A sales director is responsible for managing the sales operation of the team, ensuring that members comply with the sales strategies and procedures in meeting sales goals. Sales directors' duties include maintaining consistency of sales targets, providing reports and important updates for sales improvement, managing customers' inquiries and resolving complaints, launching new services to expand product offers, researching the current market trends, and improving sales plans. A sales director must have excellent leadership and decision-making skills to support and acknowledge the team's best efforts.

Director Of Sales Responsibilities

Here are examples of responsibilities from real director of sales resumes representing typical tasks they are likely to perform in their roles.

  • Manage projects & action items for EVP.
  • Achieve consistent YOY sales growth in both markets.
  • Manage and develop digital and traditional B2B and B2C marketing programs.
  • Achieve YoY growth in 2010 and highest annual revenue levels in company 23 year history.
  • Generate prospective leads base on market trend analysis within CPG, financial, and automotive industries.
  • Manage the sales budget and record strong sales for Verizon with both commercial and federal government buyers.
  • Train account managers on SalesForce.com, territory planning, account saturation, and business development techniques.
  • Account executives initiate, develop and sell new accounts as well as existing advertisers via telephone and internet base communication.
  • Cloud base virtual interviewing techniques.
  • Implement PRM and POS platforms.
Director Of Sales Traits
Analytical skills have to do with gathering information from various sources and then interpreting the data in order to reach a logical conclusion that benefits the business.
Communication skills shows that you are able to relay your thoughts, opinions and ideas clearly to those around you.
Customer-service skills involve listening skills that allow you to communicate efficiently and respectfully with a customer.

Director Of Sales Job Description

Between the years 2018 and 2028, director of sales jobs are expected to undergo a growth rate described as "as fast as average" at 5%, according to the Bureau of Labor Statistics. So if the thought "should I become a director of sales?" Has crossed your mind, maybe you should take the growth rate into account. In addition, the number of director of sales opportunities that are projected to become available by 2028 is 20,600.

A director of sales annual salary averages $131,642, which breaks down to $63.29 an hour. However, directors of sales can earn anywhere from upwards of $81,000 to $211,000 a year. This means that the top-earning directors of sales make $130,000 more than the lowest-earning ones.

It's hard work to become a director of sales, but even the most dedicated employees consider switching careers from time to time. Whether you're interested in a more challenging position or just looking for a fresh start, we've compiled extensive information on becoming a sales vice president, business development director, regional sales vice president, and national sales director.

Director Of Sales Jobs You Might Like

Director Of Sales Resume Examples

Director Of Sales Skills and Personality Traits

We calculated that 17% of Directors Of Sales are proficient in Sales Goals, Sales Process, and Customer Service. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.

We break down the percentage of Directors Of Sales that have these skills listed on their resume here:

  • Sales Goals, 17%

    Participated in establishing sales goals and expense expectations by compiling data to address budget projection inconsistencies.

  • Sales Process, 14%

    Envisioned and spearheaded the implementation of a new sales process and methodology, increasing account penetration rates and dramatically elevating revenues.

  • Customer Service, 11%

    Demonstrated an unwavering commitment to customer service, adding new customers while maintaining very high customer satisfaction ratings from existing clients.

  • Revenue Growth, 5%

    Hold accountability for reaching and exceeding targeted revenue growth from national account business via new account acquisition and existing client development.

  • Territory, 5%

    Designed territory assignments based on target vertical markets, market opportunities and the evolution of technology and applications of AV technology.

  • Business Development, 5%

    Authored and executed the business plan for early-stage privately funded start-up of digital imaging systems designed to operate in high-temperature environments.

