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Working as a Director, Online Marketing

There is more than meets the eye when it comes to being a director, online marketing. For example, did you know that they make an average of $53.47 an hour? That's $111,218 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Director, Online Marketing Do

There are certain skills that many directors, online marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, creativity and communication skills.

When it comes to the most important skills required to be a director, online marketing, we found that a lot of resumes listed 15.0% of directors, online marketing included website traffic, while 6.9% of resumes included analytics, and 6.8% of resumes included email campaigns. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the director, online marketing job title. But what industry to start with? Most directors, online marketing actually find jobs in the media and retail industries.

How To Become a Director, Online Marketing

If you're interested in becoming a director, online marketing, one of the first things to consider is how much education you need. We've determined that 57.2% of directors, online marketing have a bachelor's degree. In terms of higher education levels, we found that 31.0% of directors, online marketing have master's degrees. Even though most directors, online marketing have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a director, online marketing. When we researched the most common majors for a director, online marketing, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on director, online marketing resumes include associate degree degrees or doctoral degree degrees.

You may find that experience in other jobs will help you become a director, online marketing. In fact, many director, online marketing jobs require experience in a role such as marketing manager. Meanwhile, many directors, online marketing also have previous career experience in roles such as marketing director or online marketing manager.

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Average Salary$111,218
Job Growth Rate8%

Director, Online Marketing Jobs

Director, Online Marketing Career Paths

Top Careers Before Director, Online Marketing

Top Careers After Director, Online Marketing

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Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Director, Online Marketing

Directors, Online Marketing in America make an average salary of $111,218 per year or $53 per hour. The top 10 percent makes over $166,000 per year, while the bottom 10 percent under $74,000 per year.
Average Salary
$111,218

Best Paying Cities

City
Average Salary
Palo Alto, CA
Salary Range108k - 198k$146k$146,496
Bellevue, WA
Salary Range101k - 165k$130k$129,887
Houston, TX
Salary Range87k - 176k$124k$124,393
Hoffman Estates, IL
Salary Range87k - 159k$118k$118,089
New York, NY
Salary Range86k - 156k$116k$116,234
Coeur dAlene, ID
Salary Range72k - 121k$94k$94,152
$55k
$198k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Director, Online Marketing Strategy
Director, Online Marketing Strategy
Thrasio, Inc.
Thrasio, Inc.
09/03/2019
09/03/2019
$100,00009/03/2019
$100,000
Director of Online Marketing & Strategy Performance
Director of Online Marketing & Strategy Performance
Maestroqa, Inc.
Maestroqa, Inc.
08/28/2019
08/28/2019
$85,00008/28/2019
$85,000
Director of Online Marketing & Strategy Performance
Director of Online Marketing & Strategy Performance
Maestroqa, Inc.
Maestroqa, Inc.
08/27/2019
08/27/2019
$85,00008/27/2019
$85,000
Director of Online Marketing Strategy & Performance
Director of Online Marketing Strategy & Performance
Televideo Services, Inc.
Televideo Services, Inc.
01/15/2019
01/15/2019
$42,00001/15/2019
$42,000
Online Marketing Director
Online Marketing Director
Easy Access LLC
Easy Access LLC
11/21/2018
11/21/2018
$111,00011/21/2018
$111,000
See More Recent Salaries

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Director, Online Marketing Demographics

Gender

male

64.6 %

female

31.6 %

unknown

3.8 %

Ethnicity

White

74.8 %

Hispanic or Latino

11.0 %

Asian

7.4 %

Foreign Languages Spoken

Spanish

45.9 %

French

16.2 %

Portuguese

8.1 %
See More Demographics

Director, Online Marketing Education

Majors

Marketing
23.0 %
Business
21.5 %

Degrees

Bachelors

57.2 %

Masters

31.0 %

Certificate

4.8 %

Top Colleges for Director, Online Marketings

1. University of Georgia

Athens, GA

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY

In-State Tuition
$9,808
Enrollment
13,990
See More Education Info

Entry Level Jobs For Becoming A Director, Online Marketing

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Full Time
Part Time
Internship
Temporary

Top Skills For a Director, Online Marketing

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 15.0% of directors, online marketing listed website traffic on their resume, but soft skills such as analytical skills and creativity are important as well.

Best States For a Director, Online Marketing

Some places are better than others when it comes to starting a career as a director, online marketing. The best states for people in this position are West Virginia, Hawaii, Minnesota, and California. Directors, online marketing make the most in West Virginia with an average salary of $135,344. Whereas in Hawaii and Minnesota, they would average $130,165 and $129,229, respectively. While directors, online marketing would only make an average of $129,170 in California, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Director, Online Marketing Jobs:
92
Highest 10% Earn:
$203,000
Location Quotient:
1.38
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. California

Total Director, Online Marketing Jobs:
4,158
Highest 10% Earn:
$215,000
Location Quotient:
1.71
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Minnesota

Total Director, Online Marketing Jobs:
376
Highest 10% Earn:
$209,000
Location Quotient:
0.88
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Director, Online Marketing Employers

1. Sears Holdings
3.8
Avg. Salary: 
$37,252
Director, Online Marketings Hired: 
8+
2. American Express
4.8
Avg. Salary: 
$67,062
Director, Online Marketings Hired: 
4+
3. Gannett
4.2
Avg. Salary: 
$52,157
Director, Online Marketings Hired: 
3+
4. Staples
4.6
Avg. Salary: 
$44,858
Director, Online Marketings Hired: 
3+
5. Estee Lauder
4.7
Avg. Salary: 
$65,525
Director, Online Marketings Hired: 
3+
6. Hotel Services
4.2
Avg. Salary: 
$31,344
Director, Online Marketings Hired: 
3+

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Updated October 2, 2020