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Director of sales & service skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical director of sales & service skills. We ranked the top skills for directors of sales & service based on the percentage of resumes they appeared on. For example, 11.0% of director of sales & service resumes contained crm as a skill. Continue reading to find out what skills a director of sales & service needs to be successful in the workplace.

15 director of sales & service skills for your resume and career

1. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how directors of sales & service use crm:

Designed improvements to CRM financial reporting.
Increased productivity, efficiency of Sales Support Services and regained customer confidence through the implementation of CRM software.

2. Customer Satisfaction

Here's how directors of sales & service use customer satisfaction:

Created standard operating procedures and performance indicators that allowed team to meet commitments to customers and exceptional levels of customer satisfaction.
Participated in RFP and PSQ process, ensuring clear understanding of new contract idiosyncrasies and consequently improving customer satisfaction.

3. Sales Process

Here's how directors of sales & service use sales process:

Designed and standardized due diligence/implementation process branded and featured during sales process.
Designed, developed and executed the telephone sales process along with a Manager coaching module.

4. Revenue Growth

Here's how directors of sales & service use revenue growth:

Promoted revenue growth and asset retention through monitoring, analysis, and reporting of budgets and expenses, including payroll costs.
Achieved 15% YOY revenue growth and negotiated volume contracts with Fortune 500 clients.

5. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how directors of sales & service use business development:

Directed sales strategy to pioneer and develop brand including implementing short-term business development projects to achieve long-term growth.
Lead all areas of Business Development and was responsible for the establishment of strategic affinity partner relationships.

6. Sales Strategies

Here's how directors of sales & service use sales strategies:

Developed and implemented corporate sales strategies and service protocols for client/subscriber acquisition and retention.
Drafted sales forecasts, solved a variety of IT as well as billing/collections/personnel issues, and developed new sales strategies.

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7. Relationship Building

Relationship building is the act of building a lasting social connection with people whether online or in person. It's a soft skill required for those going into marketing, communication, and every other field that requires dealing with the public to help them connect better with people. It's also great as a personal skill for gaining meaningful relationships that can help one in the future.

Here's how directors of sales & service use relationship building:

Coach best practices, relationship building, sales tactics, and career growth within the sales department.
Mentor sales team on relationship building with a wide range of customers.

8. Professional Services

Professional service is a type of service wherein they offer medium to high rates because of their work. It consists of lawyers, accountants, architects, engineers, consultants, and financial advisers. Usually, they offer knowledge base skills depending on the need of the client. Also, professional services give way to leverage their capabilities in the form of providing professional services.

Here's how directors of sales & service use professional services:

Restructured the field engineering organization to have customer focused field engineering support with P&L responsibility for all Professional Services.
Led government and commercial client, professional services consulting/services.

9. Sales Growth

Here's how directors of sales & service use sales growth:

Managed North America sales growth programs, repair services, and profit and loss for a $52MM product services business.
Managed three customer service departments, developed sales growth programs and led all print services and government programs.

10. Customer Care

Customer care, also known as customer service, is a one-to-one interaction between the consumer of a company and its representative.

Here's how directors of sales & service use customer care:

Recruit staff; led ongoing mentoring/training; and continue to coach consultative sales, customer care and closing best practices.
Guided Client Services expansion adding 3 reps improving customer care satisfaction, utilizing client feedback for teams' focus.

11. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how directors of sales & service use account management:

Implemented account management and product administrative programs to accelerate new account sales and foster repeat business from existing customer base.
Evaluated and made recommendations on acquisition sales and account management personnel for 2 separate integration efforts.

12. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how directors of sales & service use product development:

Collaborated with senior leaders to solve production-, operations-, product development-, marketing-, finance-, and client service-related challenges.
Promoted cross-departmental partnerships working with the Product Development and Marketing teams to create new products and gain a competitive advantage.

13. Sales Objectives

Here's how directors of sales & service use sales objectives:

Maximized client profits through geographic research, monitoring client monthly budgets and understanding account sales objectives.
Develop monthly and annual sales objectives in accordance with company objectives.

14. Sales Professionals

Here's how directors of sales & service use sales professionals:

Supervised other sales executives and recruited new sales professionals.
Directed the hiring of 17 field sales professionals and 4 Region Managers in 6 months time.

15. Gross Margin

Here's how directors of sales & service use gross margin:

Direct 2 General Managers and 18 account/sales managers to meeting goals of gross margin, sales and revenue retention.
Developed customer Services support infrastructure in Region Year on year revenue and gross margin growth achievements.

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What skills help Directors Of Sales & Service find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director of sales & service resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all Directors of sales & service possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for Directors of sales & service?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What director of sales & service skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young Directors of sales & service need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

Do you want to know more?

List of director of sales & service skills to add to your resume

The most important skills for a director of sales & service resume and required skills for a director of sales & service to have include:

CRM
Customer Satisfaction
Sales Process
Revenue Growth
Business Development
Sales Strategies
Relationship Building
Professional Services
Sales Growth
Customer Care
Account Management
Product Development
Sales Objectives
Sales Professionals
Gross Margin
Sales Targets

Direct Sales
Financial Institutions
Trade Shows
Client Service
Business Plan
Client Relationships
Market Research
KPI
Sales Revenue
OEM
Account Executives
Direct Reports
Sales Efforts
Sales Performance
SVP
C-Level

Sales Volume
Performance Metrics
Sales Presentations
Customer Retention
Healthcare
Customer Support
ROI
Sales Reps
RFP
Americas
YOY
Pricing Strategy
Product Line
Contract Negotiations
Customer Complaints
Membership Sales

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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