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Director of sales and operations skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Director of sales and operations example skills

Below we've compiled a list of the most critical director of sales and operations skills. We ranked the top skills for directors of sales and operations based on the percentage of resumes they appeared on. For example, 11.0% of director of sales and operations resumes contained sales operations as a skill. Continue reading to find out what skills a director of sales and operations needs to be successful in the workplace.

15 director of sales and operations skills for your resume and career

1. Sales Operations

Here's how directors of sales and operations use sales operations:

Directed all marketing and sales operations of a national outsource marketing company that provided alternative marketing avenues to Fortune 500 companies.
Led 13 direct and 200+ indirect reports within daily sales operations, encompassing regional operations, sales/account management and clinical specialists.

2. Analytics

Here's how directors of sales and operations use analytics:

Promoted to transform organization to a data-driven culture using predictive analytics for prioritized prospecting and data analysis for territory planning.
Implemented Competitive Analysis / Win-Loss and Deal Review reporting, providing increased C-Level analytics and market analysis.

3. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how directors of sales and operations use crm:

Simplified SFDC processes and control mechanisms which drove significant CRM usage increase and accuracy translating in improved business visibility and predictability
Selected to spearhead Dynamic CRM development and implementation to Sales, Telemarketing, Telesales, Marketing and Beneficiary Relations departments.

4. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how directors of sales and operations use salesforce:

Developed advanced reporting through the SalesForce ecosystem for tracking internal cases via closed loop.
Trained, set goals, and held accountable each salesperson via SalesForce.

5. Sales Process

Here's how directors of sales and operations use sales process:

Drive forecast accuracy and predictability against bookings targets through improved sales process, system enhancements and total transparency with executive management.
Created, developed, and delivered original sales learning content incorporating sales process, product knowledge and marketplace information.

6. Business Operations

The operations that carry out the inner working of an organization are called business operations. From creating products, to marketing them, business operations play a vital role in every step.

Here's how directors of sales and operations use business operations:

Developed Best Practices for more efficient business operations, as well as oversight of sales compensation management and sales incentive development.
Led go-to-market team, including sales/margin performance, service initiatives, market segmentation and business operations.

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7. Sales Management

Here's how directors of sales and operations use sales management:

Led integration planning for respective offices and developed strategic organization plans in conjunction with sales management.
Focused on continuous improvement in Distributor and Sales Management execution, Sales Administration and Planning.

8. Direct Reports

Here's how directors of sales and operations use direct reports:

Managed six non-exempt direct reports responsible for call center operations for dealer locator and government entities.
Implement effective team building initiatives throughout management of direct reports.

9. Sales Organization

Sales organization is part of a firm or company's entire business organization, which is focused on the distribution of goods. The sales organization is responsible for the efficient allocation of goods and services to the client. This is also defined as the group of individuals working together to market a product and sell to consumers or clients. And the sales organization is tasked with planning and controlling activities to include recruitment, orientation, and training of employees and the assigning to their tasks, supervision, and motivation to perform well.

Here's how directors of sales and operations use sales organization:

Recruited to design and implement an inside channel sales organization for an international manufacturer of enterprise software for mobile device management.
Developed a new sales organization and direction for the sales group focusing on the End user/Integrator/Architect/Engineer specifications and Distributor sales.

10. Project Management

Here's how directors of sales and operations use project management:

Provided exemplary technical project management in initiatives focused on improving the quality and delivery of both technical and customer support.
Provided project management of professional services to integration by developing training and project plans from kick-off to go-live.

11. Pricing Strategy

Here's how directors of sales and operations use pricing strategy:

Communicated pricing strategy to the business development and professional services teams.
Devised and launched performance-based pricing strategy for TiVo Interactive Advertising Products.

12. HR

HR stands for human resources and is used to describe the set of people who work for a company or an organization. HR responsibilities revolve around updating employee records and carrying out management processes like planning, recruitment, evaluation, and selection processes. HR is a key contributor to any company or organization's growth as they are in charge of hiring the right employees, processing payrolls, conducting disciplinary actions, etc.

Here's how directors of sales and operations use hr:

Leveraged administrative informational technology, finance, HR, risk management functions, achieving synergy across enterprise.
Increased shop output from 19 lbs/DL hr to 35 lbs/DL hr through introduction of lean manufacturing practices that improved operations productivity.

13. Revenue Growth

Here's how directors of sales and operations use revenue growth:

Generated revenue growth for key customers by identifying global business strategies while simultaneously fueling efficient operations and solution delivery.
Maintain responsibility for goal achievement, budgetary compliance and consistent business revenue growth.

14. KPIs

Here's how directors of sales and operations use kpis:

Established benchmarks and KPIs and drove enterprise-wide transformation to improve operational efficiency and create a culture of individual and team performance.
Worked with various departments to gather data and provided KPIs for each business model: CPA, CPC, and CPM.

15. Logistics

Logistics is a complete organization and implementation of a problem. Logistics are often considered in a complex business operation, as some works need detailed plannings. Logistics are also used in military action.

Here's how directors of sales and operations use logistics:

Established reputation for exceptional relationship building with supplier staff including engineering, logistics management, sales, and executive leadership.
Established proper alignment of resources to enhance profitability and customer experience through logistics, and supply chain solutions.

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What skills help Directors Of Sales And Operations find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director of sales and operations resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all Directors of sales and operations possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for Directors of sales and operations?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What director of sales and operations skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young Directors of sales and operations need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a director of sales and operations stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

Do you want to know more?

List of director of sales and operations skills to add to your resume

The most important skills for a director of sales and operations resume and required skills for a director of sales and operations to have include:

Sales Operations
Analytics
CRM
Salesforce
Sales Process
Business Operations
Sales Management
Direct Reports
Sales Organization
Project Management
Pricing Strategy
HR
Revenue Growth
KPIs
Logistics
Customer Service
Business Development

Process Improvement
Executive Management
Sales Training
Sales Performance
Strategic Direction
Customer Satisfaction
Sales Support
Lifecycle Management
Saas
Account Management
Sales Strategies
Lead Management
SVP
Lead Generation
ROI
Sales Tools
Territory Planning

Strategic Plan
Business Processes
Training Programs
Opportunity Management
Key Management
Sales Growth
Americas
Direct Sales
ERP
Enterprise Sales
RFP
Sales Reps
Sales Productivity
Incentive Programs
Sales Pipeline

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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