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Director Of Strategy & Marketing Careers

The director of strategy and marketing is a crucial role for a company's overall branding and communications. They are responsible for creating and implementing marketing plans and strategies, creating a timeline of campaigns and promotions, and setting a marketing budget. They also do research work and analysis to get a better grasp of the customers and competitors in the industry.

This job holds a supervisory role and a director of strategy and marketing, leads the marketing team, and works hand-in-hand with the sales and customer relations departments. They most commonly work in private sectors, but they can also hold a position in charities, non-government organizations, and foundations.

The key skills of a director of strategy and marketing lie in project management, communications, leadership, research, and data analysis. They are required to have at least a bachelor's degree in business, marketing, or related fields. Preferably, they also hold an MBA or a graduate degree.

There is more than meets the eye when it comes to being a director of strategy & marketing. For example, did you know that they make an average of $64.05 an hour? That's $133,222 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Director Of Strategy & Marketing Do

There are certain skills that many directors of strategy & marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

When it comes to the most important skills required to be a director of strategy & marketing, we found that a lot of resumes listed 16.5% of directors of strategy & marketing included market research, while 9.1% of resumes included portfolio, and 6.7% of resumes included business development. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the director of strategy & marketing job title. But what industry to start with? Most directors of strategy & marketing actually find jobs in the technology and manufacturing industries.

How To Become a Director Of Strategy & Marketing

If you're interested in becoming a director of strategy & marketing, one of the first things to consider is how much education you need. We've determined that 53.0% of directors of strategy & marketing have a bachelor's degree. In terms of higher education levels, we found that 34.3% of directors of strategy & marketing have master's degrees. Even though most directors of strategy & marketing have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a director of strategy & marketing. When we researched the most common majors for a director of strategy & marketing, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on director of strategy & marketing resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a director of strategy & marketing. In fact, many director of strategy & marketing jobs require experience in a role such as internship. Meanwhile, many directors of strategy & marketing also have previous career experience in roles such as marketing director or account executive.

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Average Salary
$133,222
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
61,413
Job Openings

Director Of Strategy & Marketing Career Paths

Top Careers Before Director Of Strategy & Marketing

Top Careers After Director Of Strategy & Marketing

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Director Of Strategy & Marketing

Directors Of Strategy & Marketing in America make an average salary of $133,222 per year or $64 per hour. The top 10 percent makes over $232,000 per year, while the bottom 10 percent under $76,000 per year.
Average Salary
$133,222

Best Paying Cities

City
ascdesc
Average Salarydesc
New York, NY
Salary Range108k - 224k$156k$156,278
Seattle, WA
Salary Range111k - 218k$156k$155,623
Atlanta, GA
Salary Range90k - 205k$136k$135,917
Portland, OR
Salary Range77k - 156k$110k$110,172
$77k
$224k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Marketing Director-Strategy
Marketing Director-Strategy
Robert Half
Robert Half
11/18/2020
11/18/2020
$100,00011/18/2020
$100,000
Director of Strategy & Marketing
Director of Strategy & Marketing
Foothill Deanza Community College
Foothill Deanza Community College
11/09/2019
11/09/2019
$92,08311/09/2019
$92,083
SR. Director, Strategy & Marketing
SR. Director, Strategy & Marketing
The Coca-Cola Company
The Coca-Cola Company
12/21/2018
12/21/2018
$173,00012/21/2018
$173,000
Global Director of Strategy and Marketing
Global Director of Strategy and Marketing
Penn Color, Inc.
Penn Color, Inc.
03/26/2018
03/26/2018
$203,75703/26/2018
$203,757
Global Director of Strategy and Marketing
Global Director of Strategy and Marketing
Penn Color, Inc.
Penn Color, Inc.
03/26/2018
03/26/2018
$203,75703/26/2018
$203,757
See More Recent Salaries

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Director Of Strategy & Marketing Demographics

Gender

male

53.9 %

female

37.7 %

unknown

8.3 %

Ethnicity

White

73.2 %

Hispanic or Latino

10.8 %

Asian

9.0 %

Foreign Languages Spoken

Spanish

35.4 %

French

12.5 %

Chinese

8.3 %
See More Demographics

Director Of Strategy & Marketing Education

Majors

Business
27.8 %
Marketing
22.0 %

Degrees

Bachelors

53.0 %

Masters

34.3 %

Associate

3.6 %

Top Colleges for Director Of Strategy & Marketings

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Public

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Public

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Public

In-State Tuition
$9,808
Enrollment
13,990
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Director Of Strategy & Marketing

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 16.5% of directors of strategy & marketing listed market research on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Director Of Strategy & Marketing

Some places are better than others when it comes to starting a career as a director of strategy & marketing. The best states for people in this position are New Jersey, Rhode Island, Minnesota, and North Carolina. Directors of strategy & marketing make the most in New Jersey with an average salary of $156,172. Whereas in Rhode Island and Minnesota, they would average $149,023 and $144,303, respectively. While directors of strategy & marketing would only make an average of $143,656 in North Carolina, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Director Of Strategy & Marketing Jobs:
210
Highest 10% Earn:
$241,000
Location Quotient:
1.11
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Minnesota

Total Director Of Strategy & Marketing Jobs:
1,171
Highest 10% Earn:
$239,000
Location Quotient:
1.13
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. North Carolina

Total Director Of Strategy & Marketing Jobs:
1,638
Highest 10% Earn:
$239,000
Location Quotient:
1.1
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Director Of Strategy & Marketing Employers

1. Honeywell
4.8
Avg. Salary: 
$131,295
Director Of Strategy & Marketings Hired: 
4+
2. Gannett
4.2
Avg. Salary: 
$195,676
Director Of Strategy & Marketings Hired: 
4+
3. HP
4.8
Avg. Salary: 
$183,214
Director Of Strategy & Marketings Hired: 
3+
4. AT&T
4.8
Avg. Salary: 
$157,703
Director Of Strategy & Marketings Hired: 
3+
5. FlyHomes
4.2
Avg. Salary: 
$140,086
Director Of Strategy & Marketings Hired: 
3+
6. Publicis Sapient
4.5
Avg. Salary: 
$207,349
Director Of Strategy & Marketings Hired: 
2+

Director Of Strategy & Marketing Videos

Updated October 2, 2020