A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

Director Of Sales And Marketing Responsibilities

Here are examples of responsibilities from real director of sales and marketing resumes representing typical tasks they are likely to perform in their roles.

  • Manage business advertising efforts including Google AdWords, Facebook and local print media.
  • Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
  • Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
  • Implement and manage day to day operations including availability models, internet bookings, property management and concierge services.
  • Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
  • Provide project management over cloud base hosted solutions design for the SMB market.
  • Create policies and procedures for Medicare department relating to all aspects of the business.
  • Direct sales efforts with portfolio manager through proactive call campaigns, branch meetings, face-to-face consultations, and pipeline management.
  • Deliver innovations across product portfolio and business processes.
  • Develop marketing initiatives including website development, SEO and print collateral.
Director Of Sales And Marketing Traits
Creativity involves thinking about a task or problem in an entirely new or different light.
Interpersonal skills involves being able to communicate efficiently with multiple people regarding your thoughts, ideas and feedback.
Organizational skills are essential to working as efficiently as possible through being able to focus on projects at hand while also keeping a clean workspace.

Director Of Sales And Marketing Job Description

When it comes to understanding what a director of sales and marketing does, you may be wondering, "should I become a director of sales and marketing?" The data included in this section may help you decide. Compared to other jobs, directors of sales and marketing have a growth rate described as "as fast as average" at 5% between the years 2018 - 2028, according to the Bureau of Labor Statistics. In fact, the number of director of sales and marketing opportunities that are predicted to open up by 2028 is 20,600.

On average, the director of sales and marketing annual salary is $115,357 per year, which translates to $55.46 an hour. Generally speaking, directors of sales and marketing earn anywhere from $73,000 to $182,000 a year, which means that the top-earning directors of sales and marketing make $109,000 more than the ones at the lower end of the spectrum.

It's hard work to become a director of sales and marketing, but even the most dedicated employees consider switching careers from time to time. Whether you're interested in a more challenging position or just looking for a fresh start, we've compiled extensive information on becoming a national sales director, regional sales director, senior sales director, and manager/marketing director.

Director Of Sales And Marketing Jobs You Might Like

Director Of Sales And Marketing Resume Examples

Director Of Sales And Marketing Skills and Personality Traits

We calculated that 11% of Directors Of Sales And Marketing are proficient in Sales Goals, Sales Process, and Customer Service. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.

We break down the percentage of Directors Of Sales And Marketing that have these skills listed on their resume here:

  • Sales Goals, 11%

    Develop business plan and strategy for multiple product line markets that ensures attainment of company international sales goals and profitability.

  • Sales Process, 11%

    Managed lead generation, qualification, business process analysis and sales processes including contract negotiations and service level agreements.

  • Customer Service, 8%

    Monitored, measured and evaluated operational effectiveness and performance of all sales/customer service staff to ensure alignment with corporate profit goals.

  • Revenue Growth, 7%

    Created brochures and related marketing materials to target end-users of transportation services to assist independent agents in achieving revenue growth.

  • Business Development, 5%

    Created a reliable new business development process and prolific sales pipeline in order to close incremental business and drive sales profitability.

  • Market Research, 4%

    Defined market requirements for current and future products by conducting market research supported by ongoing visits to customers and prospective customers.

Some of the skills we found on director of sales and marketing resumes included "sales goals," "sales process," and "customer service." We have detailed the most important director of sales and marketing responsibilities below.

