesRegional Sales Director
Average salary$36,773$117,369
Salary rangeBetween $21,000 And $62,000Between $77,000 And $177,000
Highest paying CitySan Francisco, CALas Vegas, NV
Highest paying stateCaliforniaNevada
Best paying companyBlackRockCato Fashions
Best paying industryManufacturingPharmaceutical

Differences between director of retail sales and regional sales director education

There are a few differences between a director of retail sales and a regional sales director in terms of educational background:

Director Of Retail SalesRegional Sales Director
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Director of retail sales vs regional sales director demographics

Here are the differences between directors of retail sales' and regional sales directors' demographics:

Director Of Retail SalesRegional Sales Director
Average age4646
Gender ratioMale, 65.1% Female, 34.9%Male, 75.8% Female, 24.2%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between director of retail sales and regional sales director duties and responsibilities

Director of retail sales example responsibilities.

  • Manage initial contact, negotiation and administration of all OEM programs.
  • Manage a staff of 2 OEM account managers and 3 national account managers.
  • Monitor and manage all KPI's driving DTC business including taster count, bottles per visitor, conversion rates and attrition.
  • Manage multi-million dollar advertising budgets and strategically book vehiclesgarnering optimal visibility and ROI.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Visit and train in store sales staff on new products, sales reports, POS placement and customer service.
  • Show more

Regional sales director example responsibilities.

  • Navigate hospital access while managing GPO and IDN challenges.
  • Utilize a CRM to manage communications and relationship development with customers.
  • Manage global corporate RFP negotiations for inclusion in prefer hotel programs.
  • Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
  • Establish booking goals for team members and set goals for participating market hotels on a quarterly basis.
  • Sell SaaS repossession management solution to banks, captives, credit unions, sub-prime lenders and title loan companies.
  • Show more

Director of retail sales vs regional sales director skills

Common director of retail sales skills
  • Customer Satisfaction, 11%
  • Product Line, 8%
  • Retail Sales, 6%
  • CRM, 6%
  • POS, 5%
  • Market Research, 5%
Common regional sales director skills
  • Regional Sales, 11%
  • Healthcare, 6%
  • CRM, 6%
  • Customer Service, 6%
  • Sales Process, 5%
  • Sales Management, 4%

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