Director of sales vs senior director of marketing

The differences between directors of sales and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a director of sales, becoming a senior director of marketing takes usually requires 8-10 years. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $111,068 average annual salary of a director of sales.

The top three skills for a director of sales include sales process, customer service and customer satisfaction. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Director of sales vs senior director of marketing overview

	Director Of Sales	Senior Director Of Marketing
Yearly salary	$111,068	$159,916
Hourly rate	$53.40	$76.88
Growth rate	5%	10%
Number of jobs	91,891	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 75%
Average age	46	39
Years of experience	8	10

What does a director of sales do?

A sales director is responsible for managing the sales operation of the team, ensuring that members comply with the sales strategies and procedures in meeting sales goals. Sales directors' duties include maintaining consistency of sales targets, providing reports and important updates for sales improvement, managing customers' inquiries and resolving complaints, launching new services to expand product offers, researching the current market trends, and improving sales plans. A sales director must have excellent leadership and decision-making skills to support and acknowledge the team's best efforts.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Director of sales vs senior director of marketing salary

Directors of sales and senior directors of marketing have different pay scales, as shown below.

	Director Of Sales	Senior Director Of Marketing
Average salary	$111,068	$159,916
Salary range	Between $73,000 And $168,000	Between $112,000 And $226,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	New York	California
Best paying company	Mayo Clinic	Washington Prime Group
Best paying industry	Finance	Media

Differences between director of sales and senior director of marketing education

There are a few differences between a director of sales and a senior director of marketing in terms of educational background:

	Director Of Sales	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Southern California	University of Georgia

Director of sales vs senior director of marketing demographics

Here are the differences between directors of sales' and senior directors of marketing' demographics:

	Director Of Sales	Senior Director Of Marketing
Average age	46	39
Gender ratio	Male, 69.4% Female, 30.6%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	10%

Differences between director of sales and senior director of marketing duties and responsibilities

Director of sales example responsibilities.

Lead the OEM business transformation.
Manage projects & action items for EVP.
Manage during periods of dynamic challenge and change relative to start-up, turnaround and revitalization situations.
Manage relationships with toll manufacturers and logistics providers to exceed cost reduction and inventory turn targets.
Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Director of sales vs senior director of marketing skills

Common director of sales skills

Sales Process, 7%
Customer Service, 7%
Customer Satisfaction, 6%
Sales Management, 6%
Healthcare, 5%
CRM, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Director Of Sales
Director Of Sales vs Senior Director Of Marketing

Updated January 8, 2025

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