A director of product marketing is responsible for developing and directing all the marketing activities of a particular product, product line, or market. He/She or she performs product pricing, packaging, and positioning to target customers. They also lead a team of product marketing managers in the facilitation of product communications and campaign strategies, and the ultimate objective is to create demand for products and increase sales.

A director of product marketing works closely with internal stakeholders such as product development, finance, sales, communications, and corporate marketing departments. A successful director of product marketing should have vast experience in product marketing and should be a subject matter expert in a particular product or market. He/She or she should also have leadership skills, analytical skills, writing skills, communication skills, research skills, and problem-solving skills.

A director of product marketing works 40 hours a week Monday to Friday from 9 to 5. The job involves a bit of traveling when meeting with external stakeholders such as media personnel.

What Does a Director, Product Marketing Do

There are certain skills that many directors, product marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Director, Product Marketing does

How To Become a Director, Product Marketing

If you're interested in becoming a director, product marketing, one of the first things to consider is how much education you need. We've determined that 74.6% of directors, product marketing have a bachelor's degree. In terms of higher education levels, we found that 21.5% of directors, product marketing have master's degrees. Even though most directors, product marketing have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Director, Product Marketing

Director, Product Marketing Career Paths

Average Salary for a Director, Product Marketing

Directors, Product Marketing in America make an average salary of $141,699 per year or $68 per hour. The top 10 percent makes over $205,000 per year, while the bottom 10 percent under $97,000 per year.
Average Director, Product Marketing Salary
$141,699 Yearly
$68.12 hourly
$97,000
10 %
$141,000
Median
$205,000
90 %

What Am I Worth?

salary-calculator

Director, Product Marketing Education

Director, Product Marketing Majors

22.0 %
16.4 %

Director, Product Marketing Degrees

Bachelors

74.6 %

Masters

21.5 %

Associate

2.1 %

Top Colleges for Director, Product Marketings

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990

Top Skills For a Director, Product Marketing

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.5% of directors, product marketing listed market research on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Director, Product Marketing Resume templates

Zippia allows you to choose from different easy-to-use Director, Product Marketing templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Director, Product Marketing resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Director, Product Marketing Resume
Director, Product Marketing Resume
Director, Product Marketing Resume
Director, Product Marketing Resume
Director, Product Marketing Resume
Director, Product Marketing Resume
Director, Product Marketing Resume
Director, Product Marketing Resume
Director, Product Marketing Resume
Director, Product Marketing Resume
Director, Product Marketing Resume
Director, Product Marketing Resume
Director, Product Marketing Resume
Director, Product Marketing Resume
Director, Product Marketing Resume
Director, Product Marketing Resume

Director, Product Marketing Demographics

Director, Product Marketing Gender Distribution

Male
Male
75%
Female
Female
25%

After extensive research and analysis, Zippia's data science team found that:

  • Among directors, product marketing, 25.3% of them are women, while 74.7% are men.

  • The most common race/ethnicity among directors, product marketing is White, which makes up 71.2% of all directors, product marketing.

  • The most common foreign language among directors, product marketing is Spanish at 29.3%.

Online Courses For Director, Product Marketing That You May Like

Advertising Disclosure  
Product Launch: How to Go to Market Product Marketing Plan
udemy
4.5
(296)

Marketing Strategy, Product Marketing, Product Marketing Manager, Product Management, Product Manager, Marketing Plan...

Become a Product Marketing Manager Product Management
udemy
4.4
(512)

Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...

Product Management Fundamentals: Awesome Product Roadmaps
udemy
4.2
(1,333)

Build Awesome Roadmaps To Impress Your Colleagues Wow Your Superiors And Gain More Customers...

Show More Director, Product Marketing Courses
Job type you want
Full Time
Part Time
Internship
Temporary

Best States For a Director, Product Marketing

Some places are better than others when it comes to starting a career as a director, product marketing. The best states for people in this position are California, Washington, Oregon, and Alaska. Directors, product marketing make the most in California with an average salary of $163,937. Whereas in Washington and Oregon, they would average $155,997 and $149,027, respectively. While directors, product marketing would only make an average of $147,859 in Alaska, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Oregon

Total Director, Product Marketing Jobs:
1,087
Highest 10% Earn:
$219,000
Location Quotient:
1.15

2. California

Total Director, Product Marketing Jobs:
7,631
Highest 10% Earn:
$238,000
Location Quotient:
1.15

3. Pennsylvania

Total Director, Product Marketing Jobs:
3,081
Highest 10% Earn:
$192,000
Location Quotient:
1.16
Full List Of Best States For Directors, Product Marketing

How Do Director, Product Marketing Rate Their Jobs?

Working as a Director, Product Marketing? Share your experience anonymously.
Do you work as a Director, Product Marketing?
Rate how you like work as Director, Product Marketing. It's anonymous and will only take a minute.

Top Director, Product Marketing Employers

Most Common Employers For Director, Product Marketing

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1VMware$195,397$93.949
2Cadence Design Systems$176,736$84.9711
3Microsoft$170,144$81.8032
4CyberCoders$158,769$76.339
5Workiva$153,975$74.0314
6Salesforce$152,487$73.3195
7Johnson & Johnson$146,529$70.4510
8EMC$145,652$70.0318
9Oracle$144,008$69.2310
10IBM$142,807$68.669

Director, Product Marketing Videos

Becoming a Director, Product Marketing FAQs

How long does it take to become a product marketing manager?

It takes around 7 to 10 years to become a product marketing manager. To start, you will need at least a 4-year degree in marketing, business, or related field. After that, you will need at least three years of work experience, including a significant amount of that time spent supervising projects.

How much do product marketing directors make?

Product marketing directors make $174,013 a year, on average. The range in salary for a product marketing director typically falls between $154,693 and $196,053 a year. Factors such as location and company type impact how much a product marketing director can make.

How much does a marketing product manager make?

A marketing product manager makes $106,627 a year. This can start as low as $71,000 a year to as high as $160,000 a year. Factors such as location and company type impact how much you can earn as a marketing product manager.

Search For Director, Product Marketing Jobs