How to hire a director of sales and market development

How to hire a director of sales and market development, step by step

Here's a step-by-step director of sales and market development hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a director of sales and market development job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new director of sales and market development
• Step 8: Go through the hiring process checklist

Post a director of sales and market development job for free, promote it for a fee

Post free

1. Identify your hiring needs

   Before you post your director of sales and market development job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a director of sales and market development for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a director of sales and market development to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a director of sales and market development that fits the bill.

   This list presents director of sales and market development salaries for various positions.

   Type of Director Of Sales And Market Development	Description	Hourly rate
   Director Of Sales And Market Development	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$34-104
   Regional Sales Director	A regional sales director is responsible for monitoring sales quotas for a specific area or region, developing sales strategies, and adjusting existing techniques to increase revenues and achieve its profitability goals. Regional sales directors manage marketing campaigns, analyze current market trends to meet consumer demands, plan promotional events, handle employees' sales training programs, and coordinate with multiple sales teams to implement effective sales processes... Show more	$37-85
   National Sales Director	A national sales director is responsible for monitoring the sales targets and performance of the sales force across the country's regions. National sales directors handle the execution and release of goods and services according to market trends and public demands... Show more	$35-64

   Show more

2. Create an ideal candidate profile

   Common skills:

   • CRM
   • Sales Strategies
   • Business Development
   • Saas
   • Healthcare
   • Market Development
   • Law Firm
   • Product Development
   • Sales Training
   • Market Penetration

   Responsibilities:

   • Negotiate first ever manage Medicaid contract base on new method of reimbursement.
   • Generate new business for enterprise level accounts across the Americas.
   • Increase Medicare referrals and improve customer service throughout the region by establishing a comprehensive training system.
   • Set targets, monitor, review and initiate action plans to achieve target KPI's.

3. Make a budget

   Including a salary range in your director of sales and market development job description is one of the best ways to attract top talent. A director of sales and market development can vary based on:

   • Location. For example, directors of sales and market development' average salary in hawaii is 48% less than in massachusetts.
   • Seniority. Entry-level directors of sales and market development 67% less than senior-level directors of sales and market development.
   • Certifications. A director of sales and market development with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a director of sales and market development's salary.

   Average director of sales and market development salary

   $125,401yearly

   $60.29 hourly rate

   ---

   Entry-level director of sales and market development salary

   $72,000 yearly salary

   Updated December 25, 2025

4. Writing a director of sales and market development job description

   A job description for a director of sales and market development role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a director of sales and market development job description:

   Director of sales and market development job description example

   Who We Are
   
   Each year, 2 billion people across the world are limited by physical pain. By helping people live without pain, they are free to do the things they love most with the people they love-and never miss a moment. This is what we do. We create and design new technologies to solve one of the biggest problems in healthcare: taking care of our Physical Health. Sword Health is the world's fastest growing digital musculoskeletal (MSK) care provider on a bold mission to free two billion people from acute, chronic, and post-surgical physical pain. Our customers include some of the most progressive Fortune 100 and 500 companies, as well as over 160+ other established businesses across the world.
   
   The Sword program allows members to complete a personalized physical therapy program from the comfort of home, with continued support and supervision from one of our talented Sword specialists. Sword's personalized care is more effective than traditional standards of care, and has proven to deliver best-in-class clinical results. Since breaking into the market less than two years ago, Sword has worked with insurers, health systems, and employers in the U.S., Canada, Europe, and Australia to make high quality musculoskeletal care accessible to everyone.
   
   This is an opportunity to join Sword during a time of hyper growth and expansion. After our recent $2bn valuation, we're excited to continue accelerating our impact by scaling with high caliber people with passion, commitment and energy to create and deliver technologies, services and products that drive human progress forward.
   
   We welcome you to join our mission, to make a difference on a grand scale and play a pivotal role with a global team at Sword- working alongside great people pioneering novel products and cutting edge technologies.
   
   About the Role
   
   Sword is expanding our sales leadership team and are looking for a sales leader who will be responsible for mid-market sales growth and assist sales professionals achieves Sword's annual bookings targets.
   
   In this role you will work closely with sales representatives to attract and sell new business as well as collaborate with industry brokers and consultants. You will have an emphasis on creative sales techniques that lead to outstanding results in a competitive market. A leader with a passion for personal growth and career development is a must as Sword strives to always deliver an elevated buying experience. You are a great candidate for this role if you pride yourself in helping others succeed and approach things with a team perspective. You will inherit a current team of top-performers and will also be looking for you to attract top talent at Sword. Apply to the MidMarket team if you have experience selling to companies that have 1,000-5,000 employees.
   
   Responsibilities Include:
   • Achieving your annual segment goals of annual bookings across Sword products
   • Collaborate with other departments regarding sales, sales messaging, tactics, product feedback, prospecting, events, marketing
   • Educate benefits leaders on musculoskeletal spend and how Sword's products and services can impact their members
   • Have a passion for healthcare and impacting the lives of people Successfully negotiate six-figure contracts with senior benefits buyers
   • Place importance on documenting deals and their progress as well as key information and deal metrics
   Coordinate with Sword's client success team to make sure successful sales to CS handoffs are happening
   
   Our Ideal Candidate:
   • 5+ years experience enterprise sales, business development, consulting, or comparable roles
   • Organized Success in negotiating deal terms and familiarity with standard contract language
   • Willingness to go above and beyond for your prospects to deliver an elevated selling experience
   • Excellent communication skills - verbal and written
   • Analytical with ability to dive into numbers to track key metrics
   • Passionate about coaching and personal development
   • Experience forecasting new sales opportunities
   Sword Benefits:
   Comprehensive health, dental and vision insurance
   Equity Shares
   401(k)
   Unlimited Vacation
   Paid Holidays
   Flexible working hours
   Work from home
   Parental leave
   Free Digital Therapist for your family
   
   Sword is proud to be an Equal Employment Opportunity employer. We champion diversity and are committed to building a team that represents a variety of backgrounds, perspectives and skills. At Sword, we believe that diversity and inclusion among our applicants and team members is critical to our success as a global company. The more inclusive and diverse we are, the bigger our impact will be.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right director of sales and market development for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your director of sales and market development job on Zippia to find and recruit director of sales and market development candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit directors of sales and market development, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new director of sales and market development

   Once you've selected the best director of sales and market development candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new director of sales and market development. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a director of sales and market development?