Director of sales and marketing vs head of sales

The differences between directors of sales and marketing and heads of sales can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of sales and marketing and a head of sales. Additionally, a head of sales has an average salary of $166,100, which is higher than the $117,348 average annual salary of a director of sales and marketing.

The top three skills for a director of sales and marketing include customer service, product development and strategic sales. The most important skills for a head of sales are CRM, sales strategy, and sales organization.

Director of sales and marketing vs head of sales overview

	Director Of Sales And Marketing	Head Of Sales
Yearly salary	$117,348	$166,100
Hourly rate	$56.42	$79.86
Growth rate	5%	5%
Number of jobs	132,459	112,592
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 62%
Average age	46	46
Years of experience	8	8

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

What does a head of sales do?

The head of sales is primarily responsible for overseeing the sales performance of a company and devising strategies to optimize practices. Their responsibilities typically revolve around monitoring the progress of every sales effort, setting objectives and deadlines, performing research and analysis to identify sales opportunities, and coordinating with different departments to improve procedures and reach sales targets. Furthermore, as the head of sales, it is essential to lead and encourage the workforce, all while implementing the company's policies and regulations.

Director of sales and marketing vs head of sales salary

Directors of sales and marketing and heads of sales have different pay scales, as shown below.

	Director Of Sales And Marketing	Head Of Sales
Average salary	$117,348	$166,100
Salary range	Between $73,000 And $188,000	Between $110,000 And $248,000
Highest paying City	Urban Honolulu, HI	Portland, OR
Highest paying state	Hawaii	Vermont
Best paying company	Quidel	Flexport
Best paying industry	Manufacturing	Technology

Differences between director of sales and marketing and head of sales education

There are a few differences between a director of sales and marketing and a head of sales in terms of educational background:

	Director Of Sales And Marketing	Head Of Sales
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 62%
Most common major	Business	Business
Most common college	University of Southern California	University of Southern California

Director of sales and marketing vs head of sales demographics

Here are the differences between directors of sales and marketing' and heads of sales' demographics:

	Director Of Sales And Marketing	Head Of Sales
Average age	46	46
Gender ratio	Male, 62.1% Female, 37.9%	Male, 66.5% Female, 33.5%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	7%

Differences between director of sales and marketing and head of sales duties and responsibilities

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Head of sales example responsibilities.

Coordinate social media work (Facebook, apps, and social post within the managed brands).
Create, and manage social media initiatives.including facebook, twitter, instagram, pinterest, and youtube.3.
Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
Establish the group sales strategy, group ceiling, and booking calendar for groups.
Initiate and execute a customer service development program, CRM implementation and adoption.
Advance c-level and senior relationships with brand, agency, networks and publishers.

Director of sales and marketing vs head of sales skills

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

Common head of sales skills

CRM, 8%
Sales Strategy, 7%
Sales Organization, 5%
Product Knowledge, 5%
Business Development, 5%
Sales Operations, 5%

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Director Of Sales And Marketing
Director Of Sales And Marketing vs Head Of Sales

Updated January 8, 2025

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