Most directors of sales list "sales goals," "sales process," and "customer service" as skills on their resumes. We go into more details on the most important director of sales responsibilities here:

  • Analytical skills can be considered to be the most important personality trait for a director of sales to have. According to a director of sales resume, "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Directors of sales are able to use analytical skills in the following example we gathered from a resume: "analyze revenue management strategy using such tools as str reports, demand analysis and applicable front office systems. "
  • Another trait important for fulfilling director of sales duties is communication skills. According to a director of sales resume, "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." Here's an example of how directors of sales are able to utilize communication skills: "maintained timely and effective communication with the front office and revenue departments regarding group rooms business. "
  • Another skill that is quite popular among directors of sales is customer-service skills. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a director of sales resume: "when helping to make a sale, sales managers must listen and respond to the customer’s needs." This example from a resume shows how this skill is used: "designed an efficient front office/reservations training program that resulted in increased reservations and customer satisfaction. "
  • A director of sales responsibilities sometimes require "leadership skills." The responsibilities that rely on this skills are shown by this resume excerpt: "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." This resume example shows how this skill is used by directors of sales: "work directly with executive leadership to develop data and reporting strategies for multiple product lines and client accounts. "
  • See the full list of director of sales skills.

    Before becoming a director of sales, 76.8% earned their bachelor's degree. When it comes down to graduating with a master's degree, 10.0% directors of sales went for the extra education. If you're wanting to pursue this career, it may be possible to be successful with a high school degree. In fact, most directors of sales have a college degree. But about one out of every nine directors of sales didn't attend college at all.

    Those directors of sales who do attend college, typically earn either business degrees or marketing degrees. Less commonly earned degrees for directors of sales include communication degrees or management degrees.

    Once you're ready to become a director of sales, you should explore the companies that typically hire directors of sales. According to director of sales resumes that we searched through, directors of sales are hired the most by Anthem, Accenture, and Sunrise Senior Living Management. Currently, Anthem has 260 director of sales job openings, while there are 71 at Accenture and 53 at Sunrise Senior Living Management.

    But if you're interested in companies where you might earn a high salary, directors of sales tend to earn the biggest salaries at Commonwealth Bank of Australia, Epsilon, and Equinix. Take Commonwealth Bank of Australia for example. The median director of sales salary is $267,578. At Epsilon, directors of sales earn an average of $262,589, while the average at Equinix is $258,644. You should take into consideration how difficult it might be to secure a job with one of these companies.

    View more details on director of sales salaries across the United States.

    If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at Mary Kay, AT&T;, and Citi. These three companies have hired a significant number of directors of sales from these institutions.

    For the most part, directors of sales make their living in the hospitality and technology industries. Directors of sales tend to make the most in the finance industry with an average salary of $187,823. The director of sales annual salary in the retail and technology industries generally make $177,199 and $171,150 respectively. Additionally, directors of sales who work in the finance industry make 42.5% more than directors of sales in the hospitality Industry.

    The three companies that hire the most prestigious director of saless are:

      What Sales Vice Presidents Do

      Sales vice presidents are top-level executives at a sales, retail, or marketing corporation. Primarily these executives are tasked to direct and lead a sales department or team within the organization. Their objective is to meet or even exceed the sales or marketing standards set for a successful business operation. They manage brands, deploy sales, and distribute the channels of the company. Also, they oversee the internal operations of the organization to establish customer relationships.

      In this section, we compare the average director of sales annual salary with that of a sales vice president. Typically, sales vice presidents earn a $18,519 higher salary than directors of sales earn annually.

      While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both directors of sales and sales vice presidents positions are skilled in sales goals, sales process, and customer service.

      These skill sets are where the common ground ends though. A director of sales responsibility is more likely to require skills like "salesforce," "action plans," "internet," and "account executives." Whereas a sales vice president requires skills like "real estate," "strategic initiatives," "business units," and "americas." Just by understanding these different skills you can see how different these careers are.

      Sales vice presidents tend to make the most money in the finance industry by averaging a salary of $163,057. In contrast, directors of sales make the biggest average salary of $187,823 in the finance industry.

      Sales vice presidents tend to reach similar levels of education than directors of sales. In fact, sales vice presidents are 2.1% more likely to graduate with a Master's Degree and 0.1% more likely to have a Doctoral Degree.

      What Are The Duties Of a Business Development Director?

      A business development director specializes in crafting plans and strategies to develop the relationship between the brand, clients, and other key characters in the industry. It is their responsibility to examine and understand everything about the brand and figure out which areas require improvement or changes. They must also conduct a thorough marketing analysis and remain updated on the latest trends in the market to identify new opportunities that would improve customer satisfaction. Furthermore, they must also communicate with all clients, even appear on public gatherings to strengthen brand awareness.

      Next up, we have the business development director profession to look over. This career brings along a lower average salary when compared to a director of sales annual salary. In fact, business development directors salary difference is $15,894 lower than the salary of directors of sales per year.

      While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both directors of sales and business development directors are known to have skills such as "sales goals," "sales process," and "customer service. "

      In addition to the difference in salary, there are some other key differences that are worth noting. For example, director of sales responsibilities are more likely to require skills like "territory," "sales activities," "sales organization," and "action plans." Meanwhile, a business development director might be skilled in areas such as "business relationships," "project management," "business units," and "value proposition." These differences highlight just how different the day-to-day in each role looks.

      Business development directors may earn a lower salary than directors of sales, but business development directors earn the most pay in the technology industry with an average salary of $124,987. On the other side of things, directors of sales receive higher paychecks in the finance industry where they earn an average of $187,823.

      When it comes to the differences in education between the two professions, business development directors tend to reach higher levels of education than directors of sales. In fact, they're 14.1% more likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.

      What technology do you think will become more important and prevalent for Directors Of Sales in the next 3-5 years?

      Dr. Doc McAlister Billingsley Ph.D.

      Assistant Professor of Anthropology, Elmira College

      This depends on what field graduates are working. Generally, cloud-based collaboration tools (Office 365, Zoom, Google Drive, etc.) are becoming must-have, must-understand technology. Show more

      How a Regional Sales Vice President Compares

      A regional sales vice president is responsible for monitoring the sales performance of the whole sales team within the assigned region, conducting data analysis and market research, and adjusting sales goals and objectives as needed to meet client demands and public interest. Regional sales vice presidents coordinate with each sales team lead to identify business opportunities that would generate more resources for revenues and attract potential clients for business partnerships. A regional sales vice president also handles media relations for promoting brand image to the target audience within the budget limitations and timeframes.

      Let's now take a look at the regional sales vice president profession. On average, these workers make higher salaries than directors of sales with a $8,987 difference per year.

      By looking over several directors of sales and regional sales vice presidents resumes, we found that both roles utilize similar skills, such as "sales goals," "sales process," and "customer service." But beyond that the careers look very different.

      As mentioned, these two careers differ between other skills that are required for performing the work exceedingly well. For example, gathering from directors of sales resumes, they are more likely to have skills like "salesforce," "action plans," "sales department," and "sales meetings." But a regional sales vice president might have skills like "regional sales," "business units," "rvp," and "product knowledge."

      Additionally, regional sales vice presidents earn a higher salary in the health care industry compared to other industries. In this industry, they receive an average salary of $151,428. Additionally, directors of sales earn an average salary of $187,823 in the finance industry.

      When it comes to education, regional sales vice presidents tend to earn similar education levels than directors of sales. In fact, they're 1.3% more likely to earn a Master's Degree, and 0.1% more likely to graduate with a Doctoral Degree.

      Description Of a National Sales Director

      A national sales director is responsible for monitoring the sales targets and performance of the sales force across the country's regions. National sales directors handle the execution and release of goods and services according to market trends and public demands. They strategize on related business opportunities to identify additional resources that would increase the company's revenue and profitability. A national sales director conducts data and statistical analysis to determine pricing techniques, considering the availability of supplies and its market demands.

      Now, we'll look at national sales directors, who generally average a lower pay when compared to directors of sales annual salary. In fact, the difference is about $28,317 per year.

      While their salaries may vary, directors of sales and national sales directors both use similar skills to perform their jobs. Resumes from both professions include skills like "sales goals," "sales process," and "revenue growth. "

      Each job requires different skills like "customer service," "customer relationships," "action plans," and "sales meetings," which might show up on a director of sales resume. Whereas national sales director might include skills like "distributors," "key customers," "sales programs," and "sales personnel."

      National sales directors earn a higher salary in the media industry with an average of $115,250. Whereas, directors of sales earn the highest salary in the finance industry.

      In general, national sales directors reach similar levels of education when compared to directors of sales resumes. National sales directors are 0.3% less likely to earn their Master's Degree and 0.1% less likely to graduate with a Doctoral Degree.