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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Strategy Lead (Strategy Director)||The Pub LLC||New York, NY||Oct 26, 2015||$300,000|
|Director, Strategy & Product Partnerships||Adobe Systems Incorporated||San Francisco, CA||Dec 12, 2016||$247,646|
|Managing Director, Strategy||Initiative Media, LLC||Chicago, IL||Apr 18, 2016||$230,000 -
|Strategy Director||Undercurrent Acquisition LLC||New York, NY||Apr 14, 2015||$226,448|
|Director, Strategy and Planning||Hewlett Packard Enterprise Company||Palo Alto, CA||Aug 01, 2015||$222,827 -
|Director Corporate Strategy||Intuit Inc.||Mountain View, CA||Jul 09, 2016||$222,600 -
|Director Strategy and Planning||Hewlett-Packard Company||Palo Alto, CA||Feb 29, 2016||$217,547 -
|Director, Marketing Strategy||Advance Magazine Publishers Inc. DBA COND? Nast||New York, NY||Aug 05, 2015||$215,000|
|Senior Director-Strategy||ADP, LLC||Roseland, NJ||Jun 13, 2016||$212,098 -
|Director, Strategy & Planning (M&A Integration, Operational||Hewlett Packard Enterprise Company||Palo Alto, CA||Jun 15, 2016||$210,840 -
|Director Strategy and Planning||Hewlett-Packard Company||Palo Alto, CA||Nov 13, 2015||$210,000 -
|Director of Strategy||Pabst Brewing Company, LLC||Santa Monica, CA||Dec 16, 2015||$210,000|
|Director Strategy and Planning||Hewlett-Packard Company||Houston, TX||Feb 18, 2016||$205,000 -
|Senior Director, Strategy||Interbrandhealth Inc.||New York, NY||Jul 22, 2016||$169,000|
|Strategy Director||Microsoft Corporation||Redmond, WA||Jan 11, 2016||$167,500|
|Senior Director, Strategy||Interbrandhealth Inc.||New York, NY||Aug 03, 2015||$166,130|
|Director Global Merchant Strategy||Visa U.S.A. Inc.||San Francisco, CA||Jun 01, 2015||$165,980 -
|Director of Corporate Strategy||EMR (USA Holdings) Inc.||Bellmawr, NJ||May 11, 2015||$165,000|
|Strategy Director||Critical Mass (U.S.) Inc.||New York, NY||Apr 18, 2016||$165,000|
|Director, Design Strategy Implementation||Pepsico, Inc.||New York, NY||Feb 09, 2016||$164,500|
|Director, Design Strategy Implementation||Pepsico, Inc.||NY||Aug 23, 2016||$164,500|
|Director, Coverage Strategy and Analytics||T-Mobile USA, Inc.||Bellevue, WA||Aug 08, 2016||$148,000|
|Director, Coverage Strategy and Analytics||T-Mobile USA, Inc.||Bellevue, WA||Apr 30, 2015||$148,000|
|Director of Country Strategies||International Budget Partnership||Washington, DC||Nov 08, 2016||$147,465 -
|Director Marketing-CRM Strategy||Saks & Company LLC||New York, NY||Nov 18, 2015||$146,930|
|Director of Experience Strategy||R/Ga Media Group Inc.||New York, NY||Mar 30, 2015||$145,000 -
|Director of Strategy||Marc Jacobs International, LLC||New York, NY||Apr 02, 2016||$144,123 -
|Associate Director, Strategy||Icrossing Inc.||New York, NY||Jan 05, 2016||$144,123|
|Director, Corporate Strategy||Shoretel, Inc.||Austin, TX||Jan 13, 2016||$143,146 -
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