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Become A Director Of Special Events

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Working As A Director Of Special Events

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $78,147

    Average Salary

What Does A Director Of Special Events Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

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How To Become A Director Of Special Events

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Do you work as a Director Of Special Events?

Director Of Special Events Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Director Of Events 3.0 years
Top Employers Before
Internship 5.9%
Director 5.0%
Manager 4.1%
Top Employers After
Director 6.9%
Owner 5.4%
President 5.3%
Consultant 4.1%

Do you work as a Director Of Special Events?

Director Of Special Events Demographics

Gender

Female

74.3%

Male

23.7%

Unknown

2.0%
Ethnicity

White

63.6%

Hispanic or Latino

14.5%

Black or African American

12.1%

Asian

6.2%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

46.2%

French

22.1%

Italian

5.8%

Chinese

3.8%

German

3.8%

Russian

2.9%

Mandarin

1.9%

Japanese

1.9%

Portuguese

1.0%

Greek

1.0%

Bosnian

1.0%

Filipino

1.0%

Deseret

1.0%

Norwegian

1.0%

Dari

1.0%

Hindi

1.0%

Danish

1.0%

Korean

1.0%

Croatian

1.0%

Arabic

1.0%
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Director Of Special Events Education

Schools

New York University

8.6%

George Washington University

8.6%

Florida State University

5.7%

Fashion Institute of Technology

5.7%

University of Alabama

5.2%

University of Phoenix

5.2%

University of Georgia

5.2%

Michigan State University

4.8%

San Diego State University

4.8%

Pennsylvania State University

4.3%

West Virginia University

4.3%

Johnson & Wales University

4.3%

University of Central Florida

4.3%

University of Missouri - Columbia

4.3%

DePaul University

4.3%

Florida International University

4.3%

Villanova University

4.3%

Hofstra University

4.3%

Northwestern University

3.8%

Temple University

3.8%
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Majors

Business

20.0%

Communication

16.8%

Marketing

9.7%

Public Relations

6.9%

Management

5.3%

Hospitality Management

4.7%

Psychology

4.4%

Journalism

3.9%

Political Science

3.8%

English

3.3%

Kinesiology

3.2%

Fine Arts

2.5%

Education

2.3%

Health Care Administration

2.0%

Sociology

2.0%

Recreation Management

2.0%

Liberal Arts

1.9%

Theatre

1.7%

Graphic Design

1.7%

Social Work

1.6%
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Degrees

Bachelors

55.2%

Masters

19.6%

Other

16.1%

Certificate

4.3%

Associate

3.4%

Doctorate

1.2%

Diploma

0.2%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Director Of Special Events Salaries

Job Title Company Location Start Date Salary
Executive Director/Special Events Manager Omaha Sports Commission Omaha, NE Sep 09, 2014 $190,000
Executive Director/Special Events Manager Omaha Sports Commission Omaha, NE Mar 01, 2011 $150,000
Executive Director/Special Events Manager Omaha Sports Commission Omaha, NE Sep 08, 2011 $150,000
Director of Promotions & Special Events Liberman Broadcasting, Inc. Burbank, CA Oct 23, 2009 $150,000
Director of Special Events Kuehne + Nagel, Inc. Forest Park, GA Jan 10, 2011 $104,400
Director, Int'l Sales & SR. Producer for Large Special Event Silver Birches Pasadena, CA Aug 01, 2015 $91,306
Director, Special Events Strategic Marketing Group LLC New York, NY Aug 01, 2016 $90,000
Director of Special Events Asia Las Vegas LLC Las Vegas, NV Jul 29, 2015 $85,000
Director of Special Events Asia Las Vegas LLC Las Vegas, NV Aug 12, 2013 $85,000
Director of Development & Special Events French Institute Alliance Francaise New York, NY Oct 01, 2012 $75,000
Promotion Event Director and Special Events Manage Tempo Networks, LLC Newark, NJ Apr 22, 2011 $72,280
Promotion Event Director/Special Events Manager Tempo Networks, LLC Newark, NJ Apr 02, 2011 $72,280
Special Events Director Cystic Fibrosis Foundation New York, NY Dec 12, 2009 $65,000
Assistant Director of Special Events Gay Men's Health Crisis New York, NY Jul 17, 2016 $62,566 -
$65,000
Director Special Events Asian Initiatives Eastern American Cancer Society, Inc. NY Nov 08, 2013 $55,500
DIR. of Special Events and International Clientele Ak Hospitality Group LLC New York, NY Feb 19, 2016 $54,262
Director of Development & Special Events French Institute Alliance Francaise New York, NY Oct 01, 2009 $50,000
Asst. Director, Club Sports & Special Events University of Illinois Champaign, IL Jan 11, 2015 $43,000
Asst. Director, Club Sports & Special Events University of Illinois Champaign, IL Nov 01, 2015 $43,000

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Top Skills for A Director Of Special Events

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  1. Special Events
  2. Financial Support
  3. Corporate Sponsors
You can check out examples of real life uses of top skills on resumes here:
  • Managed media relations for special events - candidate and organizational fund raisers
  • Solicited and closed financial support from diverse corporations and secured celebrity participation.
  • Draft all event-related outreach materials including solicitation letters, corporate sponsorship packages, invitations, newsletter articles and press releases.
  • Oversee and manage a 10,000 square foot banquet facility in the absence of the General Manager.
  • Planned and implemented marketing and promotional programs, including meetings, teleconferences, and special events/projects for groups from 10-5000 attendees.

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Top 10 Best States for Directors Of Special Events

  1. District of Columbia
  2. New York
  3. Rhode Island
  4. Colorado
  5. New Jersey
  6. Virginia
  7. California
  8. Massachusetts
  9. Michigan
  10. Pennsylvania
  • (115 jobs)
  • (301 jobs)
  • (17 jobs)
  • (132 jobs)
  • (148 jobs)
  • (156 jobs)
  • (1,409 jobs)
  • (207 jobs)
  • (159 jobs)
  • (182 jobs)

Top Director Of Special Events Employers

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