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Director of retail sales vs sales vice president

The differences between directors of retail sales and sales vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of retail sales and a sales vice president. Additionally, a sales vice president has an average salary of $143,523, which is higher than the $36,773 average annual salary of a director of retail sales.

The top three skills for a director of retail sales include customer satisfaction, product line and retail sales. The most important skills for a sales vice president are sales process, healthcare, and customer service.

Director of retail sales vs sales vice president overview

Director Of Retail SalesSales Vice President
Yearly salary$36,773$143,523
Hourly rate$17.68$69.00
Growth rate5%5%
Number of jobs180,640108,467
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a director of retail sales do?

A director of retail sales is in charge of spearheading and overseeing retail sales operations, ensuring efficiency and smooth workflow. They are primarily responsible for setting goals and objectives, supervising product roadmaps, managing budgets, coordinating managers and different departments, and making decisions in adherence to the company's needs. They must also monitor the progress of sales, implementing solutions in problem areas. Furthermore, as a director, it is essential to lead and encourage the employees to reach goals, all while implementing the company's policies and regulations.

What does a sales vice president do?

Sales vice presidents are top-level executives at a sales, retail, or marketing corporation. Primarily these executives are tasked to direct and lead a sales department or team within the organization. Their objective is to meet or even exceed the sales or marketing standards set for a successful business operation. They manage brands, deploy sales, and distribute the channels of the company. Also, they oversee the internal operations of the organization to establish customer relationships.

Director of retail sales vs sales vice president salary

Directors of retail sales and sales vice presidents have different pay scales, as shown below.

Director Of Retail SalesSales Vice President
Average salary$36,773$143,523
Salary rangeBetween $21,000 And $62,000Between $91,000 And $225,000
Highest paying CitySan Francisco, CAFrankfort, KY
Highest paying stateCaliforniaMaine
Best paying companyBlackRockApple
Best paying industryManufacturingFinance

Differences between director of retail sales and sales vice president education

There are a few differences between a director of retail sales and a sales vice president in terms of educational background:

Director Of Retail SalesSales Vice President
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Director of retail sales vs sales vice president demographics

Here are the differences between directors of retail sales' and sales vice presidents' demographics:

Director Of Retail SalesSales Vice President
Average age4646
Gender ratioMale, 65.1% Female, 34.9%Male, 84.8% Female, 15.2%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between director of retail sales and sales vice president duties and responsibilities

Director of retail sales example responsibilities.

  • Manage initial contact, negotiation and administration of all OEM programs.
  • Manage a staff of 2 OEM account managers and 3 national account managers.
  • Monitor and manage all KPI's driving DTC business including taster count, bottles per visitor, conversion rates and attrition.
  • Manage multi-million dollar advertising budgets and strategically book vehiclesgarnering optimal visibility and ROI.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Visit and train in store sales staff on new products, sales reports, POS placement and customer service.
  • Show more

Sales vice president example responsibilities.

  • Set targets, monitor, review and initiate action plans to achieve target KPI's.
  • Manage SaaS product and development teams to deliver new products and execute against quarterly and annual release schedules.
  • Lead development and rebranding efforts for master and sub brands for multiple outlets, business units and operating departments.
  • Manage cross-selling opportunities between all business segments.
  • Manage RFP process that effectively earn numerous business revenue opportunities.
  • Establish and manage strategic OEM relationships and implement additional programs to drive sales success.
  • Show more

Director of retail sales vs sales vice president skills

Common director of retail sales skills
  • Customer Satisfaction, 11%
  • Product Line, 8%
  • Retail Sales, 6%
  • CRM, 6%
  • POS, 5%
  • Market Research, 5%
Common sales vice president skills
  • Sales Process, 6%
  • Healthcare, 6%
  • Customer Service, 6%
  • Sales Management, 5%
  • CRM, 5%
  • Sales Strategy, 5%

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