How to hire a director of sales training

How to hire a director of sales training, step by step

Here's a step-by-step director of sales training hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a director of sales training job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new director of sales training
• Step 8: Go through the hiring process checklist

Post a director of sales training job for free, promote it for a fee

Post free

1. Identify your hiring needs

   The director of sales training hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect director of sales training also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents director of sales training salaries for various positions.

   Type of Director Of Sales Training	Description	Hourly rate
   Director Of Sales Training	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$37-98
   National Sales Director	A national sales director is responsible for monitoring the sales targets and performance of the sales force across the country's regions. National sales directors handle the execution and release of goods and services according to market trends and public demands... Show more	$35-64
   Regional Sales Director	A regional sales director is responsible for monitoring sales quotas for a specific area or region, developing sales strategies, and adjusting existing techniques to increase revenues and achieve its profitability goals. Regional sales directors manage marketing campaigns, analyze current market trends to meet consumer demands, plan promotional events, handle employees' sales training programs, and coordinate with multiple sales teams to implement effective sales processes... Show more	$37-85

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Sales Management
   • CRM
   • Training Sessions
   • Sales Organization
   • Sales Process
   • Training Curriculum
   • Sales Leadership
   • Hire Training
   • Business Development
   • Field Training
   • Sales Strategies
   • Blended Learning
   • Subject Matter Experts
   • Sales Professionals

   Check all skills

   Responsibilities:

   • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
   • Create and implement a marketing strategy to increase revenue, product awareness, branding and ROI.
   • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
   • Lead all business development initiatives for package and digital sales opportunities within the Americas.

3. Make a budget

   Including a salary range in your director of sales training job description is one of the best ways to attract top talent. A director of sales training can vary based on:

   • Location. For example, directors of sales training' average salary in florida is 39% less than in oregon.
   • Seniority. Entry-level directors of sales training 61% less than senior-level directors of sales training.
   • Certifications. A director of sales training with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a director of sales training's salary.

   Average director of sales training salary

   $127,893yearly

   $61.49 hourly rate

   ---

   Entry-level director of sales training salary

   $79,000 yearly salary

   Updated December 21, 2025

4. Writing a director of sales training job description

   A director of sales training job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a director of sales training job description:

   Director of sales training job description example

   Mailchimp is a leading marketing platform for small businesses. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaigns, CRM, and analytics tools.
   
   Mailchimp's Customer Education team blends the empowerment of our customers and employees in a cohesive and deliberate fashion to make meaningful impacts on the company's brand, product, business goals. We develop creative, innovative, and scalable educational strategies to support the usage and adoption of the Mailchimp product across the globe.
   
   The successful candidate will be responsible for the execution of our internal education strategy with a particular focus on Sales acceleration. They must be aligned with the Customer Team vision, coordinate investments, create globally scalable programs and enhance the educational rigor within our teams. A successful candidate will help assure our team receives the right training, skills, and solutions while achieving organizational and business objectives.
   
   This position will report to the VP of Customer Education and will interface directly with the leaders of Sales, Customer Success, Care, Operations, and Strategic Partners. Additionally, they will collaborate cross functionally with Marketing, Strategy, and Product to assure business goal alignment. Playbook and process development, reporting and forecasting, identifying market leading tactics and approaches as well as championing improvement initiatives and experimentation will be core to their outcomes. Everything this role does will help ensure consistent exemplary experience for Mailchimp's customers and employees.
   What you will do here:
   
   + Inform and identify current skills, knowledge and processes to identify strengths and areas for development in functional areas to achieve business goals
   
   + Lead and develop a team of project managers, instructional designers, enablement specialists, and strategic planners
   
   + Design the development, delivery and training of onboarding, continuing education and effective playbooks in tight collaboration with functional areas, area operations leads, education team peers, and marketing
   
   + Collaborate and conduct analysis of the current state of sales productivity to achieve high value results in conjunction with Operations team
   
   + Establish metrics and objectives for sales enablement and make recommendations for increasing productivity
   
   + Develop and manage a 12-18 month enablement roadmap
   
   + Identify and unlock growth initiatives and experiments by working cross-functionally
   
   + Support long-range planning, strategic processes, and execution of Education Team outcomes
   
   + Participate in the selection and implementation/deployment of technologies to be used by the Customer Team to increase efficiency and effectiveness
   
   + Regularly spend time with people managers and ICs to understand the "field reality" and build sales enablement deliverables to meet their needs.
   
   + Provide decision support to the Customer Leadership Team
   
   What you'll bring
   
   How you will lead
   
   You Need
   
   + 10+ years of experience in a B2B or B2SMB sales enablement, Martech, SaaS, cloud or mobile technology industries; leadership experience in Customer Success, Sales, or Consulting preferred
   
   + Proven track record in Program Development, Employee Development, Strategy, and Sales or Customer Success leadership roles
   
   + Demonstrated leadership in delivering results with large-scale, cross-functional teams
   
   + Superb communication and problem-solving skills
   
   You have
   
   + Ability to set strategy at a high level and roll up your sleeves to execute where needed
   
   + You have high energy, a positive attitude, and the ability to take the initiative and delegate efficiently
   
   + You are comfortable working in a fast-paced, frequently changing, and evolving environment
   
   + You can multitask, prioritize, and manage time effectively towards individual, team, and company goals
   
   + Proven track record of cross functional influence
   
   + Experience in process improvement; lean startup or design thinking a plus
   
   + Exceptional problem solving and analytical skills; demonstrated ability to structure complex problems, develop solutions, and craft high quality executive presentations
   
   EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

   Copy this example

   

5. Post your job

   To find directors of sales training for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any directors of sales training they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level directors of sales training with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your director of sales training job on Zippia to find and recruit director of sales training candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting directors of sales training requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new director of sales training

   Once you've found the director of sales training candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new director of sales training first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a director of sales training?