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Become A Director Of Sales And Marketing

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Working As A Director Of Sales And Marketing

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $110,000

    Average Salary

What Does A Director Of Sales And Marketing Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Director Of Sales And Marketing

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Director Of Sales And Marketing Jobs

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Director Of Sales And Marketing Career Paths

Director Of Sales And Marketing
Sales And Marketing Vice President
11 Yearsyrs
Business Development Director
11 Yearsyrs
President
Chief Operating Officer
11 Yearsyrs
Vice President
Managing Director
11 Yearsyrs
Sales Vice President
Senior Vice President, Sales
14 Yearsyrs
Sales Vice President
12 Yearsyrs
Sales And Marketing Vice President
Vice President & General Manager
12 Yearsyrs
Business Development Director
Senior Director Of Business Development
13 Yearsyrs
Regional Sales Director
Director Of Sales
10 Yearsyrs
Regional Sales Director
11 Yearsyrs
Executive Director
Executive Vice President
11 Yearsyrs
Operations Director
Regional Director Of Operations
11 Yearsyrs
Managing Director
Founder And Chief Executive Officer
7 Yearsyrs
Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Marketing Vice President
10 Yearsyrs
Vice President & General Manager
President & Chief Operating Officer
13 Yearsyrs
Chief Operating Officer
Owner And Chief Executive Officer
7 Yearsyrs
Operations Vice President
Senior Vice President-Operations
14 Yearsyrs
Development Director
Development Vice President
10 Yearsyrs
Development Director
9 Yearsyrs
Senior Vice President, Sales
Executive Vice President Of Sales
13 Yearsyrs
Senior Vice President
Vice President And Manager
10 Yearsyrs
Regional Vice President
Regional Sales Vice President
11 Yearsyrs
Regional Vice President
11 Yearsyrs
Director Of Marketing & Development
9 Yearsyrs
Director Of Sales & Business Development
12 Yearsyrs
Founder And Chief Executive Officer
Board Of Directors Member
8 Yearsyrs
Account Director
Marketing Director
7 Yearsyrs
Account Director
9 Yearsyrs
Executive Vice President
Chief Marketing Officer
10 Yearsyrs
Senior Director
Vice President Of Information Technology
12 Yearsyrs
Senior Sales Director
11 Yearsyrs
Director Of Marketing & Development
Director Of Communications And Marketing
9 Yearsyrs
Director New Business Development
11 Yearsyrs
Director Of Sales, Americas
13 Yearsyrs
Director Of Global Sales
13 Yearsyrs
Vice President Of Sales & Operations
11 Yearsyrs
Assistant Vice President
Manager, Assistant Vice President
7 Yearsyrs
Business Director
10 Yearsyrs
Development Vice President
Human Resources Vice President
12 Yearsyrs
Director Of Sales, Americas
Global Director
14 Yearsyrs
Corporate Director
Finance Vice President
10 Yearsyrs
Vice President Director Of Sales
10 Yearsyrs
National Director
National Sales Director
11 Yearsyrs
National Director
10 Yearsyrs
Co-Owner
Information Technology Director
10 Yearsyrs
Business Director
Director Of Business Operations
10 Yearsyrs
Corporate Director Of Marketing
Senior Director Of Marketing
12 Yearsyrs
Market Director
10 Yearsyrs
Chief Executive Officer
Director Of Strategy
11 Yearsyrs
Director Of Client Relations
8 Yearsyrs
Regional Director Of Sales & Marketing
Regional Director
9 Yearsyrs
Director Of Account Management
11 Yearsyrs
Director Of Global Sales
Global Vice President Of Sales
16 Yearsyrs
Regional Director Of Operations
Division Vice President
11 Yearsyrs
President/Chief Executive Officer
Partner-Director
10 Yearsyrs
Director New Business Development
Director, Product Marketing
11 Yearsyrs
Director Of Sales & Business Development
Director Of Enterprise Sales
12 Yearsyrs
Director Of Account Management
Director, Strategic Accounts
13 Yearsyrs
Group Director
Division Director
9 Yearsyrs
Director Of Client Relations
Recruitment Director
6 Yearsyrs
Vice President Of Sales & Operations
Corporate Vice President
12 Yearsyrs
President & Chief Operating Officer
Project Director
8 Yearsyrs
Chief Finance Officer
Area Vice President
12 Yearsyrs
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Do you work as a Director Of Sales And Marketing?

