How To Become A Director, Online Marketing: What It Is and Career Path

What is a director, online marketing and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Tobias Sellier,

Richard Tate

The average director, online marketing salary is $115,982. The most common degree is a bachelor's degree degree with an marketing major. It usually takes 8-10 years of experience to become a director, online marketing. Directors, online marketing with a Google Data Analytics Professional Certificate certification earn more money. Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a director, online marketing?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreDirector, Online MarketingUS Average

Salary

8.0

Avg. Salary $115,982

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 32.91%

male 67.09%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a director, online marketing

Explore director, online marketing education requirements

Most common director, online marketing degrees

Bachelor's

78.5 %

Master's

14.6 %

Associate

3.9 %

Start to develop specific director, online marketing skills

Skills	Percentages
Website Traffic	16.74%
Email Campaigns	7.23%
Content Strategy	6.61%
Google Analytics	5.39%
Digital Marketing	5.04%

Complete relevant director, online marketing training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New directors, online marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a director, online marketing based on U.S. Bureau of Labor Statistics data and data from real director, online marketing resumes.

Research director, online marketing duties and responsibilities

Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Develop web components using JSP, Servlets, JavaScript, HTML, and CSS.
Create adverts with Facebook, ad words with Google, and contact researchers at WebMD to find diverse consumers.
Produce profit & loss and revenue forecasting models using customer lifetime value, CPA, ROI and key operating metrics.

Get director, online marketing experience

Generally, it takes 8-10 years to become a director, online marketing. The most common roles before becoming a director, online marketing include marketing manager, marketing director team lead and online marketing manager.

Prepare your director, online marketing resume

When your background is strong enough, you can start writing your director, online marketing resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a director, online marketing resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable director, online marketing resume templates

Build a professional director, online marketing resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your director, online marketing resume.