How much does a director of sales and marketing make?

The average director of sales and marketing salary in the United States is $117,348. Director of sales and marketing salaries typically range between $73,000 and $188,000 yearly. The average hourly rate for directors of sales and marketing is $56.42 per hour. Director of sales and marketing salary is impacted by location, education, and experience. Directors of sales and marketing earn the highest average salary in Hawaii.

Director of sales and marketing salary

Q: What state pays Directors Of Sales And Marketing the most?

Hawaii pays Directors Of Sales And Marketing the most in the United States, with an average salary of $152,118 per year, or $73.13 per hour.

Q: How do I know if I'm being paid fairly as a director of sales and marketing?

You know if you are being paid fairly as a director of sales and marketing if your pay is close to the average pay for the state you live in. For example, if you live in Connecticut you should be paid close to $140,339 per year.

Q: What does a director of sales get paid?

A director of sales is paid around $130,000 per year. However, the range of salaries is from $60,000 to $300,000 a year. A director of sales' salary depends largely on the level of experience, industry, and company size and structure. Highly experienced directors of sales should expect to earn closer to $200,000 in a year, while new directors of sales should anticipate lower salaries that might range from $70,000 to $90,000 a year.

Average director of sales and marketing salary

$117,348

$56.42 hourly rate

Entry-level director of sales and marketing salary

$73,000 yearly salary

Updated December 15, 2025

Understanding the Director of Sales and Marketing Salary

The Director of Sales and Marketing is responsible for developing strategies to enhance a company’s market presence and drive profits. As of October 2025, the average salary for this role is approximately $117,348 annually, translating to about $56 per hour. Salaries can vary based on factors such as experience, location, and industry.

Where to Find the Highest Salaries

States like California and New York often offer higher compensation due to the cost of living and demand for skilled professionals. In addition to geographical considerations, certain industries such as technology and healthcare may provide more lucrative opportunities. For example, Directors in tech firms frequently earn more than those in retail.

Salary Variations by Experience

Entry-level positions can start at a lower salary, while those with extensive experience can command significantly higher pay. Job seekers should research specific companies and regions to identify potential salary ranges and negotiate effectively during the hiring process.

Conclusion

By understanding the salary landscape and industry trends, candidates can position themselves effectively in the job market and pursue opportunities that align with their career goals.

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Where can a Director Of Sales And Marketing earn more?

Compare salary by location

179k

159k

139k

119k

99k

79k

59k

Columbus, OH$155,525

Salt Lake City, UT$89,117

Compare salary by company

185k

165k

145k

125k

105k

Quidel$170,586

NewcrestImage$134,619

Director of sales and marketing salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Indeed, Glassdoor, Comparably and Payscale, the average salary for a director of sales and marketing typically falls between $84,548 and $200,300.

zippia

$117,348yearly

glassdoor[1]

$166,000yearly

indeed[2]

$84,548yearly

comparably[3]

$113,135yearly

Salary.com[4]

$200,300yearly

payscale[5]

$96,487yearly

Average director of sales and marketing salary by state

The average director of sales and marketing salary in Hawaii, Connecticut, and New York are the highest in the U.S. The lowest average director of sales and marketing salary states are Arkansas, Oklahoma, and Nebraska.

State view
County view

Average salary:

