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The differences between directors of sales and marketing and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a director of sales and marketing, becoming a director of communications and marketing takes usually requires 8-10 years. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a director of sales and marketing include customer service, product development and strategic sales. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Director Of Sales And Marketing | Director Of Communications And Marketing | |
| Yearly salary | $117,348 | $87,324 |
| Hourly rate | $56.42 | $41.98 |
| Growth rate | 5% | 10% |
| Number of jobs | 132,459 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 80% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Directors of sales and marketing and directors of communications and marketing have different pay scales, as shown below.
| Director Of Sales And Marketing | Director Of Communications And Marketing | |
| Average salary | $117,348 | $87,324 |
| Salary range | Between $73,000 And $188,000 | Between $57,000 And $133,000 |
| Highest paying City | Urban Honolulu, HI | San Francisco, CA |
| Highest paying state | Hawaii | New York |
| Best paying company | Quidel | Paul Hastings |
| Best paying industry | Manufacturing | Professional |
There are a few differences between a director of sales and marketing and a director of communications and marketing in terms of educational background:
| Director Of Sales And Marketing | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between directors of sales and marketing' and directors of communications and marketing' demographics:
| Director Of Sales And Marketing | Director Of Communications And Marketing | |
| Average age | 46 | 39 |
| Gender ratio | Male, 62.1% Female, 37.9% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |