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Become A Director Of Sales Engineering

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Working As A Director Of Sales Engineering

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $149,290

    Average Salary

What Does A Director Of Sales Engineering Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A Director Of Sales Engineering

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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Director Of Sales Engineering jobs

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Average Length of Employment
Director Of Sales 3.6 years
Head Of Sales 3.0 years
Top Employers Before
Consultant 3.1%
Manager 3.1%
Top Employers After
Consultant 4.1%
Director 3.5%

Director Of Sales Engineering Demographics

Gender

Male

93.1%

Female

5.6%

Unknown

1.3%
Ethnicity

White

82.2%

Hispanic or Latino

10.0%

Asian

5.3%

Unknown

2.2%

Black or African American

0.4%
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Languages Spoken

Carrier

28.6%

German

14.3%

French

14.3%

Spanish

14.3%

Portuguese

7.1%

Chinese

7.1%

Hebrew

7.1%

Mandarin

7.1%
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Director Of Sales Engineering Education

Schools

University of Phoenix

8.3%

University of Texas at Arlington

6.3%

Norwich University

6.3%

San Jose State University

6.3%

Bellevue University

6.3%

Northeastern University

6.3%

University of Texas at Austin

6.3%

Syracuse University

4.2%

University of South Florida

4.2%

Brevard Community College

4.2%

Temple University

4.2%

Boston College

4.2%

University of Houston

4.2%

University of Texas at Dallas

4.2%

University of Colorado at Boulder

4.2%

Oklahoma State University

4.2%

University of Utah

4.2%

Purdue University

4.2%

Fairleigh Dickinson University

4.2%

Weber State University

4.2%
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Majors

Business

29.1%

Electrical Engineering

15.8%

Computer Science

13.9%

Management

4.4%

Computer Engineering

4.4%

Project Management

3.8%

Mechanical Engineering

3.8%

Marketing

3.2%

Finance

2.5%

Computer Systems Security

2.5%

Information Technology

2.5%

Psychology

1.9%

Industrial Technology

1.9%

Communication

1.9%

Computer Information Systems

1.9%

Systems Engineering

1.3%

Science, Technology, And Society

1.3%

Mechanical Engineering Technology

1.3%

Management Information Systems

1.3%

Management Science

1.3%
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Degrees

Bachelors

40.0%

Masters

30.0%

Other

21.5%

Associate

4.0%

Doctorate

2.5%

Certificate

2.0%
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Job type you want
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Part Time
Internship
Temporary

Real Director Of Sales Engineering Salaries

Job Title Company Location Start Date Salary
Director, Sales Engineering Twilio, Inc. San Francisco, CA Mar 12, 2015 $205,000
Director, Sales Engineering Ooyala Inc. Santa Clara, CA Jan 01, 2016 $195,000
Director of Sales Engineering Github, Inc. San Francisco, CA Jun 14, 2015 $191,250
Systems Sales Engineer Director Plexxi, Inc. San Francisco, CA Jul 16, 2015 $185,000
Director of Sales Engineering Payfone, Inc. New York, NY Aug 30, 2016 $170,000
Director, Sales Engineering Ooyala Inc. Mountain View, CA Mar 15, 2014 $170,000
Director, Sales Engineering Ooyala Inc. Mountain View, CA Apr 01, 2014 $170,000
Director Jc35-Sales Engineers Cognizant Technology Solutions U.S. Corporation San Ramon, CA Nov 23, 2016 $162,906
Director Jc35-Sales Engineers Cognizant Technology Solutions U.S. Corporation San Ramon, CA Dec 24, 2016 $162,906
Director Jc35-Sales Engineers Cognizant Technology Solutions U.S. Corporation San Ramon, CA Sep 08, 2016 $162,906
Director Jc35-Sales Engineers Cognizant Technology Solutions U.S. Corporation San Ramon, CA May 11, 2016 $162,906
Senior Director, Sales Engineering Endace USA Limited (A Division of Emulex Corporati Herndon, VA Jan 02, 2014 $160,000 -
$200,000
Director of Sales Engineering Seoul Semiconductor Inc. Alpharetta, GA Dec 28, 2015 $155,187
Director of Sales Engineering Seoul Semiconductor Inc. Norcross, GA Dec 28, 2015 $155,187
Director Jc35-Sales Engineer Cognizant Technology Solutions U.S. Corporation Frisco, TX Mar 30, 2016 $148,824
Senior Director Jc33-Sales Engineer Cognizant Technology Solutions U.S. Corporation Frisco, TX Mar 30, 2016 $148,824
Technical Sales Director/Sales Engineer Brightcove, Inc. Seattle, WA Oct 01, 2011 $145,000
Technical Sales Director/Sales Engineer Brightcove Inc. Cambridge, MA Oct 01, 2011 $145,000
Director of Sales Engineering Seoul Semiconductor Inc. Cypress, CA Dec 28, 2012 $140,874
Director of Sales Engineering Amplience Inc. New York, NY Sep 14, 2015 $140,000
Director of Sales Engineering Amplience Inc. New York, NY Sep 08, 2015 $140,000
Director of Sales Engineering Amplience Inc. New York, NY Sep 11, 2015 $140,000
Director Jc35 Sales Engineer Cognizant Technology Solutions U.S. Corporation Teaneck, NJ Jul 09, 2015 $130,437
Director Jc35 Sales Engineer Cognizant Technology Solutions U.S. Corporation Teaneck, NJ Sep 07, 2015 $130,437
Director Jc35-Sales Engineers Cognizant Technology Solutions U.S. Corporation Teaneck, NJ Apr 26, 2016 $130,437
Director of Sales & Engineering Global Water & Energy, LLC Austin, TX Oct 01, 2009 $130,000
Sales Engineer Director-Latin America & The Cori RGB Networks, Inc. Weston, FL Sep 15, 2010 $130,000
Sales Engineer Director-Latin America & The Cari RGB Networks, Inc. Weston, FL Oct 01, 2010 $130,000
Sales Engineer Director-Latin America & The Cori RGB Networks, Inc. Weston, FL Jul 01, 2010 $125,000
Director of Sales Engineering Parascale, Inc. Cupertino, CA Apr 19, 2010 $125,000

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Top Skills for A Director Of Sales Engineering

Pre-SalesEngineersHardwareProductManagementRfi/RfpVoipBusinessDevelopmentProfessionalServicesProjectManagementTechnicalSalesSupportTVideoProductDevelopmentCloudStorageSaasIPTelecomInternetCustomerRelationshipManagementCustomerRequirements

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Top Director Of Sales Engineering Skills

  1. Pre-Sales Engineers
  2. Hardware
  3. Product Management
You can check out examples of real life uses of top skills on resumes here:
  • Manage up to 20 Pre-Sales Engineers from MN to Texas in central region.
  • Manage hardware purchasing and global inventory.
  • Partner with Sales and Product Management teams to present offerings to key prospects in North and Latin America.
  • Manage all customer technical presentations, network designs, quotes, and RFI/RFP responses.
  • Direct and manage all technical and sales operations of VOIP wireless communications devise.

Top Director Of Sales Engineering Employers