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Director of retail sales skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Dr. Angela Woodland Ph.D.,

Peter Johnson DPS

Below we've compiled a list of the most critical director of retail sales skills. We ranked the top skills for directors of retail sales based on the percentage of resumes they appeared on. For example, 10.7% of director of retail sales resumes contained customer satisfaction as a skill. Continue reading to find out what skills a director of retail sales needs to be successful in the workplace.

15 director of retail sales skills for your resume and career

1. Customer Satisfaction

Here's how directors of retail sales use customer satisfaction:

Maintain customer satisfaction and overall good public relations.
Replaced defective products to maintain customer satisfaction.

2. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how directors of retail sales use product line:

Assisted in the development of marketing strategies for product lines and category management information for customer product categories.
Directed sales efforts of folding, inserting, shipping, and addressing product lines products for the Southwestern Division.

3. Retail Sales

Retail sales are the method to track consumer demand for finished goods by assessing the purchases of durable and non-durable products over a definite period. Data on retail sales is accumulated monthly by the U.S. Bureau of the Census.

Here's how directors of retail sales use retail sales:

Developed and implemented annual retail sales and marketing plan for a major metropolitan media company.
Managed retail sales forecasting process to ensure salon managers maintained appropriate retail inventory levels.

4. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how directors of retail sales use crm:

Account Management - Updated customer information and tracked order history using online CRM systems.
Managed the conversion and upgrade of CRM software (Ebix's Client Data System) to over 400 captive IFA advisors.

5. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how directors of retail sales use pos:

Implemented new POS system for Visitor Services and cross-trained Visitor Services and Museum Shop staff to accommodate high traffic periods.
Provided a stable POS environment and improved store efficiency by automating time, attendance, and gift cards systems.

6. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how directors of retail sales use market research:

Utilized market research and competitive analysis to effectively direct products through market evolution.
Performed market research, pursued new methods to achieve results, maintained up to date knowledge, and analyzed trends.

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7. Enterprise Sales

Here's how directors of retail sales use enterprise sales:

Managed the Retail & Enterprise sales channel planning process in targeting strategic retailers, Fortune 500 accounts and key OEM accounts.
Exceeded enterprise sales goals and drove company to its first successes in the public sector including establishment of a GSA contract.

8. Digital Marketing

Here's how directors of retail sales use digital marketing:

Directed digital marketing strategies across all social platforms to build audience and increase consumer engagement.
Aligned annual retail calendar with brand, product and digital marketing teams ensuring desired sell-through and impact of key product initiatives.

9. Revenue Growth

Here's how directors of retail sales use revenue growth:

Achieved substantial revenue growth for entire organization.
Implemented changes to the salt service operations that resulted in revenue growth of 135% while reducing costs by 7%.

10. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how directors of retail sales use business development:

Collaborated with international management and divisions on specialty business development and labor management models.
Field management of $200 million Mass/Drug/Grocery/Fine Art/New Business Development organizations.

11. ROI

Here's how directors of retail sales use roi:

GENERAL RESPONSIBILITIES Essential Duties: Manages and directs the retail department operations on the basis of profit and ROI.
Managed multi-million dollar advertising budgets and strategically booked vehiclesgarnering optimal visibility and ROI.

12. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how directors of retail sales use customer service:

Managed and supervised Society wholesale business to large customer base, and assured excellent level of customer service and repeat business.
Developed, monitored and evaluated all internal and external retail customer service processes including training staff to manage conflict.

13. Trade Shows

Here's how directors of retail sales use trade shows:

Traveled to national trade shows and coordinate purchasing and delivery schedules pertaining to specific promotions
Increased sales, cut losses and reduced payroll * Traveled to Trade Shows, looking for new products and merchandise.

14. Retail Operations

Retail operations are used to describe all the tasks that maintain the store functionality. These tasks include supply chain, people management, store layout, physical inventory, cash operations, promotions, master data management, and pricing.

Here's how directors of retail sales use retail operations:

Developed the annual operating budget for Product Sales and Retail operations, and provided updated income projections to senior management.
Coordinated direct-to-consumer retail operations at 2 locations receiving 75K+ annual visitors.

15. Retail Store

Here's how directors of retail sales use retail store:

Directed in and out of physical retail store transitions resulting from university and college lease acquisitions / terminations and company owned locations
Managed sales and profitability of 45 company-owned retail stores via approximately 600 retail employees.

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What skills help Directors Of Retail Sales find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director of retail sales resumes?

Dr. Angela Woodland Ph.D.

Professor, Montana State University

Skills that are immediately useful stand out on resumes. Right now, data analytics skills are in hot demand. A desirable job candidate should be able to import large data sets in various formats, clean data, manipulate data, interrogate data, and draw conclusions from the data. Additionally, the job candidate should be able to prepare informative and easy-to-follow data visualizations of the results. This skill set allows a job candidate to be immediately useful in an organization. It is the new way of analyzing and communicating.

What type of skills will young Directors of retail sales need?

Peter Johnson DPS

Clinical Associate Professor of Marketing Academic Director of MS in Marketing Intelligence, Fordham University

There are three things that employers are looking for:
1. Demonstrated ability to solve problems
2. Ability to analyze and make decisions based on data
3. Communication skills with management, teams, and clients

What hard/technical skills are most important for Directors of retail sales?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

Do you want to know more?

List of director of retail sales skills to add to your resume

The most important skills for a director of retail sales resume and required skills for a director of retail sales to have include:

Customer Satisfaction
Product Line
Retail Sales
CRM
POS
Market Research
Enterprise Sales
Digital Marketing
Revenue Growth
Business Development
ROI
Customer Service
Trade Shows
Retail Operations
Retail Store
Sales Growth
Sales Strategies

Sales Results
Direct Reports
Lead Generation
Sales Organization
Cash Handling
Inventory Management
Channel Marketing
Retail Locations
Depot
Strategic Plan
Sales Associates
Brand Marketing
Store Operations
Retail Accounts
Product Development
Sales Volume
Inventory Control

E-Commerce
Retail Business
Brand Development
Gross Profit
Product Knowledge
KPI
Loss Prevention
Strategic Direction
Human Resources
Pricing Strategy
Customer Relations
Media Sales
Retail Channel
Property Marketing
Product Mix
Training Programs

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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