Director of search engine optimization job description

About the Performance COE:

The Publicis Media Performance Center of Excellence is our team of cutting-edge performance marketers who create and drive performance marketing excellence across Publicis Media agencies. Our mission is to enable our agencies to operate as efficiently as possible while bringing industry leading performance marketing solutions to our clients. We enable our agencies through standardization of processes and best practices, leveraging our tools and solutions and delivering performance marketing training and education.

What You'll Do:

The Director of SEO is responsible for guiding the SEO teams in Publicis and performance content COE vision. The SEO Director is accountable for the implementation of SEO/content/CO solutions across Publicis media agencies to ensure seamless delivery of best practice and processes. Proven account management and team leadership experience is essential, along with experience in online marketing and digital media.

Role Objectives:

Practice Development

Facilitates the development and documentation of best practices for improving operational efficiencies within the team and across Publicis

Understands and explains the features and benefits of all Publicis performance products and services

Support agency client leadership with performance content products and services to elevate their performance engagements

Evaluates agency's client service delivery executions and support the development of each agency's performance content offering

Manage globally distributed delivery hub resources when needed

Supports the development of learning and development programs for performance content solutions

Pushes Publicis client teams to alter approach or pilot new ways of managing SEO

Excellent ability to renew client engagements and grow client investments in like or new initiatives and services

Experience creating and launching new service offerings

Demonstrated ability to successfully participate in new business situations and new client on-boarding

Lead connectivity of our performance content talent across agencies and create a culture of comradery

Team Leadership & Development

Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity

Motivates, leads, and manages internal teams, working collaboratively to help agency performance content teams drive programs that meet our clients' performance and business objectives

Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction

Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members

Conducts performance reviews and career path plans for direct reports

Job DescriptionSERVPRO of Hurst-Euless-Bedford Director of SEO


Candidate is expected to reside in the DFW metroplex as it will be a hybrid remote roll with set days in the office and in field with cross-functional teams



Position Description:
The Company is looking for a Director of SEO to lead up its Digital Marketing efforts. In this role as Director of SEO, you will develop cohesive SEO strategies designed to improve the Company’s search visibility across platforms.You will work across our portfolio, including multipl websites, building new websites, creating/posting blog content, ensuring local listing is optimized, managing ads etc. The Director of SEO will be responsible for building out our Digital Marketing team and managing all internal/external digital marketing partners.


Responsibilities


• You will partner with our Executive Leadership to establish an SEO-first implementation strategy that ensures best practices. Serve as an evangelist for SEO across SERVPRO Team Shaw, working with cross-functional teams to instill SEO best practices, update processes, and improve communication. Lead the selection and management of external tools & partner ecosystem. Build out internal teams over time to manage all aspects of Digital Marketing as well as partner closely with our external digital marketing graphic & content teams to establish content cadences.

• Content SEO – Create Blogs relevant to our industry using original content and leveraging and collaborating with our Digital Marketing partners. Conduct keyword/topic research, manage article workflows, optimize articles, QA SEO elements, work with content writers on article improvement strategy, and report on article performance

• Website Optimization/Organic Listings – provide website on-page SEO that includes metadata development, build website authority, content optimization, redirect management, optimization for search engine crawling and indexation, and internal link management. Prioritize Directory Listings and Directory Listing Management. You’ll ensure the index is healthy and crawls are efficient and focused on the highest value pages

• Local Listing Management – own all local SEO efforts including the management of directories, Google Business Profiles and Apple Map locations, including setup, verification, updates of locations, SEO optimization, metric tracking, posting and Q&A and review management. Create Authority for all Map listings and ensure maximization of citation sources, reviews, review management.

• Google Ads Management – Manage Paid Listings, Google Guarantee, Google Ads, Pay Per Click Etc.

• Site Auditing – perform regular and detailed SEO audits of Company websites to identify SEO challenges and areas for improvement, including on-page, off-page, local, and technical elements as well as Core Web Vitals performance

• Analysis and Reporting – monitor company web and offsite digital assets for progress toward ranking and organic traffic goals and providing reports and analysis explaining organic traffic trends as well as perform competitive and industry benchmarking. Deliver accurate forecasts for how your channel(s) will drive the business. establish program KPI’s and drive execution to achieve quarterly revenue to support overall company growth targets

• Social Media Marketing: Post content with schedules created by our digital marketing partners, and build out an engagement strategy for Twitter, LinkedIn, and Facebook Business.
• Stay up to date with the latest SEO and digital marketing latest trends and best practices, and communicate those to key stakeholders
• Budget & resource management for the channel

• Create, guide, and manage channel reporting and underlying data structure

Qualifications


• This role requires an individual with strong technical background, excellent communication skills and ability to translate business/marketing needs to technical requirements

• B.S. or M.S. degree in a quantitative field and 5+ years of progressive experience in SEO, Search Marketing, Web Development, Content Marketing, or related field

• Extensive knowledge of on-page SEO, technical SEO, and search engine ranking factors

• Experience with relevant SEO tools (ex: Botify, Screaming Frog, GSC, Brightedge, SEM Rush, etc.) and web analytics tools (ex: Google Analytics, Adobe, etc.)

• Ability to read, write, and troubleshoot basic JavaScript, HTML, and CSS

• Experience building pages and content in a Content Management System (CMS)

• Expertise in A/B and other testing methods and experience measuring SEO tactics via these methods

• High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment

• Strong cross-functional leadership skills with the ability to work with internal and external stakeholders

• Personal commitment to putting the customer first, prioritizing user experience above search engines and adhering to Google Webmaster Guidelines

• Clear communicator, with the ability to translate technical details to non-technical stakeholders

SERVPRO of Hurst-Euless-Bedford is an EOE M/F/D/V employer Each SERVPRO® Franchise is Independently Owned and Operated

Flexible work from home options available.

All employees of a SERVPRO® Franchise are hired by, employed by, and under the sole supervision and control of an independently owned and operated SERVPRO® Franchise. SERVPRO® Franchise employees are not employed by, jointly employed by, agents of, or under the supervision or control of Servpro Franchisor, LLC, in any manner whatsoever.

Silverback Strategies is a performance marketing agency on a mission to build the best agency culture. Our goal is to enable specialists to do what they do best so that our clients win every time. Silverback has won best places to work awards from Ad Age, Inc Magazine, The Washingtonian and The Washington Business Journal.

We're focused on growth - for our clients, company and staff. We've made the Inc 5000 list of fastest-growing private companies in the country each year since 2014. Our success is based on our people, a growing collection of A-plus performers who thrive in our environment.

We have a tight-knit team that's high-energy, competitive and fun. It's like working at a startup, minus the uncertainty. We live by our motto: we're in this together.

Our new Associate Director of SEO will serve as the subject matter expert in all things related to SEO within your assigned team. You will act as a true organic channel expert, developing and managing a portfolio of client strategies, mentoring and coaching a team of Account Managers, enhancing relationships, managing timelines and deliverables, and growing performance. You'll also serve as a “thought leader” for SEO within the agency, helping to drive Silverback's SEO product forward and contributing to the growth and success of our SEO vertical.

You will be considered the highest-level SME for all things SEO within your team and will function as the team lead and people manager for a team of 2-4 dedicated SEO resources at various experience levels. This self-motivated individual will inspire team members to do timely, high-quality work for their individual clients while also managing their own client portfolio, consisting of a few Tier 1 level clients that represent some of the agency's most important SEO engagements.

The Associate Director of SEO is expected to work cross-functionally, finding opportunities to enhance our clients' overall digital programs through SEO initiatives and complementary strategies with other services. You'll work closely with and report directly to the Vice President of SEO, with whom you'll take an active role in innovating on the continued development of Silverback's SEO best practices and product offerings. You'll also collaborate with experts in Paid Media, Analytics, Creative, Content, and Web Development. This person will overall be the true face of SEO within your team, and ultimately responsible for the success of clients' SEO programs.

Here's what we expect from our Associate Director of SEO, with responsibilities broken down into three categories:

Channel Expertise & InnovationResponsible for driving the strategy, innovation, and performance of multiple client SEO strategies and building long-lasting client relationships Directly plans, implements, and audits organic campaigns & SEO strategies that align with client KPIs and marketing goals Plays lead role in developing SEO channel strategy for clients, aligned with organizational and marketing goals and KPIsResponsible for quality of SEO deliverables, including alignment to client's marketing objectives Lead channel innovation efforts, ensuring clients' SEO strategies are following evolving SEO best practices Understand the client's industry, audience, and goals and stay on top of industry changes, trends & best practices, and search engine updates Independently stays up-to-date on industry trends and changes, emerging SEO technologies, and best practices, etc to proactively implement into your own client work - as well as sharing these updates and insights with your team.

Strategic Client RelationshipIdentify upsell opportunities for clients on your team Serves as the main SEO point of contact for clients in your portfolio - responsible for managing and maintaining positive relationships with clients Clearly communicates complex SEO strategy and execution details to clients, providing expert opinion on client questions Clearly and accurately communicate project timelines, managing client expectations, and adhering to established internal workflows

Team Collaboration & WorkflowWork closely with the Vice President of SEO to innovate on the continued development of Silverback's SEO best practices and product offerings Serve as an SEO “thought leader” within the agency - help drive Silverback's SEO product forward through proactive, cutting-edge industry knowledge and a genuine enthusiasm for SEO & digital marketing Translate channel strategy to time-bound, tactical roadmaps and delegate tactical execution to SEO Managers and Specialists when appropriate Mentors team members on SEO best practices & strategies and account management techniques Serve as a people manager and team lead for junior members of the SEO team, coaching individuals on performance and professional development, and promoting a positive, collaborative work environment while contributing to the team's growth Collaborates with Senior Paid Media Manager(s) and Team Leads on cross-channel marketing strategy for clients when relevant / shared client portfolios; collaborate with analytics, content, design, and dev team members Leverage internal project management tool to create and assign tasks, ensuring a smooth workflow among SEO team members on the team Utilizes and delegates appropriately to Silverback's Support Team to manage time and take tasks off your plate

What We're Looking For5+ years of agency experience (digital / performance marketing agencies) in SEO-specific roles Previous people management / team lead experience is a MUST-HAVEExperience with cross-functional digital marketing strategies Extensive experience with SEO website migrations Experience with Google Search ConsoleExperience with SEO Tools & Platforms such as Majestic SEO, SEMRush, Moz, BrightEdge, Conductor, etc Experience with analytics suites such as Core Metrics or Google AnalyticsExperience creating a personal website is a plus Basic HTML and CSS competency Advanced skill with Excel and/or Google SheetsOutstanding time management and organization skills The ability to work solo and with a team as needed

PERKS/BENEFITSUnlimited PTOComprehensive health, dental, vision, etc plans Peloton digital membership Weekly guided meditation Monthly Team EventsPaid Parental Leave 401(k) with Employer Match

WORK ENVIRONMENTWe're a remote friendly team. Whether you work remotely or out of our office (re-opening 2021 due to COVID-19), you'll be part of a remote work culture that emphasizes online communication (Slack, Zoom).We at Silverback pride ourselves on being an extremely tight-knit team. We boast an unparalleled culture of collaboration, empathy, and a truly "work hard, play hard" mentality.We are consistently recognized as a Top Workplace on Glassdoor, and were most recently awarded a prestigious 150 Top Workplaces of 2021 designation by the Washington Post. Apply today & discover for yourself what makes Silverback Strategies such a special place to work. We can't wait to hear from you!
Silverback Strategies is an equal opportunity employer. If you believe you meet the qualifications for the position, then we invite you to apply. We celebrate the free flow of conversation, ideas and opinions at Silverback, but actions such as bullying, discrimination, harassment or retaliation of any kind are strictly prohibited in our workplace. We are committed to providing a safe, open and accommodating environment that allows all of our team members to thrive. Employment decisions are made without regard to age, color, disability, family, genetic information, origin, race, religion, sex. For more information, we invite you to visit eeoc.gov.