What does a director of strategy & marketing do?
A director of strategy & marketing leads and oversees the marketing operations of an organization. They must set objectives and product roadmaps, establish timelines, coordinate marketing teams, liaise with internal and external parties, conduct extensive research and analyses, and develop strategic business plans to reach company goals. Most directors have the power to make decisions and delegate responsibilities among managers, and they can also participate in recruiting employees and developing marketing materials. Moreover, as a director of strategy & marketing, it is essential to empower staff to reach goals while implementing company policies and regulations.
Director of strategy & marketing responsibilities
Here are examples of responsibilities from real director of strategy & marketing resumes:
- Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
- Support department in campaign tracking and analysis and refining strategies to improve ROI and cost savings.
- Refine customer segments leading to reduce marketing cost and increase ROI as well as lift in conversion rates.
- Direct the identification and development of reporting and analytics packages measuring sales and marketing outcomes against state business goals and metrics.
- Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
Director of strategy & marketing skills and personality traits
We calculated that 11% of Directors Of Strategy & Marketing are proficient in Market Research, Portfolio, and Digital Marketing. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Directors Of Strategy & Marketing that have these skills listed on their resume here:
- Market Research, 11%
Conducted market research using high-quality market research databases as team manager
- Portfolio, 9%
Coordinated international new product portfolio and product development
- Digital Marketing, 8%
Designed and implemented customized campaign management and contact management tool for Direct Prospecting and Digital Marketing execution.
- Marketing Collateral, 6%
Created all marketing collateral, social media promotions, and promotional materials.
- Product Development, 4%
Transformed product development execution model from technical service to breakthrough focused.
- Business Development, 4%
Collaborated with business development and sales management to define product financing strategies to increase market share.
"market research," "portfolio," and "digital marketing" are among the most common skills that directors of strategy & marketing use at work. You can find even more director of strategy & marketing responsibilities below, including:
Analytical skills. To carry out their duties, the most important skill for a director of strategy & marketing to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Directors of strategy & marketing often use analytical skills in their day-to-day job, as shown by this real resume: "coordinated ordering, reviewing, analyzing the agent-prepared broker market analysis and developed action marketing plan. "
Communication skills. Many director of strategy & marketing duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a director of strategy & marketing will need this skill often in their role. This resume example is just one of many ways director of strategy & marketing responsibilities rely on communication skills: "directed internal and creative teams and agencies to develop innovative communications supporting brand positioning, corporate initiatives and customer segmentation strategies. "
Creativity. This is an important skill for directors of strategy & marketing to perform their duties. For an example of how director of strategy & marketing responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a director of strategy & marketing: "managed direction for website, social media, creative/production, media planning/buying and advertising strategies. ".
Interpersonal skills. director of strategy & marketing responsibilities often require "interpersonal skills." The duties that rely on this skill are shown by the fact that "managers must deal with a range of people in different roles, both inside and outside the organization." This resume example shows what directors of strategy & marketing do with interpersonal skills on a typical day: "mastered project management, team building, negotiating, needs analysis and interpersonal communication skills. "
Organizational skills. A commonly-found skill in director of strategy & marketing job descriptions, "organizational skills" is essential to what directors of strategy & marketing do. Director of strategy & marketing responsibilities rely on this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." You can also see how director of strategy & marketing duties rely on organizational skills in this resume example: "conduct market research and assess organizational structures, brand positioning, and marketing strategies. "
The three companies that hire the most director of strategy & marketings are:
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Compare different directors of strategy & marketing
Director of strategy & marketing vs. Marketing vice president
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
While similarities exist, there are also some differences between directors of strategy & marketing and marketing vice president. For instance, director of strategy & marketing responsibilities require skills such as "portfolio," "marketing collateral," "market analysis," and "identify trends." Whereas a marketing vice president is skilled in "analytics," "crm," "kpis," and "lead generation." This is part of what separates the two careers.
Marketing vice presidents earn the highest salaries when working in the retail industry, with an average yearly salary of $178,047. On the other hand, directors of strategy & marketing are paid more in the finance industry with an average salary of $164,449.On average, marketing vice presidents reach similar levels of education than directors of strategy & marketing. Marketing vice presidents are 2.8% less likely to earn a Master's Degree and 1.5% less likely to graduate with a Doctoral Degree.Director of strategy & marketing vs. Product director
The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.
Each career also uses different skills, according to real director of strategy & marketing resumes. While director of strategy & marketing responsibilities can utilize skills like "portfolio," "marketing collateral," "marketing campaigns," and "integrated marketing," product directors use skills like "product management," "product strategy," "project management," and "product roadmap."
On average, product directors earn a higher salary than directors of strategy & marketing. Some industries support higher salaries in each profession. Interestingly enough, product directors earn the most pay in the internet industry with an average salary of $155,810. Whereas directors of strategy & marketing have higher pay in the finance industry, with an average salary of $164,449.product directors earn similar levels of education than directors of strategy & marketing in general. They're 0.2% less likely to graduate with a Master's Degree and 1.5% less likely to earn a Doctoral Degree.Director of strategy & marketing vs. Account director
An account director is responsible for managing client accounts, monitoring budgets, and sales forecasting. Their goal is to maintain stable account management strategies, meet clients' demands, develop healthy professional partnerships that would generate revenues, increase profitability, and achieve the organization's long-term goals objectives. Account directors supervise the account management staff, ensuring the project's successful completion with the highest efficiency and accuracy. An account director also plans training programs to maximize their performance and productivity, especially when dealing with deadlines and clients' requests.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from director of strategy & marketing resumes include skills like "portfolio," "marketing collateral," "product development," and "market analysis," whereas an account director is more likely to list skills in "account management," "project management," "work ethic," and "healthcare. "
Account directors earn the highest salary when working in the professional industry, where they receive an average salary of $118,397. Comparatively, directors of strategy & marketing have the highest earning potential in the finance industry, with an average salary of $164,449.When it comes to education, account directors tend to earn lower degree levels compared to directors of strategy & marketing. In fact, they're 8.2% less likely to earn a Master's Degree, and 2.0% less likely to graduate with a Doctoral Degree.Director of strategy & marketing vs. Manager/marketing director
Types of director of strategy & marketing
Updated January 8, 2025