  • In order for certain director of sales and marketing responsibilities to be completed, the job requires the skill "analytical skills." According to a director of sales and marketing resume, "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." As an example, this snippet was taken directly from a resume about how this skill applies: "performed detailed financial analysis of product line sales and profitability, competitor analysis, acquisitions and divestitures, and board presentations. "
  • Yet another important skill that a director of sales and marketing must demonstrate is "communication skills." Sales managers need to work with colleagues and customers, so they must be able to communicate clearly. This is clearly demonstrated in this example from a director of sales and marketing who stated: "strengthened vendor relations through extensive communication and growth of individual product lines resulting in larger profits through discounted price levels. "
  • Lastly, this career requires you to be skillful in "customer-service skills." According to director of sales and marketing resumes, "when helping to make a sale, sales managers must listen and respond to the customer’s needs." This resume example highlights how director of sales and marketing responsibilities rely on this skill: "developed and implemented sales presentations to customers that showcased product lines and addressed specific manufacturing needs. "
  • See the full list of director of sales and marketing skills.

    Before becoming a director of sales and marketing, 74.6% earned their bachelor's degree. When it comes down to graduating with a master's degree, 10.8% directors of sales and marketing went for the extra education. If you're wanting to pursue this career, it may be possible to be successful with a high school degree. In fact, most directors of sales and marketing have a college degree. But about one out of every nine directors of sales and marketing didn't attend college at all.

    Those directors of sales and marketing who do attend college, typically earn either business degrees or marketing degrees. Less commonly earned degrees for directors of sales and marketing include communication degrees or management degrees.

    When you're ready to become a director of sales and marketing, you might wonder which companies hire directors of sales and marketing. According to our research through director of sales and marketing resumes, directors of sales and marketing are mostly hired by Senior Lifestyle, Aimbridge Hospitality, and Marriott International. Now is a good time to apply as Senior Lifestyle has 14 directors of sales and marketing job openings, and there are 10 at Aimbridge Hospitality and 10 at Marriott International.

    But if you're interested in companies where you might earn a high salary, directors of sales and marketing tend to earn the biggest salaries at eSalon, Compass Holdings, and Neustar. Take eSalon for example. The median director of sales and marketing salary is $164,505. At Compass Holdings, directors of sales and marketing earn an average of $161,650, while the average at Neustar is $150,460. You should take into consideration how difficult it might be to secure a job with one of these companies.

    View more details on director of sales and marketing salaries across the United States.

    Some other companies you might be interested in as a director of sales and marketing include Mary Kay, AT&T;, and Marriott International. These three companies were found to hire the most directors of sales and marketing from the top 100 U.S. educational institutions.

    For the most part, directors of sales and marketing make their living in the hospitality and health care industries. Directors of sales and marketing tend to make the most in the technology industry with an average salary of $109,344. The director of sales and marketing annual salary in the manufacturing and professional industries generally make $105,427 and $103,011 respectively. Additionally, directors of sales and marketing who work in the technology industry make 25.2% more than directors of sales and marketing in the hospitality Industry.

    The three companies that hire the most prestigious director of sales and marketings are:

      What National Sales Directors Do

      A national sales director is responsible for monitoring the sales targets and performance of the sales force across the country's regions. National sales directors handle the execution and release of goods and services according to market trends and public demands. They strategize on related business opportunities to identify additional resources that would increase the company's revenue and profitability. A national sales director conducts data and statistical analysis to determine pricing techniques, considering the availability of supplies and its market demands.

      We looked at the average director of sales and marketing annual salary and compared it with the average of a national sales director. Generally speaking, national sales directors receive $26,463 lower pay than directors of sales and marketing per year.

      While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both directors of sales and marketing and national sales directors positions are skilled in sales goals, sales process, and revenue growth.

      These skill sets are where the common ground ends though. A director of sales and marketing responsibility is more likely to require skills like "customer service," "action plans," "revenue management," and "competitive analysis." Whereas a national sales director requires skills like "crm," "healthcare," "salesforce," and "sales organization." Just by understanding these different skills you can see how different these careers are.

      National sales directors tend to make the most money in the media industry by averaging a salary of $115,250. In contrast, directors of sales and marketing make the biggest average salary of $109,344 in the technology industry.

      On average, national sales directors reach similar levels of education than directors of sales and marketing. National sales directors are 1.9% less likely to earn a Master's Degree and 0.4% less likely to graduate with a Doctoral Degree.

