Director of sales and marketing demographics and statistics in the US
Director of sales and marketing demographics research summary. Zippia estimates director of sales and marketing demographics and statistics in the United States by using a database of 30 million profiles. Our director of sales and marketing estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about directors of sales and marketing after extensive research and analysis:
- There are over 163,888 directors of sales and marketing currently employed in the United States.
- 37.9% of all directors of sales and marketing are women, while 62.1% are men.
- The average director of sales and marketing age is 46 years old.
- The most common ethnicity of directors of sales and marketing is White (78.2%), followed by Hispanic or Latino (9.8%), Unknown (4.4%) and Asian (4.1%).
- In 2022, women earned 86% of what men earned.
- 7% of all directors of sales and marketing are LGBT.
- Directors of sales and marketing are 69% more likely to work at private companies in comparison to public companies.
On this page
Director of sales and marketing demographics by:
Director of sales and marketing gender statistics
37.9% of directors of sales and marketing are women and 62.1% of directors of sales and marketing are men.
- Male, 62.1%
- Female, 37.9%
Director of sales and marketing gender ratio
| Gender | Percentages |
|---|---|
| Male | 62.1% |
| Female | 37.9% |
Director of sales and marketing gender pay gap
Women earn 86¢ for every $1 earned by men
Male income
$117,630
Female income
$101,200
Director of sales and marketing gender ratio over time
This data breaks down the percentage of men and women in director of sales and marketing positions over time. Currently, 37.9% of directors of sales and marketing are female.
Director of sales and marketing gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 49.36% | 50.64% |
| 2011 | 48.99% | 51.01% |
| 2012 | 49.68% | 50.32% |
| 2013 | 49.60% | 50.40% |
| 2014 | 47.58% | 52.42% |
| 2015 | 47.07% | 52.93% |
| 2016 | 46.93% | 53.07% |
| 2017 | 45.82% | 54.18% |
| 2018 | 61.65% | 38.35% |
| 2019 | 61.76% | 38.24% |
| 2020 | 60.87% | 39.13% |
| 2021 | 62.11% | 37.89% |
Director of sales and marketing related jobs gender ratio
We compared directors of sales and marketing with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Director Of Sales And Marketing | 62% | 38% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Director of sales and marketing demographics by race
The most common ethnicity among directors of sales and marketing is White, which makes up 78.2% of all directors of sales and marketing. Comparatively, 9.8% of directors of sales and marketing are Hispanic or Latino and 4.4% of directors of sales and marketing are Unknown.
- White, 78.2%
- Hispanic or Latino, 9.8%
- Unknown, 4.4%
- Asian, 4.1%
- Black or African American, 3.2%
- American Indian and Alaska Native, 0.3%
Director of sales and marketing race
| Director of sales and marketing race | Percentages |
|---|---|
| White | 78.2% |
| Hispanic or Latino | 9.8% |
| Unknown | 4.4% |
| Asian | 4.1% |
| Black or African American | 3.2% |
| American Indian and Alaska Native | 0.3% |
Director of sales and marketing race and ethnicity over time
See how director of sales and marketing racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Director of sales and marketing race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 82.67% | 3.48% | 3.98% | 7.95% |
| 2019 | 82.66% | 3.47% | 3.88% | 8.11% |
| 2020 | 80.04% | 3.54% | 4.47% | 8.21% |
| 2021 | 78.23% | 3.24% | 4.07% | 9.82% |
Director of sales and marketing wage gap by race
According to our data, unknown directors of sales and marketing have the highest average salary compared to other ethnicities. Black or african american directors of sales and marketing have the lowest average salary at $111,126.
| Ethnicity | Salary |
|---|---|
| Unknown | $123,184 |
| White | $119,100 |
| Black or African American | $111,126 |
| Asian | $118,045 |
| Hispanic or Latino | $117,021 |
Average director of sales and marketing age
See how the average age of directors of sales and marketing varies based on ethnicity and gender.
Male
Female
Director of sales and marketing age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 46 | 47 |
| Unknown | 46 | 43.5 |
| Asian | 43.5 | 41 |
| Hispanic or Latino | 46 | 43 |
| White | 48 | 45 |
| American Indian and Alaska Native | 49 |
Director of sales and marketing age breakdown
The average age of directors of sales and marketing is 40+ years years old, representing 71% of the director of sales and marketing population.
