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Become A Director Of Sales And Marketing

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Working As A Director Of Sales And Marketing

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $115,000

    Average Salary

What Does A Director Of Sales And Marketing Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Director Of Sales And Marketing

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Director Of Sales And Marketing jobs

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Average Length of Employment
OEM Sales Manager 3.7 years
Sales/Marketing 3.6 years
Director Of Sales 3.6 years
Sales Manager 3.6 years
Marketing Director 3.1 years
Marketing Manager 3.1 years
Head Of Sales 3.0 years
Account Manager 2.9 years
Head Of Marketing 2.3 years
Top Employers Before
Manager 2.4%
Director 2.1%
Top Employers After
President 4.0%
Consultant 3.3%
Owner 3.3%
Director 2.2%

Director Of Sales And Marketing Demographics

Gender

Male

61.4%

Female

36.5%

Unknown

2.1%
Ethnicity

White

83.2%

Hispanic or Latino

8.2%

Asian

6.3%

Unknown

1.6%

Black or African American

0.7%
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Languages Spoken

Spanish

43.8%

French

12.2%

German

9.0%

Italian

5.3%

Portuguese

5.3%

Japanese

4.5%

Mandarin

3.4%

Russian

2.9%

Arabic

2.9%

Carrier

1.9%

Chinese

1.6%

Swedish

1.1%

Hindi

1.1%

Dutch

1.1%

Korean

0.8%

Hawaiian

0.8%

Czech

0.8%

Danish

0.5%

Bosnian

0.5%

Thai

0.5%
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Director Of Sales And Marketing Education

Schools

University of Phoenix

16.7%

Michigan State University

6.3%

Arizona State University

6.0%

Florida State University

4.8%

Pennsylvania State University

4.7%

University of Houston

4.5%

Syracuse University

4.4%

University of Arizona

4.4%

Cornell University

4.3%

West Virginia University

4.3%

Villanova University

4.2%

New York University

4.2%

University of Central Florida

4.1%

San Diego State University

4.1%

University of Georgia

4.0%

Ohio State University

4.0%

University of Utah

3.9%

DePaul University

3.8%

Texas A&M University

3.7%

Boston University

3.7%
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Majors

Business

36.1%

Marketing

15.3%

Management

7.9%

Communication

6.7%

Finance

3.7%

Hospitality Management

3.4%

Psychology

3.2%

Political Science

3.0%

Economics

2.3%

Education

2.2%

General Sales

2.1%

English

1.9%

Health Care Administration

1.9%

Accounting

1.8%

Public Relations

1.7%

Journalism

1.6%

Specialized Sales And Merchandising

1.4%

History

1.3%

Sociology

1.3%

Biology

1.3%
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Degrees

Bachelors

48.6%

Masters

21.1%

Other

20.4%

Associate

4.7%

Certificate

2.7%

Doctorate

1.4%

License

0.6%

Diploma

0.5%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Director Of Sales And Marketing Salaries

Job Title Company Location Start Date Salary
Manging Director, Sales and Marketing FX Solutions LLC Saddle River, NJ Apr 01, 2011 $550,000
Director Sales & Marketing, Carib & South America 888 Digital, Inc. Doral, FL Sep 13, 2013 $317,258
Senior Director of Lucentis Sales & Marketing Genentech, Inc. South San Francisco, CA Dec 01, 2013 $295,000
Managing Director, Sales and Marketing Siguler Guff & Company LP New York, NY Mar 21, 2016 $250,000
Director of Sales & Marketing Esalon.Com LLC Culver City, CA Jul 01, 2013 $195,000
Director of Sales and Marketing Highgate Hotels LP New York, NY Jun 15, 2013 $190,000
Director of Sales and Marketing Esalon.Com, LLC Marina del Rey, CA Jul 01, 2011 $190,000
Sales & Marketing Director Parnell Corporate Services Us Inc. Overland Park, KS Jan 13, 2014 $190,000
Director of Sales and Marketing GHM (South Beach) LLC Miami Beach, FL Oct 01, 2011 $185,000
Director of Sales and Marketing GHM (South Beach) LLC Miami Beach, FL Jan 31, 2011 $185,000
Director of Sales and Marketing Chia USA, LLC New York, NY Mar 01, 2014 $184,000
Director of Sales & Marketing EURO-American Brands, LLC Paramus, NJ Oct 01, 2015 $144,608
Director of Sales and Marketing Cushnie Et Ochs New York, NY Sep 19, 2011 $140,000
Corporate Director, Sales and Marketing Gansevoort Hotel LLC New York, NY Oct 12, 2015 $140,000
Corporate Director, Sales and Marketing TGA II LLC New York, NY Oct 12, 2015 $140,000
Director of Sales and Marketing Cushnie Et Ochs New York, NY Sep 02, 2014 $140,000
Director of Sales Marketing Adaptly, Inc. New York, NY Sep 15, 2014 $140,000
Sales and Marketing Director Nova MacHine Products, Inc. Middleburg Heights, OH May 22, 2011 $138,798 -
$173,000
Director of Sales and Marketing Calamp Corp. Renton, WA Nov 27, 2013 $135,678 -
$160,000
Director Sales and Marketing Fabless Labs Inc. New York, NY Sep 05, 2014 $115,000
Director, Sales and Marketing Sky Holding Company, LLC San Francisco, CA Aug 02, 2011 $115,000
Director, Sales & Marketing Sky Holding Company, LLC San Francisco, CA Aug 08, 2011 $115,000
Director, Medisystems Sales and Marketing Nxstage Medical, Inc. Lawrence, MA Jan 16, 2011 $115,000 -
$135,000
Director of Sales & Marketing Whygo Americas Inc. Addison, TX Mar 01, 2011 $112,694
Commercial Sales and Marketing Director Fagioli Inc. Manvel, TX Jul 17, 2015 $109,096

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Top Skills for A Director Of Sales And Marketing

NewProductDevelopmentSalesGrowthStrategicSalesCustomerServiceBusinessDevelopmentTradeShowsCompanyWebsiteFinancialOccupancyMarketShareRoomsAnnualSalesHotelsSalesGoalsProductLinePSalesStaffInternetSalesRepsNewSales

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Top Director Of Sales And Marketing Skills

  1. New Product Development
  2. Sales Growth
  3. Strategic Sales
You can check out examples of real life uses of top skills on resumes here:
  • Developed strategic marketing plans through new product development/introduction and market analysis to further the Hilo Hattie brand image.
  • Major Accomplishments: Led 37% sales growth during tenure, both organic and acquisition growth.
  • Managed the NBC/Universal Orlando production strategic sales and marketing partnership.
  • Managed direct & indirect sales, project management, manufacturing, quality, & customer service.
  • Hired a Marketing manager and created a strategic Marketing plan to drive business development efforts.

Top Director Of Sales And Marketing Employers

Director Of Sales And Marketing Videos

A Day In The Life: Marketing Manager

What does a marketing manager do?

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

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