The director of strategy and marketing is a crucial role for a company's overall branding and communications. They are responsible for creating and implementing marketing plans and strategies, creating a timeline of campaigns and promotions, and setting a marketing budget. They also do research work and analysis to get a better grasp of the customers and competitors in the industry.
This job holds a supervisory role and a director of strategy and marketing, leads the marketing team, and works hand-in-hand with the sales and customer relations departments. They most commonly work in private sectors, but they can also hold a position in charities, non-government organizations, and foundations.
The key skills of a director of strategy and marketing lie in project management, communications, leadership, research, and data analysis. They are required to have at least a bachelor's degree in business, marketing, or related fields. Preferably, they also hold an MBA or a graduate degree.
There is more than meets the eye when it comes to being a director of strategy & marketing. For example, did you know that they make an average of $64.05 an hour? That's $133,222 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many directors of strategy & marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a director of strategy & marketing, we found that a lot of resumes listed 16.5% of directors of strategy & marketing included market research, while 9.1% of resumes included portfolio, and 6.7% of resumes included business development. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the director of strategy & marketing job title. But what industry to start with? Most directors of strategy & marketing actually find jobs in the technology and manufacturing industries.
If you're interested in becoming a director of strategy & marketing, one of the first things to consider is how much education you need. We've determined that 53.0% of directors of strategy & marketing have a bachelor's degree. In terms of higher education levels, we found that 34.3% of directors of strategy & marketing have master's degrees. Even though most directors of strategy & marketing have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a director of strategy & marketing. When we researched the most common majors for a director of strategy & marketing, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on director of strategy & marketing resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a director of strategy & marketing. In fact, many director of strategy & marketing jobs require experience in a role such as internship. Meanwhile, many directors of strategy & marketing also have previous career experience in roles such as marketing director or account executive.