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Become A Director Of User Experience

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Working As A Director Of User Experience

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $130,119

    Average Salary

What Does A Director Of User Experience Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Director Of User Experience

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director Of User Experience Demographics

Gender

Male

67.8%

Female

30.0%

Unknown

2.2%
Ethnicity

White

63.0%

Hispanic or Latino

13.9%

Black or African American

10.9%

Asian

7.4%

Unknown

4.7%
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Languages Spoken

French

22.7%

Spanish

22.7%

German

9.1%

Japanese

9.1%

Chinese

4.5%

Greek

4.5%

Hindi

4.5%

Tagalog

4.5%

Mandarin

4.5%

Korean

4.5%

Arabic

4.5%

Italian

4.5%
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Director Of User Experience Education

Schools

University of Phoenix

8.8%

Georgetown University

7.5%

Syracuse University

6.3%

DePaul University

6.3%

University of Texas at Austin

6.3%

Arizona State University

5.0%

Georgia Institute of Technology -

5.0%

New York University

5.0%

Full Sail University

5.0%

Rochester Institute of Technology

5.0%

Massachusetts Institute of Technology

5.0%

University of California - Irvine

5.0%

University of Florida

3.8%

University of Richmond

3.8%

Academy of Art University

3.8%

Boston University

3.8%

University of California - San Diego

3.8%

Art Institute of Colorado

3.8%

Iowa State University

3.8%

University of Pittsburgh -

3.8%
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Majors

Graphic Design

20.7%

Business

13.9%

Fine Arts

7.9%

Design And Visual Communication

5.6%

Marketing

5.3%

Computer Science

4.5%

Photography

4.1%

Communication

3.8%

Political Science

3.8%

Computer Applications

3.8%

Education

3.4%

Management

3.4%

Psychology

3.4%

Human Computer Interaction

3.4%

English

3.0%

Kinesiology

2.6%

Information Systems

1.9%

Journalism

1.9%

Educational Leadership

1.9%

Computer Information Systems

1.9%
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Degrees

Bachelors

44.5%

Masters

25.8%

Other

16.8%

Associate

4.4%

Certificate

4.1%

Doctorate

4.1%

Diploma

0.2%
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Real Director Of User Experience Salaries

Job Title Company Location Start Date Salary
Director of Engineering, User Experience ROKU, Inc. Los Gatos, CA Dec 19, 2016 $350,000
Director of User Experience Bartle Bogle Hegarty, LLC New York, NY Jun 20, 2011 $200,000
Director, Ediscovery User Experience NUIX North America, Inc. San Francisco, CA Sep 16, 2013 $198,800
Director of Global Commerce UX Godaddy.Com, LLC Scottsdale, AZ Aug 16, 2016 $191,288
Director of Global Commerce UX Godaddy.Com, LLC Scottsdale, AZ Aug 16, 2016 $190,000
Group Director User Experience and Search Rexel Holdings USA, Corp. Dallas, TX Sep 09, 2015 $190,000
Director of UX & Product Strategy Capital Integration Systems LLC New York, NY Nov 17, 2014 $190,000
UX Director Droga5, LLC New York, NY Oct 29, 2012 $190,000
Human Experience Strategy Director Starcom Mediavest Group, Inc. Chicago, IL Feb 01, 2012 $189,000
Director of UX & Product Strategy Capital Integration Systems LLC New York, NY Feb 17, 2014 $185,000
Director of UX Design Lumos Labs, Inc. San Francisco, CA Jan 12, 2016 $184,500
Experience Director Razorfish, LLC Chicago, IL Nov 30, 2012 $181,696 -
$201,696
Senior Director, Ecom Creative User Experience Ralph Lauren Corporation New York, NY Jan 15, 2012 $180,000
Director of Visitor Experience Whitney Museum of American Art New York, NY Mar 01, 2014 $150,500 -
$190,800
Director, User Experience Citrix Systems, Inc. Goleta, CA Oct 10, 2014 $150,000 -
$170,000
Director, User Experience Edifecs, Inc. Seattle, WA Mar 14, 2011 $150,000
Director of UX Engineering (IT) Modus Associates LLC New York, NY Sep 26, 2016 $150,000
Director of User Experience and Technology Pappas Group, Inc. Arlington, VA Sep 26, 2013 $150,000 -
$200,000
User Interface Director Squarespace, Inc. New York, NY Dec 01, 2013 $150,000 -
$175,000
Director-UX (User Experience) Jet.Com, Inc. Hoboken, NJ Jul 24, 2015 $150,000
Director-UX (User Experience) Jet.Com, Inc. Hoboken, NJ Mar 21, 2016 $150,000
Associate Director, User Experience Possible Worldwide LLC Cincinnati, OH Jul 10, 2016 $123,718
Assistant Director, User Experience Moody's Analytics, Inc. New York, NY Jan 10, 2016 $122,004
Director, Booking Experience Discover Products Inc. Riverwoods, IL May 25, 2014 $121,500 -
$143,000
Director of User Experience Strategy Angie's List, Inc. Indianapolis, IN Feb 08, 2016 $120,000 -
$150,000
Director, User Experience and Design Premier, Inc. Charlotte, NC Feb 28, 2011 $120,000
UX Director Swype Inc. Seattle, WA Apr 25, 2011 $120,000
Director of User Interface Sailthru, Inc. New York, NY Apr 23, 2012 $120,000

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Top Skills for A Director Of User Experience

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  1. Web Design
  2. User Interface
  3. Product Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Pioneered Razorfish's use of user personas - a new, revolutionary user design concept for web design.
  • Analyze requirements and design user interfaces, which most effectively implement requirements.
  • Provided instrumental leadership in product strategy, prioritization, and road-mapping.
  • Conducted evaluations and usability tests for client websites.
  • Manage teams comprised of information architects, art directors, designers, copywriters and client-side builders.

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Top Director Of User Experience Employers

Jobs From Top Director Of User Experience Employers

Director Of User Experience Videos

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