Director of sales vs director of sales and marketing

The differences between directors of sales and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a director of sales and a director of sales and marketing. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $111,068 average annual salary of a director of sales.

The top three skills for a director of sales include sales process, customer service and customer satisfaction. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Director of sales vs director of sales and marketing overview

	Director Of Sales	Director Of Sales And Marketing
Yearly salary	$111,068	$117,348
Hourly rate	$53.40	$56.42
Growth rate	5%	5%
Number of jobs	91,891	132,459
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 75%
Average age	46	46
Years of experience	8	8

What does a director of sales do?

A sales director is responsible for managing the sales operation of the team, ensuring that members comply with the sales strategies and procedures in meeting sales goals. Sales directors' duties include maintaining consistency of sales targets, providing reports and important updates for sales improvement, managing customers' inquiries and resolving complaints, launching new services to expand product offers, researching the current market trends, and improving sales plans. A sales director must have excellent leadership and decision-making skills to support and acknowledge the team's best efforts.

What does a director of sales and marketing do?

A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

Director of sales vs director of sales and marketing salary

Directors of sales and directors of sales and marketing have different pay scales, as shown below.

	Director Of Sales	Director Of Sales And Marketing
Average salary	$111,068	$117,348
Salary range	Between $73,000 And $168,000	Between $73,000 And $188,000
Highest paying City	San Francisco, CA	Urban Honolulu, HI
Highest paying state	New York	Hawaii
Best paying company	Mayo Clinic	Quidel
Best paying industry	Finance	Manufacturing

Differences between director of sales and director of sales and marketing education

There are a few differences between a director of sales and a director of sales and marketing in terms of educational background:

	Director Of Sales	Director Of Sales And Marketing
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Southern California	University of Southern California

Director of sales vs director of sales and marketing demographics

Here are the differences between directors of sales' and directors of sales and marketing' demographics:

	Director Of Sales	Director Of Sales And Marketing
Average age	46	46
Gender ratio	Male, 69.4% Female, 30.6%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	7%

Differences between director of sales and director of sales and marketing duties and responsibilities

Director of sales example responsibilities.

Lead the OEM business transformation.
Manage projects & action items for EVP.
Manage during periods of dynamic challenge and change relative to start-up, turnaround and revitalization situations.
Manage relationships with toll manufacturers and logistics providers to exceed cost reduction and inventory turn targets.
Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Director of sales vs director of sales and marketing skills

Common director of sales skills

Sales Process, 7%
Customer Service, 7%
Customer Satisfaction, 6%
Sales Management, 6%
Healthcare, 5%
CRM, 4%

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

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Director Of Sales
Director Of Sales vs Director Of Sales And Marketing

Updated January 8, 2025

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