Highest paying states for directors of sales and marketing

Rank	State	Avg. salary	Hourly rate
1	Connecticut	$140,339	$67.47
2	New York	$140,251	$67.43
3	Hawaii	$152,118	$73.13
4	Maine	$126,906	$61.01
5	Nevada	$115,660	$55.61
6	New Jersey	$133,862	$64.36
7	Louisiana	$110,039	$52.90
8	California	$135,184	$64.99
9	Texas	$111,452	$53.58
10	Pennsylvania	$109,406	$52.60
11	West Virginia	$125,216	$60.20
12	New Hampshire	$109,133	$52.47
13	Washington	$126,271	$60.71
14	Vermont	$122,666	$58.97
15	Virginia	$113,225	$54.44
16	Massachusetts	$117,068	$56.28
17	Illinois	$112,889	$54.27
18	Delaware	$118,147	$56.80
19	Ohio	$106,935	$51.41
20	Rhode Island	$112,066	$53.88
21	District of Columbia	$113,796	$54.71
22	North Carolina	$103,057	$49.55
23	Arizona	$104,853	$50.41
24	Alabama	$97,008	$46.64
25	Mississippi	$95,940	$46.13
26	Indiana	$104,806	$50.39
27	Maryland	$108,085	$51.96
28	Oregon	$103,616	$49.82
29	Wisconsin	$100,228	$48.19
30	Wyoming	$93,760	$45.08
31	Minnesota	$97,407	$46.83
32	South Dakota	$98,137	$47.18
33	North Dakota	$97,647	$46.95
34	Kentucky	$99,331	$47.76
35	Michigan	$100,308	$48.23
36	New Mexico	$102,948	$49.49
37	Iowa	$91,091	$43.79
38	Arkansas	$89,635	$43.09
39	Oklahoma	$89,173	$42.87
40	South Carolina	$95,878	$46.10
41	Georgia	$91,507	$43.99
42	Florida	$92,940	$44.68
43	Tennessee	$90,576	$43.55
44	Nebraska	$88,674	$42.63
45	Alaska	$92,654	$44.55
46	Colorado	$85,240	$40.98
47	Idaho	$94,748	$45.55
48	Utah	$89,899	$43.22
49	Montana	$91,015	$43.76
50	Kansas	$85,079	$40.90
51	Missouri	$87,213	$41.93

Top director of sales and marketing jobs near you

Highest paying cities for directors of sales and marketing

The highest-paying cities for directors of sales and marketing are Urban Honolulu, HI, New York, NY, and Sunnyvale, CA.

Rank	City	Avg. salary	Hourly rate
1	Urban Honolulu, HI	$155,525	$74.77
2	New York, NY	$142,513	$68.52
3	Sunnyvale, CA	$140,751	$67.67
4	Fort Lee, NJ	$135,243	$65.02
5	Portland, ME	$129,289	$62.16
6	Seattle, WA	$128,274	$61.67
7	Boston, MA	$117,297	$56.39
8	Austin, TX	$113,850	$54.74
9	Chicago, IL	$113,835	$54.73
10	Newport, RI	$112,621	$54.14
11	Warminster, PA	$110,061	$52.91
12	Baltimore, MD	$108,325	$52.08
13	Dayton, OH	$106,140	$51.03
14	Phoenix, AZ	$105,333	$50.64
15	Raleigh, NC	$104,567	$50.27
16	Portland, OR	$102,999	$49.52
17	Orlando, FL	$93,374	$44.89
18	Atlanta, GA	$91,152	$43.82
19	Norman, OK	$89,574	$43.06
20	Salt Lake City, UT	$89,117	$42.84

Director of sales and marketing salary details

A director of sales and marketing's salary ranges from $73,000 a year at the 10th percentile to $188,000 at the 90th percentile.

Average director of sales and marketing salary graph, trends, and summary

What is a director of sales and marketing's salary?

Percentile	Annual salary	Monthly salary	Hourly rate
90th Percentile	$188,000	$15,667	$90
75th Percentile	$150,000	$12,500	$72
Average	$117,348	$9,779	$56
25th Percentile	$91,000	$7,583	$44
10th Percentile	$73,000	$6,083	$35

Highest paying director of sales and marketing jobs

The highest paying types of directors of sales and marketing are senior vice president of marketing, sales and marketing vice president, and head of sales.

Job title	Annual salary	Monthly salary	Hourly rate	Job openings
National Sales Director	$99,665	$8,305	$47.92	99,107
Regional Sales Director	$117,369	$9,781	$56.43	97,379
Marketing Director	$114,906	$9,575	$55.24	93,503
Head Of Sales	$166,100	$13,842	$79.86	112,592
Director, National Accounts	$118,359	$9,863	$56.90	66,271
Director, Inside Sales	$57,509	$4,792	$27.65	105,811

Top companies hiring directors of sales and marketing now:

Which companies pay directors of sales and marketing the most?

Director of sales and marketing salaries at Quidel and Allied Motion Technologies are the highest-paying according to our most recent salary estimates. In addition, the average director of sales and marketing salary at companies like Oshkosh and PCT are highly competitive.

