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Director of sales training skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Adry S. Clark Ph.D.,
Andrea Dixon Ph.D.
Below we've compiled a list of the most critical director of sales training skills. We ranked the top skills for directors of sales training based on the percentage of resumes they appeared on. For example, 6.5% of director of sales training resumes contained sales management as a skill. Continue reading to find out what skills a director of sales training needs to be successful in the workplace.

15 director of sales training skills for your resume and career

1. Sales Management

Here's how directors of sales training use sales management:
  • Reviewed current sales management staff, analyzed capabilities and identified skill gaps to best re-position all senior-level positions.
  • Provided strategic direction and oversaw curriculum design and delivery to sales and sales management personnel.

2. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how directors of sales training use crm:
  • Expanded Territory/Footprint 10%: Updated pipeline management and all sales initiatives by category, customer and status in CRM.
  • Qualified leads via strategic selling, spin selling tools, CRM and Miller-Heiman process.

3. Training Sessions

Here's how directors of sales training use training sessions:
  • Facilitated Sales and Service Professional Development classroom and VILT training sessions.
  • Developed quarterly and annual training sessions.

4. Sales Organization

Sales organization is part of a firm or company's entire business organization, which is focused on the distribution of goods. The sales organization is responsible for the efficient allocation of goods and services to the client. This is also defined as the group of individuals working together to market a product and sell to consumers or clients. And the sales organization is tasked with planning and controlling activities to include recruitment, orientation, and training of employees and the assigning to their tasks, supervision, and motivation to perform well.

Here's how directors of sales training use sales organization:
  • Promoted annual corporate training initiatives with creative marketing that engaged management as a collaborative partner in developing a world-class sales organization.
  • Led the design and implementation of large-scale events that delivered continuous learning for the global sales organization with $1.8M budget.

5. Sales Process

Here's how directors of sales training use sales process:
  • Provided direct leadership and management of the call center team through the strategic alignment, planning and execution of sales process.
  • Conducted 24 three day Training Seminars over 3 year period to align all regions with sales process.

6. Training Curriculum

Here's how directors of sales training use training curriculum:
  • Led design, development and implementation of training curriculum for 4 launch products, including 1 co-promotion with another pharmaceutical organization.
  • Specialize in developing and applying training curriculum and developing people through exceptional leadership, management, and relationship building.

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7. Sales Leadership

Here's how directors of sales training use sales leadership:
  • Managed Instructor/designer team to deliver change management, technical/product, and sales leadership curriculum, via internal and external learning interventions.
  • Provided leadership and performance management coaching for sales leadership.

8. Hire Training

Here's how directors of sales training use hire training:
  • Revised new hire training process to improve efficiency and effectiveness - including revised on-line training and self-directed training materials.
  • Created and led new hire training program for over 200 sales associates per year.

9. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how directors of sales training use business development:
  • Presented in-depth product information and business development strategies to distributor groups on three continents.
  • Project management of corporate events, business development and revenue enhancement projects.

10. Field Training

Here's how directors of sales training use field training:
  • Provided classroom and field training, supporting 50-80 inside and outside sales reps.
  • Evaluated existing programs and materials, created new classroom and field training strategies.

11. Sales Strategies

Here's how directors of sales training use sales strategies:
  • Trained team on new sales strategies, efficient cold calling, and hard closing tactics.
  • Maintained technical proficiency with new/existing product lines in order to build sales strategies.

12. Blended Learning

Here's how directors of sales training use blended learning:
  • Serve as subject matter expert on technical content and develop curriculum for classroom based, virtual and blended learning platforms.
  • Utilized LMS system to deliver effective online training as part of a blended learning approach.

13. Subject Matter Experts

Here's how directors of sales training use subject matter experts:
  • Liaised with subject matter experts to develop new course curricula with particular emphasis on business-relevant strategy that could be implemented immediately.

14. Sales Professionals

Here's how directors of sales training use sales professionals:
  • Trained management team (leaders) to motivate and train effective sales professionals to deliver exciting and ethical presentations.
  • Recruited by President to develop and implement enterprise-wide sales network of highly skilled, highly paid sales professionals.

15. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how directors of sales training use product knowledge:
  • Worked with the group of Account Executives and Sales Managers in the field, improve their selling skills and product knowledge.
  • Facilitated Sr. Staff management training workshops, DISC profiles, Selling Skill Workshops, product Knowledge Workshops and Interview Process.
top-skills

What skills help Directors Of Sales Training find jobs?

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What skills stand out on director of sales training resumes?

Adry S. Clark Ph.D.Adry S. Clark Ph.D. LinkedIn profile

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all Directors of sales training possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for Directors of sales training?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What director of sales training skills would you recommend for someone trying to advance their career?

Kerri OrdersKerri Orders LinkedIn profile

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young Directors of sales training need?

Michael MikitkaMichael Mikitka LinkedIn profile

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.
Do you want to know more?
Read more about what experts have to say about director of sales training

List of director of sales training skills to add to your resume

Director of sales training skills

The most important skills for a director of sales training resume and required skills for a director of sales training to have include:

  • Sales Management
  • CRM
  • Training Sessions
  • Sales Organization
  • Sales Process
  • Training Curriculum
  • Sales Leadership
  • Hire Training
  • Business Development
  • Field Training
  • Sales Strategies
  • Blended Learning
  • Subject Matter Experts
  • Sales Professionals
  • Product Knowledge
  • Product Training
  • Sales Performance
  • Direct Reports
  • Sales Associates
  • Leadership Development
  • Sales Training
  • Sales
  • ROI
  • Sales Growth
  • Enterprise Sales
  • Development Programs
  • Sales Techniques
  • Training Classes
  • Direct Sales
  • Sales Reps
  • Sales Revenue
  • Account Management
  • Sales Tools
  • Sales People
  • Leadership Training
  • ELearning
  • Strategic Direction
  • Led Training
  • Professional Development
  • Trade Shows
  • Sales Consultants
  • HR
  • Sales Productivity
  • Sales Presentations
  • Customer Retention
  • Sales Executives
  • Continuous Improvement
  • Cold Calls

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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