What does a director of technical sales do?
A director of technical sales oversees and directs an organization's sales operations, aiming for profit growth and optimal services. Their duties usually entail setting goals and product roadmaps, establishing sales strategies, developing sales programs and marketing projects, and conducting research to find business and client opportunities. They may also participate in securing deals with key clients and business partners, developing sales forecasts, and recruiting employees. Moreover, as a director of technical sales, it is essential to lead and empower staff to reach goals while implementing company standards and policies.
Director of technical sales responsibilities
Here are examples of responsibilities from real director of technical sales resumes:
- Deploy and manage team to efficient use of CRM and customer support platforms.
- Gather customer requirements, plan and manage technical trials with service providers to demonstrate end-to-end VoIP and data services.
- Manage during periods of dynamic challenge and change relative to start-up, turnaround and revitalization situations.
- Utilize AWS EC2 instances to deliver training in the cloud for clients and partners internationally.
- Develop internal scorecard to help prioritize projects base on alignment with corporate goals, ROI and TCO.
- Determine specifications for all integration with Linux, Java, Ajax, and Jscript work to be perform.
- Initiate regional campaign to assess and grow field readiness of sales team to effectively communicate corporate software solutions and capabilities.
- Set targets, monitor, review and initiate action plans to achieve target KPI's.
Director of technical sales skills and personality traits
We calculated that 13% of Directors Of Technical Sales are proficient in CRM, Cloud, and Sales Process. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.
We break down the percentage of Directors Of Technical Sales that have these skills listed on their resume here:
- CRM, 13%
Developed sales pipeline of end-user accounts for a proprietary CRM system for the JDE Connect Software product.
- Cloud, 10%
Focused on growing new revenue streams through Cloud and Mobile platforms and through Vertical markets.
- Sales Process, 5%
Developed and maintained company IT infrastructure for communication, collaboration, business development, project management and sales processes.
- Enterprise Sales, 5%
Created and implementing strategic international market expansion plan, growing enterprise sales.
- Business Development, 5%
Manage and support team of account executives and business development representatives.
- Account Management, 4%
Developed Key Account Management Program.
"crm," "cloud," and "sales process" are among the most common skills that directors of technical sales use at work. You can find even more director of technical sales responsibilities below, including:
Analytical skills. The most essential soft skill for a director of technical sales to carry out their responsibilities is analytical skills. This skill is important for the role because "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Additionally, a director of technical sales resume shows how their duties depend on analytical skills: "implemented data quality program to support flawless execution of business processes that leverage crm data. "
Communication skills. Another essential skill to perform director of technical sales duties is communication skills. Directors of technical sales responsibilities require that "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." Directors of technical sales also use communication skills in their role according to a real resume snippet: "established communication strategy that enabled revenue growth while retaining key customers. "
Customer-service skills. directors of technical sales are also known for customer-service skills, which are critical to their duties. You can see how this skill relates to director of technical sales responsibilities, because "when helping to make a sale, sales managers must listen and respond to the customer’s needs." A director of technical sales resume example shows how customer-service skills is used in the workplace: "directed and managed technical sales support for domestic and international customers. "
Leadership skills. A big part of what directors of technical sales do relies on "leadership skills." You can see how essential it is to director of technical sales responsibilities because "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." Here's an example of how this skill is used from a resume that represents typical director of technical sales tasks: "deliver itm leadership and support global sales objectives and presales practices to achieve quarterly/annual sales targets. "
The three companies that hire the most director of technical saless are:
- Oracle37 directors of technical sales jobs
- Crestron Electronics
13 directors of technical sales jobs
- Visa4 directors of technical sales jobs
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Director of technical sales vs. Sales vice president
Sales vice presidents are top-level executives at a sales, retail, or marketing corporation. Primarily these executives are tasked to direct and lead a sales department or team within the organization. Their objective is to meet or even exceed the sales or marketing standards set for a successful business operation. They manage brands, deploy sales, and distribute the channels of the company. Also, they oversee the internal operations of the organization to establish customer relationships.
