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Become A Director Of Strategy

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Working As A Director Of Strategy

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $137,009

    Average Salary

What Does A Director Of Strategy Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director Of Strategy

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director Of Strategy Jobs

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Average Length of Employment
Manager, Strategy 2.6 years
Top Employers Before
Director 10.2%
Manager 7.3%
Consultant 6.8%
Associate 3.0%
Top Employers After
Director 8.3%
Consultant 7.3%
Principal 6.3%
President 3.9%

Do you work as a Director Of Strategy?

Director Of Strategy Demographics

Gender

Male

64.3%

Female

32.9%

Unknown

2.8%
Ethnicity

White

60.4%

Hispanic or Latino

12.8%

Asian

12.0%

Black or African American

11.3%

Unknown

3.6%
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Languages Spoken

Spanish

31.9%

French

14.6%

German

8.3%

Portuguese

6.9%

Chinese

6.3%

Mandarin

5.6%

Italian

4.2%

Korean

3.5%

Russian

3.5%

Japanese

3.5%

Carrier

2.1%

Arabic

2.1%

Hindi

1.4%

Greek

1.4%

Slovak

1.4%

Estonian

0.7%

Telugu

0.7%

Danish

0.7%

Ukrainian

0.7%

Malay

0.7%
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Director Of Strategy Education

Schools

Northwestern University

8.2%

New York University

8.0%

University of Chicago

6.9%

University of Pennsylvania

6.2%

Columbia University

6.0%

Duke University

5.8%

University of Texas at Austin

5.6%

Harvard University

5.3%

University of Phoenix

5.1%

Cornell University

4.9%

Massachusetts Institute of Technology

4.4%

University of Southern California

4.2%

Temple University

4.0%

Stanford University

4.0%

Southern Methodist University

4.0%

DePaul University

3.6%

Boston University

3.6%

Emory University

3.6%

Purdue University

3.3%

University of North Carolina at Chapel Hill

3.3%
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Majors

Business

31.7%

Marketing

13.8%

Finance

12.9%

Management

7.4%

Communication

4.9%

Political Science

3.2%

Accounting

2.9%

Economics

2.6%

Computer Science

2.6%

English

2.5%

Psychology

2.1%

Electrical Engineering

2.0%

Public Relations

2.0%

Journalism

1.8%

International Relations

1.5%

Education

1.3%

Mathematics

1.3%

Advertising

1.3%

Computer Information Systems

1.2%

Law

1.2%
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Degrees

Masters

50.2%

Bachelors

33.3%

Other

8.7%

Doctorate

3.7%

Certificate

2.8%

Associate

1.1%

Diploma

0.2%

License

0.0%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Director Of Strategy Salaries

Job Title Company Location Start Date Salary
Strategy Lead (Strategy Director) The Pub LLC New York, NY Oct 26, 2015 $300,000
Director, Strategy & Product Partnerships Adobe Systems Incorporated San Francisco, CA Dec 12, 2016 $247,646
Strategy Director Undercurrent Acquisition LLC New York, NY Apr 14, 2015 $226,448
Director, Strategy and Planning Hewlett Packard Enterprise Company Palo Alto, CA Aug 01, 2015 $222,827 -
$250,000
Director Corporate Strategy Intuit Inc. Mountain View, CA Jul 09, 2016 $222,600 -
$260,000
Director Strategy and Planning Hewlett-Packard Company Palo Alto, CA Feb 29, 2016 $217,547 -
$245,000
Director, Marketing Strategy Advance Magazine Publishers Inc. DBA COND? Nast New York, NY Aug 05, 2015 $215,000
Director, Strategy & Planning (M&A Integration, Operational Hewlett Packard Enterprise Company Palo Alto, CA Jun 15, 2016 $210,840 -
$296,590
Director Strategy and Planning Hewlett-Packard Company Palo Alto, CA Nov 13, 2015 $210,000 -
$232,001
Director of Strategy Pabst Brewing Company, LLC Santa Monica, CA Dec 16, 2015 $210,000
Director Strategy and Planning Hewlett-Packard Company Houston, TX Feb 18, 2016 $205,000 -
$265,000
Director, Strategy and Planning Hewlett-Packard Company Palo Alto, CA Jun 11, 2015 $200,000
Director of Global Strategies AGM Automotive, Inc. Troy, MI Sep 15, 2015 $200,000
Director of Strategy and Investment Research Spatial Consulting Inc. Pembroke Pines, FL Jan 11, 2016 $200,000
Strategy Director Microsoft Corporation Redmond, WA Jan 11, 2016 $167,500
Director Global Merchant Strategy Visa U.S.A. Inc. San Francisco, CA Jun 01, 2015 $165,980 -
$200,600
Director of Corporate Strategy EMR (USA Holdings) Inc. Bellmawr, NJ May 11, 2015 $165,000
Strategy Director Critical Mass (U.S.) Inc. New York, NY Apr 18, 2016 $165,000
Director, Design Strategy Implementation Pepsico, Inc. New York, NY Feb 09, 2016 $164,500
Director, Design Strategy Implementation Pepsico, Inc. NY Aug 23, 2016 $164,500
Director, Global Strategy Expedia, Inc. Bellevue, WA Jul 20, 2015 $161,000 -
$185,150
Director of Strategy Amplifier Strategies LLC San Francisco, CA Sep 21, 2015 $160,000
Director of Experience Strategy R/Ga Media Group Inc. New York, NY Mar 30, 2015 $145,000 -
$165,000
Director of Strategy Marc Jacobs International, LLC New York, NY Apr 02, 2016 $144,123 -
$154,123
Director, Corporate Strategy Shoretel, Inc. Austin, TX Jan 13, 2016 $143,146 -
$175,000
Strategy Director Media Planning Group USA LLC New York, NY Jul 12, 2015 $142,792
Director, Product Strategy Advance Magazine Publishers Inc. DBA Conde Nast New York, NY Jan 03, 2016 $142,100
Director, Marketing Strategy Sears Holdings Management Corporation Hoffman Estates, IL Jun 29, 2015 $142,000
Director of Business Strategy and Technology Greatland Home Health Services, Inc. Naperville, IL Nov 17, 2015 $141,600

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Top Skills for A Director Of Strategy

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  1. Revenue Growth
  2. Financial Statements
  3. Portfolio
You can check out examples of real life uses of top skills on resumes here:
  • Identify and secure prospective partnership opportunities with existing and/or new corporate or other partners in support of revenue growth and diversification.
  • Prepared reimbursement schedules for outside audit of financial statements and responding to audit questions related to reimbursement.
  • Own portfolio analysis and drive financial results based on industry analysis of potential profit pools and competitive status.
  • Analyzed and reviewed website traffic via Google Analytics to determine organic SEO/SEM effectiveness.
  • Develop annual strategic plan presented to Board in collaboration with business unit leaders.

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