How To Become A Director Of Sales And Catering: What It Is and Career Path

What is a director of sales and catering and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Ken Corbit Ph.D.

There is more than meets the eye when it comes to being a director of sales and catering. For example, did you know that they make an average of $40.54 an hour? That's $84,333 a year! Between 2018 and 2028, the career is expected to grow 5% and produce 23,800 job opportunities across the U.S.

What general advice would you give to a director of sales and catering?

Ken Corbit Ph.D.

Assistant Professor of Professional Practice in Marketing, Texas Christian University

Strategic
Company Selection:
Focus on joining companies with robust sales training programs, emphasizing consultative selling. Look for organizations that invest in your development, providing live calling experiences, quota-driven sales processes, and exposure to tools like Salesforce.

Tech
Proficiency and Sales Tools Mastery:
Familiarize yourself with cutting-edge sales technologies, including CRM tools like Salesforce. Your proficiency in these tools will not only streamline your sales processes but also position you as a tech-savvy professional in the competitive sales landscape.

Hands-On
Experience:
Actively engage in live calling, take ownership of sales funnels, and work with senior hiring authorities during your training. This hands-on experience will not only build your confidence but also prepare you for the challenges of consultative selling.

Research
and Decision-Making Skills:
Develop strong research skills to evaluate companies based on fit, growth opportunities, compensation structures, and overall potential. This informed decision-making approach will set you apart and empower you to navigate the sales landscape strategically.

Mentorship
and Networking:
Seek mentorship both within and outside your organization. Building relationships with mentors who invest in your sales skills and knowledge will provide valuable insights. Additionally, actively participate in online forums to connect with practical sales
knowledge and best practices.

ScoreDirector Of Sales And CateringUS Average

Salary

6.6

Avg. Salary $84,333

Avg. Salary $59,228

Stability level

6.4

Growth rate 5%

Growth rate 0.3%

Diversity

2.7

Race

American Indian and Alaska Native 0.24%

Asian 4.07%

Black or African American 3.24%

Hispanic or Latino 9.82%

Unknown 4.41%

White 78.23%

Gender

female 74.51%

male 25.49%

Age - 46

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 46

Stress level

6.4

Stress level is manageable

7.1 - high

Complexity level

8.7

Complexity level is advanced

7 - challenging

Work life balance

4.4

Work life balance is poor

6.4 - fair

Key steps to become a director of sales and catering

Explore director of sales and catering education requirements

Most common director of sales and catering degrees

Bachelor's

69.5 %

Associate

19.2 %

Master's

4.6 %

Start to develop specific director of sales and catering skills

Skills	Percentages
Booking	9.28%
Fine Dining	6.23%
Event Planning	5.05%
Culinary	4.79%
Guest Satisfaction	4.54%

Complete relevant director of sales and catering training and internships

Accountants spend an average of 6-12 months on post-employment, on-the-job training. New directors of sales and catering learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director of sales and catering based on U.S. Bureau of Labor Statistics data and data from real director of sales and catering resumes.

Research director of sales and catering duties and responsibilities

Manage booking group rooms along with banquet sales through business to business clients coming into the metro area.
Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
Skil professional that assist properties to increase, short term booking revenue and meet financial objectives set by stakeholders or REIT.
Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.

Get director of sales and catering experience

Generally, it takes 6-8 years to become a director of sales and catering. The most common roles before becoming a director of sales and catering include catering sales manager, director of catering team lead and sales manager.

Prepare your director of sales and catering resume

When your background is strong enough, you can start writing your director of sales and catering resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director of sales and catering resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable director of sales and catering resume templates

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