There are some key differences in the responsibilities of each position. For example, director of technical sales responsibilities require skills like "cloud," "post sales," "pre sales," and "product management." Meanwhile a typical sales vice president has skills in areas such as "sales management," "sales strategy," "customer satisfaction," and "sales targets." This difference in skills reveals the differences in what each career does.
Sales vice presidents tend to make the most money working in the finance industry, where they earn an average salary of $150,209. In contrast, directors of technical sales make the biggest average salary, $114,755, in the technology industry.The education levels that sales vice presidents earn slightly differ from directors of technical sales. In particular, sales vice presidents are 3.5% less likely to graduate with a Master's Degree than a director of technical sales. Additionally, they're 0.4% more likely to earn a Doctoral Degree.Director of technical sales vs. Business development director
A business development director specializes in crafting plans and strategies to develop the relationship between the brand, clients, and other key characters in the industry. It is their responsibility to examine and understand everything about the brand and figure out which areas require improvement or changes. They must also conduct a thorough marketing analysis and remain updated on the latest trends in the market to identify new opportunities that would improve customer satisfaction. Furthermore, they must also communicate with all clients, even appear on public gatherings to strengthen brand awareness.
Each career also uses different skills, according to real director of technical sales resumes. While director of technical sales responsibilities can utilize skills like "cloud," "post sales," "pre sales," and "product management," business development directors use skills like "patients," "project management," "client relationships," and "business relationships."
On average, business development directors earn a higher salary than directors of technical sales. Some industries support higher salaries in each profession. Interestingly enough, business development directors earn the most pay in the finance industry with an average salary of $124,195. Whereas directors of technical sales have higher pay in the technology industry, with an average salary of $114,755.In general, business development directors achieve similar levels of education than directors of technical sales. They're 2.1% more likely to obtain a Master's Degree while being 0.4% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for Directors of technical sales in the next 3-5 years?
Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation
Director of technical sales vs. Regional sales director
A regional sales director is responsible for monitoring sales quotas for a specific area or region, developing sales strategies, and adjusting existing techniques to increase revenues and achieve its profitability goals. Regional sales directors manage marketing campaigns, analyze current market trends to meet consumer demands, plan promotional events, handle employees' sales training programs, and coordinate with multiple sales teams to implement effective sales processes. A regional sales director must have excellent leadership and communication skills, especially managing customers' inquiries and concerns and resolving complaints.
The required skills of the two careers differ considerably. For example, directors of technical sales are more likely to have skills like "cloud," "post sales," "product management," and "sales." But a regional sales director is more likely to have skills like "regional sales," "sales management," "salesforce," and "patients."
Regional sales directors earn the best pay in the pharmaceutical industry, where they command an average salary of $157,646. Directors of technical sales earn the highest pay from the technology industry, with an average salary of $114,755.When it comes to education, regional sales directors tend to earn similar degree levels compared to directors of technical sales. In fact, they're 3.8% less likely to earn a Master's Degree, and 0.6% less likely to graduate with a Doctoral Degree.Director of technical sales vs. National sales director
A national sales director is responsible for monitoring the sales targets and performance of the sales force across the country's regions. National sales directors handle the execution and release of goods and services according to market trends and public demands. They strategize on related business opportunities to identify additional resources that would increase the company's revenue and profitability. A national sales director conducts data and statistical analysis to determine pricing techniques, considering the availability of supplies and its market demands.
Even though a few skill sets overlap between directors of technical sales and national sales directors, there are some differences that are important to note. For one, a director of technical sales might have more use for skills like "cloud," "post sales," "pre sales," and "product management." Meanwhile, some responsibilities of national sales directors require skills like "salesforce," "sales management," "sales targets," and "sales training. "
National sales directors enjoy the best pay in the pharmaceutical industry, with an average salary of $110,884. For comparison, directors of technical sales earn the highest salary in the technology industry.national sales directors reach similar levels of education compared to directors of technical sales, in general. The difference is that they're 4.5% more likely to earn a Master's Degree, and 0.7% more likely to graduate with a Doctoral Degree.Types of director of technical sales
Updated January 8, 2025











