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Director of sales and marketing resume examples from 2026

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Updated March 26, 2025
6 min read
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How to write a director of sales and marketing resume

Craft a resume summary statement

Put a resume summary on the top of your resume to highlight your accomplishments. A resume summary sums up your experience and skills, making it easy for hiring managers to understand your qualifications at a glance. Here are some tips to write a strong, impressive resume summary:

Step 1: Start with your current job title, or the one you aspire to. Are you a passionate manager? A skilled analyst? It's a good starting point.

Step 2: Next put your years of experience in director of sales and marketing-related roles.

Step 3: Now is the time to put your biggest accomplishment or something you are professionally proud of.

Step 4: Read over what you have written. It should be 2-4 sentences. Your goal is to summarize your experience, not recite your resume.

These four steps should give you a strong elevator pitch and land you some director of sales and marketing interviews.

Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.

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List the right project manager skills

Your Skills section is an easy way to let recruiters know you have the skills to do the job. Just as importantly, it can help your resume not get filtered out by hiring software. Here is how to make the most of your skills section and make sure you have the right keywords:

  1. Look at the job listing and skills listed. You need to include the exact keywords from the job description to get your resume in front of an actual human. Do you have those skills? Fantastic! Be sure to list them.
  2. Include as many relevant hard or technical director of sales and marketing skills as possible for each job you apply to.
  3. Be specific with the skills you have and be sure you are using the most up to date and accurate terms.
These five steps should give you a strong elevator pitch and land you some director of sales and marketing interviews.

Here are example skills to include in your “Area of Expertise” on a director of sales and marketing resume:

  • Customer Service
  • Product Development
  • Strategic Sales
  • Lead Management
  • Business Development
  • Sales Process
  • Sales Growth
  • Trade Shows
  • Revenue Management
  • Direct Sales
  • Market Trends
  • Product Line
  • Business Plan
  • Sales Efforts
  • Competitive Analysis
  • Press Releases
  • R
  • Market Research
  • Strategic Plan
  • Direct Reports
  • Group Sales
  • Account Management
  • Sales Objectives
  • Delphi
  • Market Segments
  • Sales Revenue
  • Sales Presentations
  • RevPAR
  • Sales Training
  • Sales Plan

Zippia’s AI can customize your resume for you.

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How to structure your work experience

A work experience section is a vital part of your resume because it shows you have the experience to succeed in your next job.

  1. Put your most recent experience first. Prospective employers care about your most recent accomplishments the most.
  2. Put the job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.
  3. Include only recent, relevant jobs. This means if you're a fairly experienced worker, you might need to leave off that first internship or other positions in favor of highlighting more pertinent positions.

How to write director of sales and marketing experience bullet points

Effective job bullet points do more than just describe your job duties. Instead, they should be specific and measurable accomplishments. Here are some strategies to mastering job bullet points:

  • Use strong action verbs like Led, Built, or Optimized.
  • Follow up with numbers when possible to support your results. How much did performance improve? How much revenue did you drive?
  • Wrap it up by explaining the actions you took to achieve the result and how you made an impact.

Here are great bullet points from director of sales and marketing resumes:

Work history example #1

Regional Sales Manager

Philip Morris International

  • Solicited new accounts by use of self-prepared presentations.
  • Drafted comprehensive profitability and inventory reports and performed budget reconciliations.
  • Executed marketing initiatives for 140 retail/wholesale accounts representing $5M+ annual revenue.
  • Negotiated new promotions and contracts with distributors including incentive programs and new client referrals.
  • Developed promotional marketing plans for 141 customers representing $5M in revenue.

Work history example #2

Account Manager

Verizon

  • Reviewed information and checked for understanding after representatives and or managers completed computer based trainings to ensure material was retained.
  • Provided support for existing business customers Coordinated large volume conversions to include porting, set up, billing, customer communications
  • Managed enterprise accounts generating over $500,000 in monthly revenues, increasing revenues by an average of 10% yearly.
  • Developed and closed 911 network migration plan from circuit-based to IP Cloud technology.
  • Ranked as one of the top media consultants for generating new business.

Work history example #3

Director Of Sales

Warner Bros

  • Resulted in a comprehensive process map that restructured timelines and guidelines for sales planning, communications, and operations.
  • Launched new properties to retail such as Scooby-Doo, Powerpuff Girls and The Wizard of Oz.
  • Created relationship with LG Action Sports Tour providing worldwide media exposure and promotion along with content for select WB artists.
  • Focused on architects, owners, developers, brokers, healthcare and higher education.
  • Managed payroll and vacation times and employee time.

Work history example #4

Sales Manager

AT&T

  • Conducted CRM (DSL billing) training for Pewaukee Select.
  • Managed and coordinating sales activities of 4 AT&T Sales Account Representative.
  • Achieved major increase in Adherence, by maintaining a strong focus on call efficiency and monitoring Representatives' performance.
  • Discussed the role of internet advertising as a primary means of attracting new customers and retaining clientele.
  • Established and supported process for internal executive news communications content.

Zippia’s AI can customize your resume for you.

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Add an education section to your resume

Here is the best way to format your education section:

  • Display your highest degree first.
  • If you graduated over 5 years ago, put this section at the bottom of your resume. If you lack relevant work experience, the education section should go to the top.
  • If you have a bachelor's or master's degree, do not list your high school education.
  • If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.

Here are some examples of good education entries for resumes:

Bachelor's Degree in business

DeVry University, Oakbrook Terrace, IL

2001 - 2004

Bachelor's Degree in business

University of Central Florida, Orlando, FL

1998 - 2001

Highlight your director of sales and marketing certifications on your resume

Certifications are a great way to showcase special expertise or niche skills. Some jobs even require certifications to be hired.

Include the full name of the certification, along with the name of the issuing organization and date of obtainment.

Here are some of the best certifications to have on director of sales and marketing resumes:

  1. Certified Sales Professional (CSP)
  2. Professional Certified Marketer (PCM)
  3. Sales Management
  4. Certified Advertising Specialist (CAS)
  5. Certified Management Accountant (CMA)
  6. Project Management Professional (PMP)
  7. Program Management Professional (PgMP)
  8. Certified Management Executive (CME)
  9. Accredited Business Communicator (ABC)
  10. Certified Manager of Quality/Organizational Excellence (CMQ/OE)

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