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The differences between directors of sales and marketing and sales and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of sales and marketing and a sales and marketing vice president. Additionally, a sales and marketing vice president has an average salary of $169,384, which is higher than the $117,348 average annual salary of a director of sales and marketing.
The top three skills for a director of sales and marketing include customer service, product development and strategic sales. The most important skills for a sales and marketing vice president are product development, revenue growth, and strategic partnerships.
| Director Of Sales And Marketing | Sales And Marketing Vice President | |
| Yearly salary | $117,348 | $169,384 |
| Hourly rate | $56.42 | $81.43 |
| Growth rate | 5% | 5% |
| Number of jobs | 132,459 | 158,926 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
A sales and marketing vice president is responsible for managing brand awareness, developing strategic promotional plans, and preparing marketing campaigns to attract existing. Potential customers increase sales revenues and improve the company's profitability. A sales and marketing vice president monitors the sales team, reviews the sales budget, researches the current industry trends to identify business opportunities, and allocates resources efficiently. A sales and marketing vice president must have excellent leadership and communication skills to discuss services with clients and set long-term sales development goals.
Directors of sales and marketing and sales and marketing vice presidents have different pay scales, as shown below.
| Director Of Sales And Marketing | Sales And Marketing Vice President | |
| Average salary | $117,348 | $169,384 |
| Salary range | Between $73,000 And $188,000 | Between $99,000 And $289,000 |
| Highest paying City | Urban Honolulu, HI | Burlingame, CA |
| Highest paying state | Hawaii | Maine |
| Best paying company | Quidel | Genentech |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a director of sales and marketing and a sales and marketing vice president in terms of educational background:
| Director Of Sales And Marketing | Sales And Marketing Vice President | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between directors of sales and marketing' and sales and marketing vice presidents' demographics:
| Director Of Sales And Marketing | Sales And Marketing Vice President | |
| Average age | 46 | 46 |
| Gender ratio | Male, 62.1% Female, 37.9% | Male, 83.6% Female, 16.4% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |