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Become A Director Of Strategic Business Development

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Working As A Director Of Strategic Business Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $136,000

    Average Salary

What Does A Director Of Strategic Business Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director Of Strategic Business Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Top Careers Before Director Of Strategic Business Development
Director 7.1%
Manager 6.8%
Top Careers After Director Of Strategic Business Development
President 6.8%
Principal 6.3%
Consultant 4.9%
Director 4.1%

Do you work as a Director Of Strategic Business Development?

Average Yearly Salary
$136,000
View Detailed Salary Report
$88,000
Min 10%
$136,000
Median 50%
$136,000
Median 50%
$136,000
Median 50%
$136,000
Median 50%
$136,000
Median 50%
$136,000
Median 50%
$136,000
Median 50%
$210,000
Max 90%
Best Paying Company
SanDisk
Highest Paying City
Boulder, CO
Highest Paying State
Wyoming
Avg Experience Level
3.1 years
How much does a Director Of Strategic Business Development make at top companies?
The national average salary for a Director Of Strategic Business Development in the United States is $136,680 per year or $66 per hour. Those in the bottom 10 percent make under $88,000 a year, and the top 10 percent make over $210,000.

Real Director Of Strategic Business Development Salaries

Job Title Company Location Start Date Salary
Director, Strategic Business Development Beta Capital Management LP Miami, FL Oct 01, 2010 $250,000
Director-Strategic Global Business Development Kizer Energy Inc. Houston, TX May 30, 2016 $180,024
Director, Strategic Business Development Sandisk Corporation Milpitas, CA Oct 06, 2010 $177,030
Director, Strategic Business Development Fluke Corporation Everett, WA Jan 01, 2015 $176,696
Director, Strategic Business Development Sandisk Corporation Milpitas, CA Jun 14, 2010 $173,576
Director-Strategic Global Business Development Alford Safety Services, Inc. Houston, TX Nov 01, 2014 $172,016
Director Strategic Business Transformation Hanger, Inc. Coraopolis, PA Aug 01, 2015 $170,000 -
$205,000
Director of Strategic Global Business Development Alford Safety Services, Inc. Houma, LA Nov 01, 2011 $170,000
Director of Strategic Global Business Development Alford Safety Services, Inc. Houston, TX Apr 01, 2012 $160,000
Director of Strategic Global Business Development Alford Safety Services, Inc. Houston, TX Apr 04, 2012 $160,000
Director Strategic Business Development BSH Home Appliances Corporation Huntington Beach, CA Feb 03, 2012 $157,590
Director Strategic Business Development Momentive Performance Materials USA Inc. Waterford, NY Nov 01, 2013 $155,000 -
$175,000
Global Director, Strategic Business Development HGST, Inc. San Jose, CA Aug 09, 2014 $155,000 -
$175,000
Director, Strategic Business Development North America Tomtom, Inc. Burlington, MA Jan 08, 2016 $140,000 -
$160,000
Director, Strategic Business Development Fluke Corporation Everett, WA Jan 01, 2014 $135,013 -
$177,440
Director, Strategic Business Development Roc Nation, LLC Los Angeles, CA Jan 08, 2016 $130,000
Business Development Director-Strategic Alliance B4 Consulting, Inc. Waltham, MA Sep 15, 2011 $120,000
Director of Strategic Business and Market Developm Sustainable Storage Systems LLC Tampa, FL Oct 01, 2013 $110,000
Director of Strategic Planning and Business Develo Atinum E&P, Inc. F/K/A Sterling Energy USA, Inc. Houston, TX Jan 01, 2010 $100,000 -
$200,000
Director of Strategic Planning and Business Develo Atinum E&P, Inc., F/K/A Sterling Energy USA., Inc. Houston, TX Jan 01, 2010 $100,000 -
$200,000
Director, Strategic Ecosystem and Business Develop Sap Labs, LLC Palo Alto, CA Feb 04, 2014 $99,306

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Top Skills for A Director Of Strategic Business Development

  1. Business Development
  2. Revenue Growth
  3. Strategic Partnerships
You can check out examples of real life uses of top skills on resumes here:
  • Coordinate the implementation and execution of strategic initiatives including business development, physician alignment/integration and clinical service line development.
  • Bean, Blockbuster and Dick's Sporting Goods resulting in 39% overall revenue growth during my first year.
  • Worked extensively with the legal and contracts departments to review online exchanges and marketplaces to determine strategic partnerships and relationships.
  • Served on the company's Strategic Initiatives Committee developing organizational initiatives for execution of corporate growth strategies;.
  • Partnered with clients in the Financial Services, Energy, Retail, Travel, Automotive and CPG industries.

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Top 10 Best States for Directors Of Strategic Business Development

  1. New York
  2. Virginia
  3. New Jersey
  4. Colorado
  5. Rhode Island
  6. California
  7. District of Columbia
  8. Washington
  9. Pennsylvania
  10. Arkansas
  • (1,976 jobs)
  • (975 jobs)
  • (784 jobs)
  • (506 jobs)
  • (119 jobs)
  • (4,536 jobs)
  • (326 jobs)
  • (727 jobs)
  • (935 jobs)
  • (106 jobs)

Director Of Strategic Business Development Demographics

Gender

Male

69.5%

Female

22.4%

Unknown

8.2%
Ethnicity

White

58.7%

Hispanic or Latino

14.9%

Black or African American

10.8%

Asian

10.8%

Unknown

4.8%
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Foreign Languages Spoken

Spanish

28.6%

French

11.4%

Portuguese

8.6%

German

8.6%

Russian

8.6%

Italian

8.6%

Chinese

5.7%

Mandarin

5.7%

Dutch

2.9%

Ukrainian

2.9%

Romanian

2.9%

Hebrew

2.9%

Cantonese

2.9%
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Director Of Strategic Business Development Education

Schools

New York University

8.3%

Pennsylvania State University

6.5%

Columbia University

6.5%

University of Pennsylvania

6.5%

University of Chicago

6.5%

George Washington University

5.6%

Michigan State University

5.6%

Northwestern University

5.6%

Arizona State University

4.6%

Stanford University

4.6%

University of Phoenix

4.6%

University of Southern California

4.6%

University of Utah

4.6%

Boston University

3.7%

Georgia Institute of Technology -

3.7%

Georgetown University

3.7%

University of Miami

3.7%

Northeastern University

3.7%

American InterContinental University

3.7%

University of Denver

3.7%
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Majors

Business

36.3%

Marketing

13.8%

Finance

11.8%

Management

9.0%

Communication

4.0%

Accounting

3.3%

Economics

3.0%

Electrical Engineering

2.3%

Chemical Engineering

2.0%

Law

2.0%

Political Science

1.8%

Computer Science

1.5%

Education

1.3%

Small Business Management

1.3%

Biology

1.3%

Psychology

1.3%

Sociology

1.3%

Computer Information Systems

1.3%

International Business

1.0%

Management Science

1.0%
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Degrees

Masters

49.5%

Bachelors

34.2%

Other

9.1%

Doctorate

4.2%

Certificate

1.7%

Associate

0.6%

Diploma

0.6%

License

0.2%
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Director Of Strategic Business Development Videos

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