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Director, Product Marketing Careers

A director of product marketing is responsible for developing and directing all the marketing activities of a particular product, product line, or market. He or she performs product pricing, packaging, and positioning to target customers. They also lead a team of product marketing managers in the facilitation of product communications and campaign strategies, and the ultimate objective is to create demand for products and increase sales.

A director of product marketing works closely with internal stakeholders such as product development, finance, sales, communications, and corporate marketing departments. A successful director of product marketing should have vast experience in product marketing and should be a subject matter expert in a particular product or market. He or she should also have leadership skills, analytical skills, writing skills, communication skills, research skills, and problem-solving skills.

A director of product marketing works 40 hours a week Monday to Friday from 9 to 5. The job involves a bit of traveling when meeting with external stakeholders such as media personnel.

There is more than meets the eye when it comes to being a director, product marketing. For example, did you know that they make an average of $82.38 an hour? That's $171,342 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Director, Product Marketing Do

There are certain skills that many directors, product marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

When it comes to the most important skills required to be a director, product marketing, we found that a lot of resumes listed 13.5% of directors, product marketing included market research, while 8.4% of resumes included product management, and 6.9% of resumes included competitive analysis. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the director, product marketing job title. But what industry to start with? Most directors, product marketing actually find jobs in the technology and telecommunication industries.

How To Become a Director, Product Marketing

If you're interested in becoming a director, product marketing, one of the first things to consider is how much education you need. We've determined that 71.1% of directors, product marketing have a bachelor's degree. In terms of higher education levels, we found that 20.5% of directors, product marketing have master's degrees. Even though most directors, product marketing have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a director, product marketing. When we researched the most common majors for a director, product marketing, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on director, product marketing resumes include associate degree degrees or doctoral degree degrees.

You may find that experience in other jobs will help you become a director, product marketing. In fact, many director, product marketing jobs require experience in a role such as product manager. Meanwhile, many directors, product marketing also have previous career experience in roles such as product marketing manager or senior product manager.

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Average Salary
$171,342
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
100,969
Job Openings

Director, Product Marketing Career Paths

Top Careers Before Director, Product Marketing

Top Careers After Director, Product Marketing

Director, Product Marketing Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Director, Product Marketing

Directors, Product Marketing in America make an average salary of $171,342 per year or $82 per hour. The top 10 percent makes over $220,000 per year, while the bottom 10 percent under $132,000 per year.
Average Salary
$171,342
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities

City
ascdesc
Average Salarydesc
Bellevue, WA
Salary Range160k - 240k$196k$196,477
Washington, DC
Salary Range144k - 245k$189k$188,711
San Francisco, CA
Salary Range144k - 247k$189k$188,626
New York, NY
Salary Range138k - 230k$179k$178,874
Boston, MA
Salary Range131k - 208k$166k$165,641
Bethlehem, PA
Salary Range126k - 212k$164k$164,223
$82k
$247k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Product Marketing
Product Marketing
Broadcom
Broadcom
06/30/2021
06/30/2021
$123,00006/30/2021
$123,000
Director of Product Marketing
Director of Product Marketing
Quorum International
Quorum International
06/30/2021
06/30/2021
$104,00006/30/2021
$104,000
Director Product and Brand Marketing
Director Product and Brand Marketing
Dairy Queen
Dairy Queen
06/08/2021
06/08/2021
$100,00006/08/2021
$100,000
Product Marketing
Product Marketing
Broadcom
Broadcom
05/31/2021
05/31/2021
$102,00005/31/2021
$102,000
Product & Brand Marketing
Product & Brand Marketing
Graebel Companies, Inc.
Graebel Companies, Inc.
05/14/2021
05/14/2021
$77,00005/14/2021
$77,000
See More Recent Salaries

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Director, Product Marketing Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Director, Product Marketing. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Director, Product Marketing Resume

At Zippia, we went through countless Director, Product Marketing resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

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Director, Product Marketing Demographics

Gender

male

71.6 %

female

24.6 %

unknown

3.8 %

Ethnicity

White

73.3 %

Hispanic or Latino

10.8 %

Asian

9.0 %

Foreign Languages Spoken

Spanish

29.3 %

German

14.1 %

French

13.0 %
See More Demographics

Director, Product Marketing Education

Majors

Business
21.7 %
Marketing
17.2 %

Degrees

Bachelors

71.1 %

Masters

20.5 %

Certificate

5.1 %

Top Colleges for Director, Product Marketings

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
See More Education Info

Online Courses For Director, Product Marketing That You May Like

Become a Product Marketing Manager Product Management
udemy
4.2
(379)

Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...

Product Management 101
udemy
4.5
(7,609)

Learn to become a more strategic product manager - and have a greater impact on your company and your products...

Advanced Product Management: Vision, Strategy & Metrics
udemy
4.4
(4,056)

Learn the skills Product Managers use every day. Vision, strategy, & advanced metrics for Product Managers...

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Part Time
Internship
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Top Skills For a Director, Product Marketing

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.5% of directors, product marketing listed market research on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Director, Product Marketing

Some places are better than others when it comes to starting a career as a director, product marketing. The best states for people in this position are Washington, Kansas, Montana, and New York. Directors, product marketing make the most in Washington with an average salary of $186,847. Whereas in Kansas and Montana, they would average $171,501 and $169,912, respectively. While directors, product marketing would only make an average of $169,069 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Virginia

Total Director, Product Marketing Jobs:
2,468
Highest 10% Earn:
$249,000
Location Quotient:
1.15
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Arkansas

Total Director, Product Marketing Jobs:
944
Highest 10% Earn:
$238,000
Location Quotient:
1.58
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New York

Total Director, Product Marketing Jobs:
3,284
Highest 10% Earn:
$247,000
Location Quotient:
1.12
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Director, Product Marketing Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ directors, product marketing and discovered their number of director, product marketing opportunities and average salary. Through our research, we concluded that AT&T; was the best, especially with an average salary of $161,931. Dell follows up with an average salary of $186,878, and then comes Automatic Data Processing with an average of $193,659. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a director, product marketing. The employers include BlackLine, Experian, and VMware

1. AT&T
4.7
Avg. Salary: 
$161,931
Director, Product Marketings Hired: 
29+
2. Dell
4.8
Avg. Salary: 
$186,878
Director, Product Marketings Hired: 
23+
3. Automatic Data Processing
4.7
Avg. Salary: 
$193,659
Director, Product Marketings Hired: 
13+
4. Johnson & Johnson
4.7
Avg. Salary: 
$185,763
Director, Product Marketings Hired: 
12+
5. Cadence Design Systems
4.7
Avg. Salary: 
$168,069
Director, Product Marketings Hired: 
11+
6. Hewlett-Packard
4.8
Avg. Salary: 
$166,425
Director, Product Marketings Hired: 
11+

Director, Product Marketing Videos

Updated October 2, 2020