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What is a Director Of Sales And Marketing?

As a Director Of Sales And Marketing, you will oversee marketing-related sales, programs, and budgets. You will be implementing revenue targets and budget goals, evaluating team progress, and participating in securing sales and increasing the number of clients.


You are expected to be creative as a Director Of Sales And Marketing. You need to identify new ideas that will help the business and be able to easily solve problems that might come your way. Next is interpersonal skills. Since you will be dealing with a lot of people, you should know how to efficiently communicate with each of them. Lastly, despite the many tasks you have, you need to stay organized.


You can earn around $115,357 per year on average as a Director Of Sales And Marketing. With a job growth rate of 5%, you also have the chance to explore other roles and careers. You can be a Sales and Marketing Vice President, a Business Development Director, or a Chief Operating Officer.

What Does a Director Of Sales And Marketing Do

There are certain skills that many directors of sales and marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.

Learn more about what a Director Of Sales And Marketing does

How To Become a Director Of Sales And Marketing

If you're interested in becoming a director of sales and marketing, one of the first things to consider is how much education you need. We've determined that 74.6% of directors of sales and marketing have a bachelor's degree. In terms of higher education levels, we found that 10.8% of directors of sales and marketing have master's degrees. Even though most directors of sales and marketing have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Director Of Sales And Marketing
Top Director Of Sales And Marketing Jobs Near You

Career Path For a Director Of Sales And Marketing

In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of sales and marketing vice president you might progress to a role such as sales and marketing vice president eventually. Later on in your career, you could end up with the title sales and marketing vice president.

Director Of Sales And Marketing

Average Salary for a Director Of Sales And Marketing

Directors Of Sales And Marketing in America make an average salary of $117,348 per year or $56 per hour. The top 10 percent makes over $188,000 per year, while the bottom 10 percent under $73,000 per year.
Average Director Of Sales And Marketing Salary
$117,348 Yearly
$56.42 hourly
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Roles and Types of Director Of Sales And Marketing

The role of a director of sales and marketing includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general director of sales and marketing responsibilities:

  • Functions as the leader of the propertys sales department for properties with bookings over 300 peak rooms
  • Oversee and direct the sales efforts for multiple communities
  • Ensure full maximization of rooms potential. Maintain emphasis on exceeding established group rate guidelines. Develop, maintain

There are several types of director of sales and marketing, including:

Marketing Director

Role:

Marketing directors are responsible for their company's branding and image. This is a super-important job. The marketing directors hold the fate of the company in the palm of their hand. Without a marketing director, the company is sure to fail. Because how else is the public going to know about said company?


Using strategies, marketing directors are able to craft the image of a company. This enables that company to compete with other companies selling similar products. You know how coaches "scout" out the competition? Well, marketing directors do that and so much more. They want their team to win.


As a marketing director, employers are looking for people with at least a bachelor's degree. On top of that, you'll definitely need some experience walking into this position. As the company's lifeline, you need to know what you're doing.

  • Average Salary: $114,906
  • Degree: Bachelor's Degree

Director Of Sales

Role:

The director of sales has a lot of responsibility. In addition to leading your team to success, you're also managing sales efforts and planning when to launch new products. There's a lot of strategy hidden behind the job position so make sure your thinking cap is on.


In order to be good at this job, you need to be organized. This is how you'll ensure an efficient workflow. But that's not as important as the way you choose to lead. Directors of Sales learn how to motivate their team rather than dragging them through the mud.


Director of Sales is the short-term game. You rely on the immediate success of a product or service. While you'll be leading your team to successfully releasing and selling these products or services, you will have a bit of customer or client involvement. So make sure you've got your communication skills in check.

  • Average Salary: $111,068
  • Degree: Bachelor's Degree

Sales And Marketing Manager

Role:

A sales and marketing manager is in charge of generating revenue for their company by marketing a product and cinching sales conversions. They usually supervise two teams of people--the sales and marketing departments. They also develop strategies to attract new audiences through marketing campaigns and generate more revenue through innovative sales plans. A sales and marketing manager needs to be familiar with the latest technologies used in the field, such as Search Engine Marketing (SEM) techniques, management systems such as Delphi, and more. They also need excellent interpersonal skills to build strong client relationships and motivate their team to reach their sales goals.


Sales and marketing managers earn an average salary of $78,019 a year. However, they need to put in many years of hard work before they can be promoted to this position.


Most sales and marketing managers start off by earning a bachelor's degree in business. Some go on to earn a master's. They need several years of experience working in sales or marketing, including some time working in a more junior management position.

  • Average Salary: $81,953
  • Degree: Bachelor's Degree
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States With The Most Director Of Sales And Marketing Jobs

Mouse over a state to see the number of active director of sales and marketing jobs in each state. The darker areas on the map show where directors of sales and marketing earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Director Of Sales And Marketing Jobs By State