Director of sales and marketing age breakdown
| Director Of Sales And Marketing Years | Percentages |
|---|---|
| 40+ years | 71% |
| 30-40 years | 25% |
| 20-30 years | 4% |
Director of sales and marketing educational attainment
The most common degree for directors of sales and marketing is bachelor's degree, with 75% of directors of sales and marketing earning that degree. The second and third most common degree levels are master's degree degree at 11% and master's degree degree at 10%.
- Bachelor's, 75%
- Master's, 11%
- Associate, 10%
- High School Diploma, 2%
- Other Degrees, 2%
Directors of sales and marketing by degree level
| Director of sales and marketing degree | Percentages |
|---|---|
| Bachelor's | 75% |
| Master's | 11% |
| Associate | 10% |
| High School Diploma | 2% |
| Other Degrees | 2% |
Director of sales and marketing jobs you might like
Director of sales and marketing wage gap by degree level
According to the data, directors of sales and marketing with a Master's degree earn more than those without, at $152,037 annually. With a Doctorate degree, directors of sales and marketing earn a median annual income of $143,201 compared to $133,587 for directors of sales and marketing with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $152,037 |
| High School Diploma or Less | $100,579 |
| Bachelor's Degree | $133,587 |
| Doctorate Degree | $143,201 |
| Some College/ Associate Degree | $100,497 |
Director of sales and marketing employment statistics
Most directors of sales and marketing work for a private in the hospitality industry.
Company size where directors of sales and marketing work
Below, you can see the size of companies where directors of sales and marketing work.
Director of sales and marketing jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 8% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 21% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 23% |
| > 10,000 employees | 26% |
Director of sales and marketing jobs by company type
Employees with the director of sales and marketing job title have their preferences when it comes to working for a company. For instance, most directors of sales and marketing prefer to work at private companies over public companies.
Director of sales and marketing jobs by sector
| Company type | Percentages |
|---|---|
| Education | 1% |
| Public | 29% |
| Private | 69% |
| Government | 1% |
Director of sales and marketing jobs by industry
The most common industries for directors of sales and marketing are hospitality, health care and media.
Director of sales and marketing industry statistics
| Industry | Percentages |
|---|---|
| Hospitality | 22% |
| Fortune 500 | 13% |
| Health Care | 9% |
| Media | 8% |
| Manufacturing | 8% |
| Technology | 7% |
| Finance | 6% |
| Professional | 5% |
| Retail | 4% |
| Telecommunication | 3% |
| Real Estate | 3% |
| Internet | 2% |
| Transportation | 2% |
| Construction | 2% |
| Pharmaceutical | 1% |
| Government | 1% |
| Automotive | 1% |
| Start-up | 1% |
| Agriculture | 1% |
| Energy | 1% |
| Non Profits | 1% |
| Education | 1% |
| Insurance | 1% |
Director of sales and marketing turnover and employment statistics
Director of sales and marketing unemployment rate over time
The unemployment rate for directors of sales and marketing between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Director of sales and marketing unemployment rate by year
| Year | Director of sales and marketing unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 2.41% |
| 2019 | 2.59% |
| 2020 | 4.53% |
| 2021 | 4.76% |
Average director of sales and marketing tenure
The average director of sales and marketing stays at their job for 1-2 years, based on the 22,801 directors of sales and marketing resumes in Zippia's database.
Director of sales and marketing tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 10% |
| 1-2 years | 39% |
| 3-4 years | 20% |
| 5-7 years | 16% |
| 8-10 years | 6% |
| 11+ years | 9% |
Director of sales and marketing LGBT ratio compared to similar jobs
Review the percent of directors of sales and marketing that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Director Of Sales And Marketing | 7.25% | - |
| Promotions Director | 9.54% | 8,812 |
| Director Of Industrial Relations | 9.86% | 53,826 |
| Grants Director | 16.11% | 15,964 |
Similar director of sales and marketing jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Promotions Director | 9.54% | 8,812 |
| Director Of Industrial Relations | 9.86% | 53,826 |
| Grants Director | 16.11% | 15,964 |
Foreign languages spoken by directors of sales and marketing
The most common foreign language among directors of sales and marketing is Spanish at 45.5%. The second-most popular foreign language spoken is French at 11.7% and German is the third-most popular at 7.0%.
- Spanish, 45.5%
- French, 11.7%
- German, 7.0%
- Portuguese, 6.0%
- Italian, 4.7%
- Other, 25.1%
Director of sales and marketing languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 45.5% |
| French | 11.7% |
| German | 7.0% |
| Portuguese | 6.0% |
| Italian | 4.7% |
| Other | 25.1% |
