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Become A Director, Product Marketing

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Working As A Director, Product Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $125,076

    Average Salary

What Does A Director, Product Marketing Do

A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.

How To Become A Director, Product Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Director, Product Marketing jobs

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Real Director, Product Marketing Salaries

Job Title Company Location Start Date Salary
Director, Product Marketing Twitter, Inc. San Francisco, CA Jan 19, 2015 $225,000
Director of Technical Product Marketing Salesforce.Com, Inc. San Francisco, CA Dec 15, 2014 $223,000
DIR. II, Product Marketing Management Sandisk Corporation Milpitas, CA Sep 13, 2015 $217,547
Director of Product Marketing Salesforce.Com Inc. San Francisco, CA Dec 15, 2016 $214,552
Director of Product Marketing Management Sandisk Corporation Milpitas, CA Jul 15, 2016 $206,400 -
$226,400
Director of Product Marketing Duo Security, Inc. San Mateo, CA Dec 21, 2015 $200,000
Director, Product Marketing, Management Sandisk Corporation Milpitas, CA Sep 03, 2014 $200,000
Director, Product Marketing Adobe Systems Incorporated San Francisco, CA Oct 01, 2013 $194,986
Director, Product Marketing Atmel Corporation San Jose, CA Apr 22, 2015 $192,000
Director, Product Marketing Marketo, Inc. San Mateo, CA Feb 15, 2016 $190,000 -
$215,774
Director, Product Marketing Datera, Inc. Sunnyvale, CA Oct 06, 2016 $190,000
Director of Product Marketing XERO, Inc. San Francisco, CA Aug 10, 2015 $190,000
Director, Global Product Marketing-Hernia Insightra Medical, Inc. Irvine, CA Jan 02, 2016 $177,216
Director-Product & Propositions Marketing Tata Communications (America), Inc. Burlingame, CA Aug 19, 2016 $176,283
Director-Product Marketing Zoomdata San Mateo, CA Jul 12, 2016 $176,000
Director of Platform Product Marketing Tibco Software, Inc. Palo Alto, CA Aug 01, 2014 $175,000
Director, Product Marketing EMC Corporation Menlo Park, CA Jan 12, 2015 $173,826 -
$200,000
Director of Product Marketing Intercom, Inc. San Francisco, CA Mar 24, 2014 $172,000
Director, Product Marketing Salesforce.Com, Inc. San Francisco, CA May 06, 2013 $170,000
Director of Product Marketing-Capital Markets Co Actimize Inc. New York, NY Apr 24, 2014 $170,000
Director Product Marketing & Development Travelocity LP Westlake, TX Sep 02, 2014 $149,386 -
$197,000
Director, Product Marketing Carl Zeiss Vision Inc. San Diego, CA Nov 24, 2016 $148,429 -
$151,793
Director, Mobile Product Marketing Expedia, Inc. San Francisco, CA Jul 05, 2013 $148,390 -
$155,000
Director, Product Marketing (Technical) and Technical Support Seachange International Milpitas, CA Jun 11, 2015 $148,117
Director of Product Marketing Nlyte Software Americas Limited San Mateo, CA Sep 08, 2015 $145,000 -
$165,000
Director of Product Marketing Nlyte Software Americas Limited San Mateo, CA Jul 25, 2016 $145,000 -
$175,000

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Top Skills for A Director, Product Marketing

ProductManagementProductStrategyProductLineRevenueGrowthNewProductDevelopmentNewProductLaunchesWebContentPProductRoadmapMarketResearchBusinessDevelopmentMarketShareSalesTrainingSalesEnablementValuePropositionCompetitiveAnalysisBusinessPlanROIProductRequirementsGo-To-MarketStrategy

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Top Director, Product Marketing Skills

  1. Product Management
  2. Product Strategy
  3. Product Line
You can check out examples of real life uses of top skills on resumes here:
  • Proposed and led the integration of three different US and European businesses into a single worldwide product management and marketing group.
  • Led effort to develop marketing and product strategy for Blueprint s engagement in the Agile market.
  • Managed cross-functional product teams responsible for $150M product line supporting international business.
  • Directed strategic market analysis to identify revenue growth opportunities.
  • Managed all new product development programs involving market research, engineering specifications, production parameters and profitability.

Top Director, Product Marketing Employers

Director, Product Marketing Videos

Director of Marketing, Career Video from drkit.org

Rick Malins, Product Marketing Manager, Google

Meet a Google Associate Product Manager Program Alumna, feat. Laura

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