A director of product marketing is responsible for developing and directing all the marketing activities of a particular product, product line, or market. He or she performs product pricing, packaging, and positioning to target customers. They also lead a team of product marketing managers in the facilitation of product communications and campaign strategies, and the ultimate objective is to create demand for products and increase sales.
A director of product marketing works closely with internal stakeholders such as product development, finance, sales, communications, and corporate marketing departments. A successful director of product marketing should have vast experience in product marketing and should be a subject matter expert in a particular product or market. He or she should also have leadership skills, analytical skills, writing skills, communication skills, research skills, and problem-solving skills.
A director of product marketing works 40 hours a week Monday to Friday from 9 to 5. The job involves a bit of traveling when meeting with external stakeholders such as media personnel.
There is more than meets the eye when it comes to being a director, product marketing. For example, did you know that they make an average of $82.38 an hour? That's $171,342 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many directors, product marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a director, product marketing, we found that a lot of resumes listed 13.5% of directors, product marketing included market research, while 8.4% of resumes included product management, and 6.9% of resumes included competitive analysis. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the director, product marketing job title. But what industry to start with? Most directors, product marketing actually find jobs in the technology and telecommunication industries.
If you're interested in becoming a director, product marketing, one of the first things to consider is how much education you need. We've determined that 71.1% of directors, product marketing have a bachelor's degree. In terms of higher education levels, we found that 20.5% of directors, product marketing have master's degrees. Even though most directors, product marketing have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a director, product marketing. When we researched the most common majors for a director, product marketing, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on director, product marketing resumes include associate degree degrees or doctoral degree degrees.
You may find that experience in other jobs will help you become a director, product marketing. In fact, many director, product marketing jobs require experience in a role such as product manager. Meanwhile, many directors, product marketing also have previous career experience in roles such as product marketing manager or senior product manager.