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What is a director of strategy & marketing and how to become one

Updated January 8, 2025
3 min read
Quoted experts
Tobias Sellier,
Richard Tate
There is more than meets the eye when it comes to being a director of strategy & marketing. For example, did you know that they make an average of $66.67 an hour? That's $138,668 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a director of strategy & marketing?

Tobias SellierTobias Sellier LinkedIn profile

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.
ScoreDirector Of Strategy & MarketingUS Average
Salary
8.6

Avg. Salary $138,668

Avg. Salary $59,228

Stability level
7.5

Growth rate 10%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 40.96%

male 59.04%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress level
7.5

Stress level is high

7.1 - high

Complexity level
9.0

Complexity level is advanced

7 - challenging

Work life balance
3.5

Work life balance is poor

6.4 - fair

Director of strategy & marketing career paths

Key steps to become a director of strategy & marketing

  1. Explore director of strategy & marketing education requirements

    Most common director of strategy & marketing degrees

    Bachelor's

    68.9 %

    Master's

    19.5 %

    Associate

    6.3 %
  2. Start to develop specific director of strategy & marketing skills

    SkillsPercentages
    Market Research10.57%
    Portfolio8.69%
    Digital Marketing8.46%
    Marketing Collateral6.12%
    Product Development4.24%
  3. Complete relevant director of strategy & marketing training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors of strategy & marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director of strategy & marketing based on U.S. Bureau of Labor Statistics data and data from real director of strategy & marketing resumes.
  4. Research director of strategy & marketing duties and responsibilities

    • Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
    • Support department in campaign tracking and analysis and refining strategies to improve ROI and cost savings.
    • Refine customer segments leading to reduce marketing cost and increase ROI as well as lift in conversion rates.
    • Direct the identification and development of reporting and analytics packages measuring sales and marketing outcomes against state business goals and metrics.
  5. Get director of strategy & marketing experience

    Generally, it takes 8-10 years to become a director of strategy & marketing. The most common roles before becoming a director of strategy & marketing include internship, marketing director team lead and account executive.
  6. Prepare your director of strategy & marketing resume

    When your background is strong enough, you can start writing your director of strategy & marketing resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director of strategy & marketing resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable director of strategy & marketing resume templates

    Build a professional director of strategy & marketing resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your director of strategy & marketing resume.
    Director Of Strategy & Marketing Resume
    Director Of Strategy & Marketing Resume
    Director Of Strategy & Marketing Resume
    Director Of Strategy & Marketing Resume
    Director Of Strategy & Marketing Resume
    Director Of Strategy & Marketing Resume
    Director Of Strategy & Marketing Resume
    Director Of Strategy & Marketing Resume
    Director Of Strategy & Marketing Resume
  7. Apply for director of strategy & marketing jobs

    Now it's time to start searching for a director of strategy & marketing job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first director of strategy & marketing job

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Average director of strategy & marketing salary

The average director of strategy & marketing salary in the United States is $138,668 per year or $67 per hour. Director of strategy & marketing salaries range between $98,000 and $196,000 per year.

Average director of strategy & marketing salary
$138,668 Yearly
$66.67 hourly

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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