Help others decide if this is a good career for them

Average Length of Employment
Director Of Sales 3.6 years
Top Careers Before Director Of Sales And Marketing
Manager 2.9%
Director 2.4%
Owner 2.2%
Top Careers After Director Of Sales And Marketing
Owner 4.8%
President 4.4%
Consultant 4.0%
Director 2.7%

Do you work as a Director Of Sales And Marketing?

Average Yearly Salary
$110,000
View Detailed Salary Report
$64,000
Min 10%
$110,000
Median 50%
$110,000
Median 50%
$110,000
Median 50%
$110,000
Median 50%
$110,000
Median 50%
$110,000
Median 50%
$110,000
Median 50%
$190,000
Max 90%
Best Paying Company
Radisson Hotel
Highest Paying City
San Francisco, CA
Highest Paying State
Hawaii
Avg Experience Level
3.7 years
How much does a Director Of Sales And Marketing make at top companies?
The national average salary for a Director Of Sales And Marketing in the United States is $110,896 per year or $53 per hour. Those in the bottom 10 percent make under $64,000 a year, and the top 10 percent make over $190,000.

Real Director Of Sales And Marketing Salaries

Job Title Company Location Start Date Salary
Director Sales & Marketing, Carib & South America 888 Digital, Inc. Doral, FL Sep 13, 2013 $317,258
Senior Director of Lucentis Sales & Marketing Genentech, Inc. South San Francisco, CA Dec 01, 2013 $295,000
Managing Director, Sales and Marketing Siguler Guff & Company LP New York, NY Mar 21, 2016 $250,000
Director of Sales & Marketing Esalon.com LLC Culver City, CA Jul 01, 2013 $195,000
Sales & Marketing Director Parnell Corporate Services Us Inc. Overland Park, KS Jan 13, 2014 $190,000
Director of Sales and Marketing Highgate Hotels LP New York, NY Jun 15, 2013 $190,000
Director of Sales and Marketing Esalon.com, LLC Marina del Rey, CA Jul 01, 2011 $190,000
Director of Sales and Marketing GHM (South Beach) LLC Miami Beach, FL Oct 01, 2011 $185,000
Director of Sales and Marketing GHM (South Beach) LLC Miami Beach, FL Jan 31, 2011 $185,000
Director of Sales and Marketing Chia USA, LLC New York, NY Mar 01, 2014 $184,000
Director of Sales & Marketing Seeing MacHines, Inc. Boston, MA Nov 29, 2013 $180,000 -
$250,000
Corporate Director, Sales and Marketing Gansevoort Hotel LLC New York, NY Oct 12, 2015 $140,000
Director of Sales and Marketing Cushnie Et Ochs New York, NY Sep 19, 2011 $140,000
Corporate Director, Sales and Marketing TGA II LLC New York, NY Oct 12, 2015 $140,000
Director of Sales Marketing Adaptly, Inc. New York, NY Sep 15, 2014 $140,000
Director of Sales and Marketing Cushnie Et Ochs New York, NY Sep 02, 2014 $140,000
Sales and Marketing Director Nova MacHine Products, Inc. Middleburg Heights, OH May 22, 2011 $138,798 -
$173,000
Director of Sales and Marketing Calamp Corp. Renton, WA Nov 27, 2013 $135,678 -
$160,000
Director of Sales and Marketing Glen Elston Nursing and Rehabilitation Centre, Ltd. Chicago, IL Jul 27, 2012 $135,408
Director, Sales & Marketing Sky Holding Company, LLC San Francisco, CA Aug 08, 2011 $115,000
Director Sales and Marketing Fabless Labs Inc. New York, NY Sep 05, 2014 $115,000
Director, Medisystems Sales and Marketing Nxstage Medical, Inc. Lawrence, MA Jan 16, 2011 $115,000 -
$135,000
Director, Sales and Marketing Sky Holding Company, LLC San Francisco, CA Aug 02, 2011 $115,000
Director of Sales & Marketing Whygo Americas Inc. Addison, TX Mar 01, 2011 $112,694
Commercial Sales and Marketing Director Fagioli Inc. Manvel, TX Jul 17, 2015 $109,096

