A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Here are examples of responsibilities from real director of sales and marketing resumes representing typical tasks they are likely to perform in their roles.
We calculated that 10% of Directors Of Sales And Marketing are proficient in Customer Service, Product Development, and Strategic Sales. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Directors Of Sales And Marketing that have these skills listed on their resume here:
Monitored, measured and evaluated operational effectiveness and performance of all sales/customer service staff to ensure alignment with corporate profit goals.
Led process improvement to customer/consumer retention, forecasting process and new product development process producing 17% improvement in service levels.
Developed strategic sales and marketing campaigns and budget for multiple group markets including national accounts, associations and philanthropic entities.
Initiated numerous lead generating campaigns for Sales, directing lead management/distribution, and constructed ROI analysis.
Created a reliable new business development process and prolific sales pipeline in order to close incremental business and drive sales profitability.
Managed lead generation, qualification, business process analysis and sales processes including contract negotiations and service level agreements.
"customer service," "product development," and "strategic sales" aren't the only skills we found directors of sales and marketing list on their resumes. In fact, there's a whole list of director of sales and marketing responsibilities that we found, including:
See the full list of director of sales and marketing skills.
A national sales director is responsible for monitoring the sales targets and performance of the sales force across the country's regions. National sales directors handle the execution and release of goods and services according to market trends and public demands. They strategize on related business opportunities to identify additional resources that would increase the company's revenue and profitability. A national sales director conducts data and statistical analysis to determine pricing techniques, considering the availability of supplies and its market demands.
We looked at the average director of sales and marketing annual salary and compared it with the average of a national sales director. Generally speaking, national sales directors receive $17,683 lower pay than directors of sales and marketing per year.
While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both directors of sales and marketing and national sales directors positions are skilled in product development, business development, and sales process.
These skill sets are where the common ground ends though. A director of sales and marketing responsibility is more likely to require skills like "customer service," "strategic sales," "lead management," and "revenue management." Whereas a national sales director requires skills like "crm," "healthcare," "salesforce," and "sales management." Just by understanding these different skills you can see how different these careers are.
National sales directors tend to make the most money in the pharmaceutical industry by averaging a salary of $110,884. In contrast, directors of sales and marketing make the biggest average salary of $137,526 in the manufacturing industry.
On average, national sales directors reach similar levels of education than directors of sales and marketing. National sales directors are 0.9% less likely to earn a Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.
A regional sales director is responsible for monitoring sales quotas for a specific area or region, developing sales strategies, and adjusting existing techniques to increase revenues and achieve its profitability goals. Regional sales directors manage marketing campaigns, analyze current market trends to meet consumer demands, plan promotional events, handle employees' sales training programs, and coordinate with multiple sales teams to implement effective sales processes. A regional sales director must have excellent leadership and communication skills, especially managing customers' inquiries and concerns and resolving complaints.
Next up, we have the regional sales director profession to look over. This career brings along a higher average salary when compared to a director of sales and marketing annual salary. In fact, regional sales directors salary difference is $21 higher than the salary of directors of sales and marketing per year.
While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both directors of sales and marketing and regional sales directors are known to have skills such as "customer service," "product development," and "lead management. "
In addition to the difference in salary, there are some other key differences that are worth noting. For example, director of sales and marketing responsibilities are more likely to require skills like "strategic sales," "revenue management," "market trends," and "competitive analysis." Meanwhile, a regional sales director might be skilled in areas such as "regional sales," "healthcare," "crm," and "sales management." These differences highlight just how different the day-to-day in each role looks.
On average, regional sales directors earn a higher salary than directors of sales and marketing. There are industries that support higher salaries in each profession respectively. Interestingly enough, regional sales directors earn the most pay in the pharmaceutical industry with an average salary of $157,646. Whereas, directors of sales and marketing have higher paychecks in the manufacturing industry where they earn an average of $137,526.
When it comes to the differences in education between the two professions, regional sales directors tend to reach similar levels of education than directors of sales and marketing. In fact, they're 0.2% less likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.
A senior sales director is in charge of spearheading and overseeing the sales operations in a company, prioritizing customer satisfaction and profit growth. Their responsibilities revolve around developing strategies to reach sales targets, devising and defining sales objectives, coordinating with fellow directors and managers, and creating extensive sales reports. Furthermore, as a senior sales director, it is essential to lead and encourage the team to reach sales goals, all while adhering to the company's policies and regulations.
The third profession we take a look at is senior sales director. On an average scale, these workers bring in higher salaries than directors of sales and marketing. In fact, they make a $7,249 higher salary per year.
By looking over several directors of sales and marketing and senior sales directors resumes, we found that both roles utilize similar skills, such as "customer service," "product development," and "lead management." But beyond that the careers look very different.
Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from director of sales and marketing resumes include skills like "strategic sales," "trade shows," "revenue management," and "market trends," whereas a senior sales director might be skilled in "customer satisfaction," "digital transformation," "cloud," and "sales management. "
Additionally, senior sales directors earn a higher salary in the manufacturing industry compared to other industries. In this industry, they receive an average salary of $130,551. Additionally, directors of sales and marketing earn an average salary of $137,526 in the manufacturing industry.
Senior sales directors typically study at similar levels compared with directors of sales and marketing. For example, they're 1.2% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.
Now, we'll look at managers/marketing director, who generally average a lower pay when compared to directors of sales and marketing annual salary. In fact, the difference is about $40,232 per year.
While their salaries may vary, directors of sales and marketing and managers/marketing director both use similar skills to perform their jobs. Resumes from both professions include skills like "customer service," "product development," and "business development. "
Each job requires different skills like "strategic sales," "lead management," "sales process," and "sales growth," which might show up on a director of sales and marketing resume. Whereas manager/marketing director might include skills like "payroll," "real estate," "graphic design," and "google analytics."
In general, managers/marketing director make a higher salary in the manufacturing industry with an average of $77,050. The highest director of sales and marketing annual salary stems from the manufacturing industry.
In general, managers/marketing director reach similar levels of education when compared to directors of sales and marketing resumes. Managers/marketing director are 2.3% less likely to earn their Master's Degree and 0.2% less likely to graduate with a Doctoral Degree.
