How to hire a director of sales and catering

How to hire a director of sales and catering, step by step

Here's a step-by-step director of sales and catering hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a director of sales and catering job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new director of sales and catering
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your director of sales and catering job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a director of sales and catering for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

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   A director of sales and catering's background is also an important factor in determining whether they'll be a good fit for the position. For example, directors of sales and catering from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents director of sales and catering salaries for various positions.

   Type of Director Of Sales And Catering	Description	Hourly rate
   Director Of Sales And Catering	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$24-66
   Regional Sales Director	A regional sales director is responsible for monitoring sales quotas for a specific area or region, developing sales strategies, and adjusting existing techniques to increase revenues and achieve its profitability goals. Regional sales directors manage marketing campaigns, analyze current market trends to meet consumer demands, plan promotional events, handle employees' sales training programs, and coordinate with multiple sales teams to implement effective sales processes... Show more	$37-85
   National Sales Director	A national sales director is responsible for monitoring the sales targets and performance of the sales force across the country's regions. National sales directors handle the execution and release of goods and services according to market trends and public demands... Show more	$35-64

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Booking
   • Fine Dining
   • Event Planning
   • Culinary
   • Guest Satisfaction
   • Client Relations
   • Customer Satisfaction
   • Guest Rooms
   • Client Satisfaction
   • Event Management
   • Menu Development
   • Sales Strategies
   • Trade Shows
   • Banquet Event Orders

   Check all skills

   Responsibilities:

   • Manage booking group rooms along with banquet sales through business to business clients coming into the metro area.
   • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
   • Skil professional that assist properties to increase, short term booking revenue and meet financial objectives set by stakeholders or REIT.
   • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
   • Supervise all domestic, international and OEM sales while developing advertising, collateral marketing literature and materials.
   • Negotiate contracts and strategic vendor agreements with numerous OEM customers, ensuring alignment with policies and performance expectations.

3. Make a budget

   Including a salary range in your director of sales and catering job description is a great way to entice the best and brightest candidates. A director of sales and catering salary can vary based on several factors:

   • Location. For example, directors of sales and catering' average salary in arkansas is 47% less than in new york.
   • Seniority. Entry-level directors of sales and catering earn 63% less than senior-level directors of sales and catering.
   • Certifications. A director of sales and catering with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a director of sales and catering's salary.

   Average director of sales and catering salary

   $84,333yearly

   $40.54 hourly rate

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   Entry-level director of sales and catering salary

   $51,000 yearly salary

   Updated December 27, 2025

4. Writing a director of sales and catering job description

   A job description for a director of sales and catering role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a director of sales and catering job description:

   Director of sales and catering job description example

   **The Opportunity**
   
   Delaware North's Patina Restaurant Group is hiring a Director of Catering Sales to join our team at New England Aquarium Catering in Boston, Massachusetts. Patina Restaurant Group prides itself on delivering the highest quality of food, wine, and service to our guests from around the world. The key to our success is our passion for food and wine, our attention to detail, service, and our talented, hard-working associates. The Director of Catering Sales will mentor and coach the team of catering sales associates to drive bookings and increase profitability. The Director of Catering Sales will be responsible for associate and guest satisfaction across the Patina Restaurant Group and for building lasting relationships with guests to achieve the catering sales objectives of the business. Our ideal candidate is goal-oriented, has extensive catering sales and event execution experience and knowledge, and can develop and execute strategic sales and marketing plans while maximizing revenues.
   
   **Responsibilities**
   
   + Continue to adhere to the current catering sales program with the New England Aquarium Sales Team with all designated catering sales associates to achieve budgetary goals
   
   + Create and maintain an effective organizational structure and sales standards for negotiated contract sales.
   
   + Negotiate pricing and arrangements to generate contracts, proposals, BEOs, and other letters of correspondence to deliver a seamless experience while building client loyalty
   
   + Facilitate repeat and new business for catering events and exceed the sales expectations of the Catering Department.
   
   + Foster and maintain positive client relations and resolve client challenges, ensuring client satisfaction along with the New England Aquarium Director of Sales.
   
   + Develop new business by working with the New England Aquarium Director of Sales to grow the Corporate Market while maintaining the current the Social Market
   
   + Understand market trends and identify areas that can assist with the development of growth strategies.
   
   + Maintain an excellent track record of maintaining budgetary allotments and exceeding guests' expectations in satisfaction.
   
   + Setting goals and expectations for direct reports, aligning performance and incentives, managing performance issues and holding team accountable for results
   
   + Ensure BEOs are complete and that relevant details and arrangements are communicated to both the kitchen and banquet staff through weekly meetings.
   
   + Participates in weekly BEO meetings with the FOH and BOH Management teams to review upcoming events, discuss and rectify all logistical challenges, and foresee all possible problems or hindrances
   
   + Maintain an excellent knowledge of food, wine, and spirits while marketing our brand.
   
   + Assist and oversee day of event setup and logistics with the Catering & Events team
   
   + Attend trade shows and networking events as a representative of Patina Restaurant Group at the New England Aquarium
   
   + Maintain relationships with online platforms for continued presence (The Knot, Wedding Wire, Wedding Spot, Biz Bash, etc)
   
   **Qualifications**
   
   + Bachelor's degree in business, hospitality management, or equivalent subject required.
   
   + Minimum of 5 years of sales and event management experience at a senior level in a full-service, catering company, high-volume restaurant, hotel, or other food and beverage unit with a similar capacity and clientele.
   
   + High-level understanding and expertise in the sales process.
   
   + Excellent knowledge of food, wine, and spirits.
   
   + Strong sales, speaking, writing, presentation, and relationship management skills are required for this role.
   
   **Who We Are**
   
   Patina Restaurant Group is a leader in the premium segment of the restaurant and catering industry, operating restaurants and managing catering and food service operations at high-profile venues including, Lincoln Center, Walt Disney World , Disneyland , the Empire State Building, Grand Central Station, and The Metropolitan Opera.
   
   At Delaware North, you'll love where you work, who you work with, and how your day unfolds. Whether it's in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there's no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.
   
   Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.

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5. Post your job

   To find directors of sales and catering for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any directors of sales and catering they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level directors of sales and catering with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your director of sales and catering job on Zippia to find and recruit director of sales and catering candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit directors of sales and catering, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new director of sales and catering

   Once you've selected the best director of sales and catering candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new director of sales and catering first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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