Rank	Company	Average salary	Hourly rate
1	Quidel	$170,586	$82.01
2	Allied Motion Technologies	$157,027	$75.49
3	Oshkosh	$154,935	$74.49
4	PCT	$149,367	$71.81
5	Greenspire	$147,913	$71.11
6	Solar.com	$147,166	$70.75
7	CalAmp	$144,361	$69.40
8	Condé Nast	$143,969	$69.22
9	REV Holdings LLC	$142,978	$68.74
10	Performance Physical Therapy	$142,474	$68.50
11	Gucci	$141,818	$68.18
12	Aetna	$140,645	$67.62
13	Progress Rail	$139,535	$67.08
14	KS2 Technologies	$138,971	$66.81
15	CSM Companies	$138,427	$66.55
16	CVS Health	$137,359	$66.04
17	Resorts World Catskills	$135,510	$65.15
18	Dynamic Manufacturing	$135,412	$65.10
19	Goldfish Swim School	$134,784	$64.80
20	NewcrestImage	$134,619	$64.72

Wage gap by gender, race and education

$118,000$114,600$111,200$107,800$104,400$101,000

MaleFemale

Director Of Sales And Marketing salary by industry

The average director of sales and marketing salary varies across industries:

The average director of sales and marketing salary in the manufacturing industry is $137,526, the highest of any industry.
The average director of sales and marketing salary in the finance industry is $133,128.
Directors of sales and marketing in the hospitality industry earn an average salary of $93,167, the lowest of any industry.

Highest paying industries for directors of sales and marketing

Rank	Industry	Average salary	Hourly rate
1	Manufacturing	$137,526	$66.12
2	Technology	$133,128	$64.00
3	Telecommunication	$107,511	$51.69
4	Health Care	$105,301	$50.63
5	Hospitality	$93,167	$44.79

High paying director of sales and marketing jobs

Director of sales and marketing salary trends

The average director of sales and marketing salary has risen by $27,188 over the last ten years. In 2014, the average director of sales and marketing earned $90,160 annually, but today, they earn $117,348 a year. That works out to a 12% change in pay for directors of sales and marketing over the last decade.

Compare director of sales and marketing salaries for cities or states with the national average over time.

Average director of sales and marketing salary over time

Compare director of sales and marketing salaries for individual cities or states with the national average.

Director of sales and marketing salary by year

Year	Avg. salary	Hourly rate	% Change
2025	$117,000	$56.42	+4.3%
2024	$112,000	$54.01	+1.9%
2023	$110,000	$52.98	+2.5%
2022	$107,000	$51.63	+2.6%
2021	$105,000	$50.31	+3.5%

Recently added director of sales and marketing salaries

Company	Job	Location	Date added	Salary
Stellar Senior Living [Parent	Sales and Marketing Director	Missoula, MT	06/30/2025	$60,000
Concord Hospitality Brand	Director of Sales & Marketing-AC By Marriott	Clayton, MO	06/28/2025	$92,000
Silverado	Sales and Marketing Director (Community Ambassador)	Escondido, CA	06/27/2025	$90,000
Silverado	Sales and Marketing Director (Family Ambassador)	Bellevue, WA	06/27/2025	$90,000
Silverado	Sales and Marketing Director (Community Ambassador)	Houston, TX	06/27/2025	$85,000
Comprehend Health	Director of Sales & Marketing	Buffalo, NY	06/27/2025	$80,000
Oakmont Management Group	Sales and Marketing Director	San Jose, CA	06/27/2025	$81,393
Sage Hospitality Resources, LLP	Director of Sales & Marketing	Estes Park, CO	06/26/2025	$140,000
Pyramid Global Hospitality	Director of Sales & Marketing	Philadelphia, PA	06/26/2025	$155,000
Dimension Master	Director of Sales and Marketing	Provo, UT	06/26/2025	$60,000

Director of sales and marketing salary FAQs

What state pays Directors Of Sales And Marketing the most?

How do I know if I'm being paid fairly as a director of sales and marketing?

What does a director of sales get paid?

Have more questions? See all answers to common executive management questions.

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Updated December 15, 2025

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