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Director of technical sales skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical director of technical sales skills. We ranked the top skills for directors of technical sales based on the percentage of resumes they appeared on. For example, 13.4% of director of technical sales resumes contained crm as a skill. Continue reading to find out what skills a director of technical sales needs to be successful in the workplace.

15 director of technical sales skills for your resume and career

1. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how directors of technical sales use crm:

Developed sales pipeline of end-user accounts for a proprietary CRM system for the JDE Connect Software product.
Created and delivered Sales Force Automation and CRM solution to 2500 Remote Sales Engineers.

2. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how directors of technical sales use cloud:

Focused on growing new revenue streams through Cloud and Mobile platforms and through Vertical markets.
Unified Communications and Cloud solutions provider in Americas, EMEA and APAC.

3. Sales Process

Here's how directors of technical sales use sales process:

Developed and maintained company IT infrastructure for communication, collaboration, business development, project management and sales processes.
Worked closely with Product Marketing, Engineering, and Service-Support-Delivery to improve up-front sales process.

4. Enterprise Sales

Here's how directors of technical sales use enterprise sales:

Created and implementing strategic international market expansion plan, growing enterprise sales.
Achieved 131% of combined sales goal and 136% of management specified enterprise sales goal for 2015.

5. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how directors of technical sales use business development:

Manage and support team of account executives and business development representatives.
Trained and oversaw development of sales skills through effective communication, account management, new business development, and industry relations.

6. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how directors of technical sales use account management:

Developed Key Account Management Program.
Established a National Account and the National Account Management team for the American Farm Bureau Federation.

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7. Post Sales

Here's how directors of technical sales use post sales:

Conduct post sales site surveys to determine ample equipment space and available power source.
Managed the full sales cycle from functional requirement gathering to post sales support.

8. Pre Sales

Here's how directors of technical sales use pre sales:

Provide pre sales technical assistance to customers.

9. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how directors of technical sales use product management:

Revised Product Management processes significantly reducing data input errors and reducing set-up costs yielding annual salary ROI of 1:1.
Secured corporate Product Management agreement; strategies were subsequently implemented as new product options.

10. Sales

Here's how directors of technical sales use sales:

Launched and delivered marketing, product, sales and implementation planning/processes for reservation service provider program in conjunction with Trust International.
Initiated regional campaign to assess and grow field readiness of sales team to effectively communicate corporate software solutions and capabilities.

11. Sales Strategies

Here's how directors of technical sales use sales strategies:

Analyzed market data to identify competitive positioning, market expansion opportunities and develop customized sales strategies.
Articulated strategies to work the market via strategic plans and monthly action plans that outline the yearly and monthly sales strategies.

12. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how directors of technical sales use product development:

Serve as engineering department liaison in new product development and product improvement efforts.
Launch and coordination of product development initiatives for assigned markets.

13. Sales Organization

Sales organization is part of a firm or company's entire business organization, which is focused on the distribution of goods. The sales organization is responsible for the efficient allocation of goods and services to the client. This is also defined as the group of individuals working together to market a product and sell to consumers or clients. And the sales organization is tasked with planning and controlling activities to include recruitment, orientation, and training of employees and the assigning to their tasks, supervision, and motivation to perform well.

Here's how directors of technical sales use sales organization:

Hired, coached, directed and fostered highly effective direct management group and commission based field representative sales organization.
Improved lease cancellation rate and existing customer base revenues, while completely restructuring functional responsibilities for Inside Sales organization.

14. Saas

Here's how directors of technical sales use saas:

Recognized as trusted subject matter expert all in SaaS, virtual lab and eLearning services.
Promoted to emerging market role to identify potential growth channels/products that would grow long-term SaaS technology platform strategic interests Impact/Results:.

15. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how directors of technical sales use customer service:

Provided high quality customer service, sales and merchandising support for electronics department.
Provided customer service and technical support for an interior landscape company.

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What skills help Directors Of Technical Sales find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on director of technical sales resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all Directors of technical sales possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for Directors of technical sales?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What director of technical sales skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young Directors of technical sales need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a director of technical sales stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

Do you want to know more?

List of director of technical sales skills to add to your resume

The most important skills for a director of technical sales resume and required skills for a director of technical sales to have include:

CRM
Cloud
Sales Process
Enterprise Sales
Business Development
Account Management
Post Sales
Pre Sales
Product Management
Sales
Sales Strategies
Product Development
Sales Organization
Saas
Customer Service

Technical Sales Support
Marketing Campaigns
Direct Reports
Customer Relationships
R
ERP
Market Research
Professional Services
Business Processes
Product Line
ROI
Strategic Partnerships
Trade Shows
C-Level
Revenue Growth

Business Plan
Americas
Sales Revenue
Business Operations
Healthcare
Product Training
RFP
OEM
Windows
Technology Products
Contract Negotiations
Sales Pipeline
VoIP
IP
Inventory Control

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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