      What Are The Duties Of a Regional Sales Director?

      A regional sales director is responsible for monitoring sales quotas for a specific area or region, developing sales strategies, and adjusting existing techniques to increase revenues and achieve its profitability goals. Regional sales directors manage marketing campaigns, analyze current market trends to meet consumer demands, plan promotional events, handle employees' sales training programs, and coordinate with multiple sales teams to implement effective sales processes. A regional sales director must have excellent leadership and communication skills, especially managing customers' inquiries and concerns and resolving complaints.

      Next up, we have the regional sales director profession to look over. This career brings along a lower average salary when compared to a director of sales and marketing annual salary. In fact, regional sales directors salary difference is $24,776 lower than the salary of directors of sales and marketing per year.

      While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both directors of sales and marketing and regional sales directors are known to have skills such as "sales goals," "sales process," and "customer service. "

      In addition to the difference in salary, there are some other key differences that are worth noting. For example, director of sales and marketing responsibilities are more likely to require skills like "action plans," "revenue management," "sales department," and "competitive analysis." Meanwhile, a regional sales director might be skilled in areas such as "regional sales," "healthcare," "crm," and "salesforce." These differences highlight just how different the day-to-day in each role looks.

      On average, regional sales directors earn a lower salary than directors of sales and marketing. There are industries that support higher salaries in each profession respectively. Interestingly enough, regional sales directors earn the most pay in the pharmaceutical industry with an average salary of $129,927. Whereas, directors of sales and marketing have higher paychecks in the technology industry where they earn an average of $109,344.

      When it comes to the differences in education between the two professions, regional sales directors tend to reach similar levels of education than directors of sales and marketing. In fact, they're 1.0% less likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.

      How a Senior Sales Director Compares

      A senior sales director is in charge of spearheading and overseeing the sales operations in a company, prioritizing customer satisfaction and profit growth. Their responsibilities revolve around developing strategies to reach sales targets, devising and defining sales objectives, coordinating with fellow directors and managers, and creating extensive sales reports. Furthermore, as a senior sales director, it is essential to lead and encourage the team to reach sales goals, all while adhering to the company's policies and regulations.

      The third profession we take a look at is senior sales director. On an average scale, these workers bring in higher salaries than directors of sales and marketing. In fact, they make a $11,429 higher salary per year.

      By looking over several directors of sales and marketing and senior sales directors resumes, we found that both roles utilize similar skills, such as "sales goals," "sales process," and "customer service." But beyond that the careers look very different.

      Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from director of sales and marketing resumes include skills like "market research," "action plans," "revenue management," and "trade shows," whereas a senior sales director might be skilled in "territory," "cloud," "product knowledge," and "crm. "

      Additionally, senior sales directors earn a higher salary in the finance industry compared to other industries. In this industry, they receive an average salary of $164,645. Additionally, directors of sales and marketing earn an average salary of $109,344 in the technology industry.

      Senior sales directors typically study at similar levels compared with directors of sales and marketing. For example, they're 3.4% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.

      Description Of a Manager/Marketing Director

      Now, we'll look at managers/marketing director, who generally average a lower pay when compared to directors of sales and marketing annual salary. In fact, the difference is about $50,148 per year.

      While their salaries may vary, directors of sales and marketing and managers/marketing director both use similar skills to perform their jobs. Resumes from both professions include skills like "sales goals," "sales process," and "customer service. "

      Each job requires different skills like "action plans," "revenue management," "sales department," and "product line," which might show up on a director of sales and marketing resume. Whereas manager/marketing director might include skills like "payroll," "daily operations," "real estate," and "office supplies."

      Managers/marketing director reach similar levels of education when compared to directors of sales and marketing. The difference is that they're 4.8% more likely to earn a Master's Degree less, and 0.1% more likely to graduate with a Doctoral Degree.