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Top Skills for A Director Of Sales And Marketing

  1. Revenue Growth
  2. New Product Development
  3. Sales Goals
You can check out examples of real life uses of top skills on resumes here:
  • Advanced the Philadelphia market to consistently rank in the top 5 percent of 50 markets in membership and revenue growth.
  • Develop strategic marketing targets through acquisition of new distribution, sales representatives, new product development, and focus market/account priorities.
  • Developed a sales model and set quarterly sales goals for manufacturer representatives.
  • Managed the NBC/Universal Orlando production strategic sales and marketing partnership.
  • Devised business development strategy to maximize profitability of family entertainment bowling center prior to corporate buyout.

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Top 10 Best States for Directors Of Sales And Marketing

  1. Rhode Island
  2. New York
  3. Colorado
  4. Virginia
  5. New Jersey
  6. Delaware
  7. Pennsylvania
  8. New Hampshire
  9. Massachusetts
  10. North Carolina
  • (157 jobs)
  • (2,504 jobs)
  • (995 jobs)
  • (1,280 jobs)
  • (1,125 jobs)
  • (92 jobs)
  • (1,380 jobs)
  • (189 jobs)
  • (1,400 jobs)
  • (1,059 jobs)

Director Of Sales And Marketing Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 22,801 Director Of Sales And Marketing resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Director Of Sales And Marketing Resume

View Resume Examples

Director Of Sales And Marketing Demographics

Gender

Male

57.1%

Female

35.3%

Unknown

7.6%
Ethnicity

White

64.3%

Hispanic or Latino

14.4%

Black or African American

11.2%

Asian

6.4%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

45.5%

French

11.7%

German

7.0%

Portuguese

6.0%

Italian

4.7%

Japanese

4.4%

Arabic

3.2%

Russian

2.9%

Chinese

2.9%

Mandarin

2.8%

Korean

1.5%

Dutch

1.3%

Hindi

1.0%

Carrier

1.0%

Cantonese

0.9%

Thai

0.7%

Swedish

0.6%

Turkish

0.6%

Greek

0.6%

Serbian

0.6%
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Director Of Sales And Marketing Education

Schools

University of Phoenix

18.6%

Arizona State University

7.2%

Michigan State University

6.0%

Pennsylvania State University

5.2%

New York University

4.7%

Florida State University

4.5%

San Diego State University

4.4%

University of Houston

4.4%

Ohio State University

4.4%

University of Texas at Austin

4.1%

Florida International University

4.0%

University of Arizona

3.8%

Texas A&M University

3.8%

University of Utah

3.7%

University of Central Florida

3.7%

Cornell University

3.6%

University of Tennessee - Knoxville

3.5%

Syracuse University

3.5%

University of Georgia

3.5%

Purdue University

3.4%
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Majors

Business

36.0%

Marketing

15.4%

Management

7.2%

Communication

6.7%

Psychology

3.7%

Finance

3.6%

Hospitality Management

3.3%

Political Science

3.1%

Economics

2.2%

Education

2.1%

English

2.1%

General Sales

2.0%

Public Relations

1.9%

Health Care Administration

1.8%

Accounting

1.8%

Specialized Sales And Merchandising

1.6%

Journalism

1.6%

Liberal Arts

1.4%

Graphic Design

1.3%

History

1.2%
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Degrees

Bachelors

50.7%

Other

19.5%

Masters

19.3%

Associate

5.6%

Certificate

2.6%

Doctorate

1.3%

License

0.5%

Diploma

0.5%
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