RankStateNumber of JobsAverage Salary
1California3,914$135,184
2Texas3,385$111,452
3Florida2,230$92,940
4New York2,095$140,251
5Pennsylvania1,808$109,406
6Georgia1,579$91,507
7North Carolina1,499$103,057
8Virginia1,488$113,225
9Illinois1,486$112,889
10Ohio1,290$106,935
11Minnesota1,141$97,407
12Massachusetts1,096$117,068
13Colorado1,029$85,240
14New Jersey944$133,862
15Michigan916$100,308
16Maryland862$108,085
17Alabama843$97,008
18Iowa800$91,091
19Arizona794$104,853
20Washington775$126,271
21Arkansas774$89,635
22Louisiana730$110,039
23Wisconsin728$100,228
24Tennessee721$90,576
25Indiana696$104,806
26Oklahoma665$89,173
27Missouri646$87,213
28Connecticut583$140,339
29Oregon577$103,616
30Mississippi505$95,940
31South Carolina488$95,878
32Kentucky455$99,331
33Kansas386$85,079
34Utah331$89,899
35New Hampshire311$109,133
36Nebraska307$88,674
37Nevada300$115,660
38New Mexico207$102,948
39Maine200$126,906
40West Virginia157$125,216
41South Dakota140$98,137
42North Dakota130$97,647
43Hawaii129$152,118
44Rhode Island129$112,066
45Idaho122$94,748
46Wyoming120$93,760
47Alaska112$92,654
48Delaware108$118,147
49Montana86$91,015
50Vermont63$122,666

Director Of Sales And Marketing Education

Director Of Sales And Marketing Majors

Business
33.2 %
Marketing
14.6 %
Communication
7.4 %

Director Of Sales And Marketing Degrees

Bachelors

74.6 %

Masters

10.8 %

Associate

10.0 %

Top Colleges for Director Of Sales And Marketings

1. University of Southern California

Los Angeles, CA • Private

In-State Tuition

$56,225

Enrollment

19,548

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

$10,555

Enrollment

30,360

3. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

$55,584

Enrollment

10,764

4. University of Georgia

Athens, GA • Private

In-State Tuition

$11,830

Enrollment

29,474

5. Virginia Polytechnic Institute and State University

Blacksburg, VA • Private

In-State Tuition

$13,620

Enrollment

27,730

6. Northwestern University

Evanston, IL • Private

In-State Tuition

$54,568

Enrollment

8,451

7. Ohio State University

Columbus, OH • Private

In-State Tuition

$10,726

Enrollment

45,769

8. University of Texas at Austin

Austin, TX • Private

In-State Tuition

$10,610

Enrollment

40,329

9. University of Houston

Houston, TX • Private

In-State Tuition

$8,913

Enrollment

37,291

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition

$9,808

Enrollment

13,990

Top Skills For a Director Of Sales And Marketing

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 10.2% of directors of sales and marketing listed customer service on their resume, but soft skills such as creativity and interpersonal skills are important as well.

Choose From 10+ Customizable Director Of Sales And Marketing Resume templates

Zippia allows you to choose from different easy-to-use Director Of Sales And Marketing templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Director Of Sales And Marketing resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Director Of Sales And Marketing diversity

Director Of Sales And Marketing Gender Distribution

Male
Male
62%
Female
Female
38%

After extensive research and analysis, Zippia's data science team found that:

  • Among directors of sales and marketing, 37.9% of them are women, while 62.1% are men.

  • The most common race/ethnicity among directors of sales and marketing is White, which makes up 78.2% of all directors of sales and marketing.

  • The most common foreign language among directors of sales and marketing is Spanish at 45.5%.

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Best States For a Director Of Sales And Marketing

Some places are better than others when it comes to starting a career as a director of sales and marketing. The best states for people in this position are Hawaii, Connecticut, New York, and California. Directors of sales and marketing make the most in Hawaii with an average salary of $152,118. Whereas in Connecticut and New York, they would average $140,339 and $140,251, respectively. While directors of sales and marketing would only make an average of $135,184 in California, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Connecticut

Total Director Of Sales And Marketing Jobs: 583
Highest 10% Earn:
$214,000
Location Quotient:
1.22

$140,339

Avg. Salary

View 583 Director Of Sales And Marketing Jobs In CT

2. New York

Total Director Of Sales And Marketing Jobs: 2,095
Highest 10% Earn:
$214,000
Location Quotient:
1.13

$140,251

Avg. Salary

View 2,095 Director Of Sales And Marketing Jobs In NY

3. Hawaii

Total Director Of Sales And Marketing Jobs: 129
Highest 10% Earn:
$226,000
Location Quotient:
1.07

$152,118

Avg. Salary

View 129 Director Of Sales And Marketing Jobs In HI
Full List Of Best States For Directors Of Sales And Marketing

How Do Directors Of Sales And Marketing Rate Their Jobs?

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Top Director Of Sales And Marketing Employers

Most Common Employers For Director Of Sales And Marketing

RankCompanyAverage SalaryHourly RateJob Openings
1AT&T$142,681$68.6022
2The Coca-Cola Company$141,961$68.2514
3Directbuy$137,159$65.9412
4Embassy C E S$132,930$63.9123
5Servpro$131,744$63.3412
6Comcast$113,508$54.5716
7Charter Communications$113,443$54.5415
8Golden Living$96,942$46.6143
9The Ritz-Carlton Hotel$96,835$46.5618
10Hyatt Hotels$89,259$42.9141
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Director Of Sales And Marketing Videos

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Becoming a Director Of Sales And Marketing FAQs

How Much Do Sales And Marketing Directors Make?

Sales and marketing directors make around $130,000 per year. However, salaries range from $60,000 to $300,000 a year.

The salary a sales and marketing director gets depends largely on the level of experience, industry, and company size and structure.

Have more questions? See all answers to common executive management questions.

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Updated April 6, 2023