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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Director, Product Marketing||Twitter, Inc.||San Francisco, CA||Jan 19, 2015||$225,000|
|Director of Technical Product Marketing||Salesforce.Com, Inc.||San Francisco, CA||Dec 15, 2014||$223,000|
|DIR. II, Product Marketing Management||Sandisk Corporation||Milpitas, CA||Sep 13, 2015||$217,547|
|Director of Product Marketing||Salesforce.Com Inc.||San Francisco, CA||Dec 15, 2016||$214,552|
|Director of Product Marketing Management||Sandisk Corporation||Milpitas, CA||Jul 15, 2016||$206,400 -
|Director of Product Marketing||Duo Security, Inc.||San Mateo, CA||Dec 21, 2015||$200,000|
|Director, Product Marketing, Management||Sandisk Corporation||Milpitas, CA||Sep 03, 2014||$200,000|
|Director, Product Marketing||Adobe Systems Incorporated||San Francisco, CA||Oct 01, 2013||$194,986|
|Director, Product Marketing||Atmel Corporation||San Jose, CA||Apr 22, 2015||$192,000|
|Director, Product Marketing||Marketo, Inc.||San Mateo, CA||Feb 15, 2016||$190,000 -
|Director, Product Marketing||Datera, Inc.||Sunnyvale, CA||Oct 06, 2016||$190,000|
|Director of Product Marketing||XERO, Inc.||San Francisco, CA||Aug 10, 2015||$190,000|
|Director, Global Product Marketing-Hernia||Insightra Medical, Inc.||Irvine, CA||Jan 02, 2016||$177,216|
|Director-Product & Propositions Marketing||Tata Communications (America), Inc.||Burlingame, CA||Aug 19, 2016||$176,283|
|Director-Product Marketing||Zoomdata||San Mateo, CA||Jul 12, 2016||$176,000|
|Director of Platform Product Marketing||Tibco Software, Inc.||Palo Alto, CA||Aug 01, 2014||$175,000|
|Director, Product Marketing||EMC Corporation||Menlo Park, CA||Jan 12, 2015||$173,826 -
|Director of Product Marketing||Intercom, Inc.||San Francisco, CA||Mar 24, 2014||$172,000|
|Director, Product Marketing||Salesforce.Com, Inc.||San Francisco, CA||May 06, 2013||$170,000|
|Director of Product Marketing-Capital Markets Co||Actimize Inc.||New York, NY||Apr 24, 2014||$170,000|
|Director Product Marketing & Development||Travelocity LP||Westlake, TX||Sep 02, 2014||$149,386 -
|Director, Product Marketing||Carl Zeiss Vision Inc.||San Diego, CA||Nov 24, 2016||$148,429 -
|Director, Mobile Product Marketing||Expedia, Inc.||San Francisco, CA||Jul 05, 2013||$148,390 -
|Director, Product Marketing (Technical) and Technical Support||Seachange International||Milpitas, CA||Jun 11, 2015||$148,117|
|Director of Product Marketing||Nlyte Software Americas Limited||San Mateo, CA||Sep 08, 2015||$145,000 -
|Director of Product Marketing||Nlyte Software Americas Limited||San Mateo, CA||Jul 25, 2016||$145,000 -
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